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S1E12 #12 Your Nation Branding Questions Answered
This month on Bloom Consulting Conversations, join us for our season finale, episode #12, where we wrap up the series with a special Q&A session dedicated to answering your most pressing…
S1E11 #11 The Impact of Nation and City Brands on Economies
This month on Bloom Consulting Conversations, join us for episode #11, where we uncover the first-ever study about the economic impact of perception in Nation and City Branding. We delve into the…
S1E10 #10 Manage your Nation Brand: Reflect, Assess, Repeat
This month on Bloom Consulting Conversations, join us for episode #10, where we explore the final - and perhaps most essential - step in any successful Nation and City Branding strategy: how to…
#9 Making the Move to Nation Branding 2.0
This month on Bloom Consulting Conversations, join us for episode #9 as we explore Step 13 of Nation Branding: Making the Move to Nation Branding 2.0. Hosted by Claire Dewhirst, Director of City…
S1E8 #8 Engaging with Stakeholders
This month on Bloom Consulting Conversations, join us for episode (#8) as we delve into Step 10 of Nation Branding: Engaging with Stakeholders and activating Citizen Engagement. Hosted by Claire…
#7 Build your Place Brand Management model
This week on Bloom Consulting Conversations, Clare Dewhirst, director of City Nation Place, hosts a discussion with Adriana Acosta Rivas Marketing and Country Brand Director for Essential Costa Rica…
S1E6 #6 Audit and Activate Touchpoints in Place Branding
This month on Bloom Consulting Conversations, join us for episode (#6) as we delve into Step 8 of Nation Branding: “Audit and activate touchpoints”. Our discussion features Bloom Consulting Managing…
S1E2 #2 Place Analytics: Understand the Current perceptions
In today’s episode (#2) of Bloom Consulting Conversations, step 2, 3 and 4 of the 14 Steps to Nation Branding guide are combined: understanding current perceptions, establishing target markets, and…
S1E5 #5 Maintaining Brand Consistency
In this month's episode (#5), we discuss Step 7 of Nation Branding: "Maintaining Brand Consistency." Our host had a fascinating conversation with Jose Torres, the CEO of Bloom Consulting, and David…
S1E4 #4 Defining the Central Idea
Welcome to Episode #4 of Bloom Consulting Conversations. Join Jose Filipe Torres, CEO of Bloom Consulting, and Peter Kentie, Managing Director of Eindhoven City Marketing, as they discuss the 6th…
S1E3 #3 Crisis Management in Nation Branding
This month on Bloom Consulting Conversations, Episode #3, Clare Dewhirst, director of City Nation Place, invited two industry leaders - Philippe Mugnier – Été, Managing partner and Global Director…
S1E1 #1 Lay the foundation
In our first (#1) episode we ask you to join a captivating conversation with Jose Torres, the CEO of Bloom Consulting, and Christian Biller, the Country Brand strategist from the Swedish Institute…
Frequently Asked Questions
Bloom Consulting Conversations has published 12 episodes since January 2024, covering topics in Education, How To.
Bloom Consulting Conversations is currently sporadic with new episodes monthly. Average episode length is 27m.
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