Between the Silos
Vye
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Season Finale: The Self-Determination Theory and Inspiring Success
Join Daria Malin — author, business owner, and executive coach — as she shares insights from her newest book, Inspiring Success: 3 Keys To Ignite Sales Team Motivation, including: What are the TOP…
Structure Lights the Path: Balancing Clarity and Autonomy in Sales
Micromanager or chaos agent? Julia Howard says you're asking the wrong question. As someone who's been both a quota-carrying salesperson and a sales team leader, Julia brings a unique perspective…
The Truth: Why ABM Usually Fails (And How to Fix It)
$600k in new business, all from an ABM campaign!? You read that right! In this episode of Between the Silos, host Jen sits down with Zane DeZeeuw, Senior Account Manager at Vye, to demystify the buzz…
Be Proactive, Not Reactive: Planning Your 2026 Marketing Strategy
Marketing is an investment, not an expense. Of course, a marketing podcast would say that. BUT we’ve seen it too many times: marketing is treated like a fire extinguisher rather than a growth…
How To Build A Brand That Doesn't Get Killed By Committee Feedback
R.I.P. your original brand strategy. 💀 Can’t stand to see another brand diluted to death by well-meaning committee feedback? Listen to Nicole Klein, brand and marketing expert, share her experience…
Why Most Founders Struggle With Sales Planning
When your business has grown organically through referrals and word-of-mouth, hitting a growth plateau can feel paralyzing. Jen talks with Allison Davis about creating a sales plan — your roadmap…
Unpacking “Power Over” Vs. “Power With” for Effective Leaders
Power in leadership is inevitable. The question is — how are you using it? Bill Mills, CEO and business coach, unpacks what it means have “power with” vs. “power over” your team. Hint: “Powder…
Breaking Down Silos with Strengths
Who else has a strengths assessment collecting dust on their desktop? 🙋🏻♀️ Listen to Tara Gronhovd, a Certified Strengths Coach, explain why knowing your strengths is way more than an onboarding…
Special Episode: Campaign Breakdowns, Story Time & Hemingway
Plot twist 👀 We're ditching the script this week. Listen in to hear us switching things up. Instead of hosting the podcast, Jen is joining as a guest. (Is that allowed? Too late, we already did…
Pseudo-Harmony or Psychology Safety? Alignment Tips With A Certified Therapist
👀 Looking for team alignment? Time to lean into conflict. As much as we draw boundaries between our personal and professional lives, there's no denying — business is fraught with very human,…
Why Aren’t Teams Using the Data They Already Have?
HubSpot and ChatGPT are teaming up to make your life much (MUCH) easier. 🤝 👉 In this episode of Between the Silos brings together two powerful voices in the RevOps space: Jen from Vye and Alex…
Is Your Company Too Complicated For Agency Writers?
Ever wonder how a 22-year-old could possibly write convincing copy about explosive military shrapnel? Or why your washing machine research habits reveal everything wrong with B2B marketing? Join…
Why Businesses Stall (and How EOS Gets Them Unstuck)
What if the only thing standing between you and the business you actually want...is a system? In this episode, Vye CEO Jen Lawrence sits down with legendary EOS implementer Mike Paton —a man who's…
Why HubSpot Scares Leaders (And Why It Shouldn't)
What if the CRM you've been avoiding is actually... easy to use? 👀 (Yes, really!) In this candid conversation, Vye's CEO Jen Lawrence and HubSpot Pro Jessica Crosby pull back the curtain on why so…
Why Cutting Marketing Spend Isn't the Answer
In a business world obsessed with instant results, one truth remains constant: sustainable growth requires proper foundations, not shortcuts. In this episode, we welcome TJ Bruno, a growth strategist…
Hesitating to Invest in Marketing? It Might Cost You.
Do you wonder if spending money on a marketing agency makes sense when cash flow is tight? Do you find yourself saying, "We've tried digital marketing before and it failed"? Do you feel like your…
S1E1 Get Real ROI From Your Marketing Dollars
Want to know how to turn your fancy marketing metrics into actual leads and revenue? In this inaugural episode of Between the Silos, Jen Lawrence, CEO of Vye, sits down with marketing veteran Sarah…
Frequently Asked Questions
Between the Silos has published 17 episodes since April 2025, covering topics in Business, Entrepreneurship.
Between the Silos is currently sporadic with new episodes every 2 weeks. Average episode length is 25m.
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