Blame it on Marketing ™
Emma Davies and Ruta Sudmantaite
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About This Podcast
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
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Recent Episodes
S15E112 New Segment, New Problems: How to Expand GTM | E112 with Anastasia Albert
Going after a new segment sounds sexy… until you actually try to do it. 😅 New vertical, new geography, new buyer, new motion — and suddenly everything breaks: messaging, pricing, onboarding, customer…
S14E111 Paid, Owned, Earned.. Where Do B2B Influencers Fit? | E111 with Will Beech and Chris Peters
B2B influencer marketing is having a moment… but most teams are still treating it like a vibes-based experiment. 😅 In this episode, we take a different angle: B2B influencers as a paid media channel,…
S14E110 Side Hustles: Cute Hobby or HR Problem? | E110 with Liz Maguire
Side hustles used to be the vibe… but are they still “allowed” now? 😅In this episode of Blame It On Marketing, Emma and Ruta are joined by Liz Maguire (email marketer for SMEs) to unpack the reality…
S14E109 Stay or Go? The Marketing Career Crossroads | E109 with Ana Rogerson
Should you stay… or should you go? 😅With the job market doing the absolute most, marketers are stuck in the same loop: tolerate the chaos, or risk jumping into something worse.In this episode, Emma…
Conversion, Not Clicks | Live with Paul Rawson @ BCMU!
If your leadership team only cares about “what did we close?” but you’re stuck reporting traffic, followers and vibes… this episode is for you. 😅In this live session, we’re joined by Paul (20+ years…
Data that actually influences | Live with Jade Faulconbridge @BCMU
Ever walked into a meeting with a spreadsheet… and watched everyone’s eyes glaze over? 😅This episode is for the marketers trying to use data to influence up, sideways, and across the business —…
Why is marketing so hard right now? | Live with Jake Kitchiner @BCMU
Marketing feels harder than it should right now. Bigger targets, tighter budgets, AI expectations, more noise everywhere… and somehow it’s still “why didn’t that email get opened more?” 😅In this…
S14E108 Ultimate marketer personality test | E108 with Michelle Hartley
Why do some marketing teams move fast and break things… while others want a spreadsheet, a process, and a risk assessment before lunch? 😅In this episode, we’re joined by Michelle Hartley from People…
S14E107 CRM Hygiene 101: Stop the Rot, Start the Revenue | E107 with Jack Roberts
Your CRM is meant to be the backbone of marketing… so why does it feel like a haunted house? 👻In this episode, we’re joined by Jack, a CRM and automation expert (marketing + recruitment), to unpack…
S14E106 You're too Young/Old for Marketing | E106 with Justine Lou and Lenna Lou
Why is marketing the one industry where you can be “too young” and “too old” at the same time? 🤯In this episode of Blame It On Marketing, we’re talking ageism in marketing (and yes… the sexism that…
S14E105 “Make It Pop” – Like, Seriously? | E105 with Juliana Germinio
Ah yes.The three words that have launched a thousand unnecessary redesigns.In this episode of Blame It On Marketing, we’re joined by the brilliant Juliana Germinio from Yellow Zest to unpack the most…
S13E104 Don't do ABM | E104 with Marta George
Why does “ABM” so often become a logo-swap landing page and a prayer? In this episode, Emma and Ruta sit down with Marta George (ex-Head of ABM, now Field & Channel Marketing) to get brutally…
S13E103 Marketing’s Image Problem | E103 with Margaux Grasso, Sarah Mardle
Why do smart companies still treat marketing like the “content machine” or sales’ on-call design team? In this episode, Ruta and Emma sit down with Margaux Grasso and Sarah Mardle to unpack…
S13E102 Small Budget = Big Expectations. Always. | E102 with Lucy Blenkinsopp
Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning…
S13E101 Should Your CEO Be on LinkedIn? | E101 with Brad Zomick
Why do leaders still want to “be on LinkedIn”… even when the content makes buyers cringe? 🤳 In this episode, we’re joined by Brad Zomick—executive content coach and host of LinkedIn Famous—to get…
S13E100 100 Episodes Later: What hasn't changed in Marketing | E100
Why do the same marketing headaches keep coming back every year? 🤯 Three years in, 100 episodes later, and we’re still hearing “can you make it go viral?” like it’s a brief.In this special…
S13E99 Measure ROI or Work in PR | E99 with Jordan Stachini
Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors.In this episode, we’re…
S13E98 AI Strategy ≠ 'Automate Everything' | E98 with Fiona Sherwood and Joanna Edwards
Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote.In this episode,…
S13E97 Leadership Egos in B2B Marketing | E97 with Rissy La Touche
Why do so many great marketing plans get kneecapped by…ego? 🤯 You know the drill: a founder who “already knows” the playbook, a swoop-and-poop exec, or a client who hires you for your expertise—then…
S12E96 F the Rebrand! E96 with Beatrice Gutknecht
Why do so many teams grab a shiny rebrand when the real problem is strategy? 🤔 We’ve avoided this topic for ages… but today we go there—with brand strategist Beatrice Gutknecht, whose mission is,…
Frequently Asked Questions
Blame it on Marketing ™ has published 115 episodes since December 2022, covering topics in Business, Careers.
Blame it on Marketing ™ is currently highly active with new episodes every 2 weeks. Average episode length is 39m.
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