Blue Collar Business Podcast
Sy Kirby
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20 recent episodes with transcripts
79 episodes for longitudinal research
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Welcome to the Blue Collar Business Podcast with Sy Kirby. Dive deep into the world of hands-on entrepreneurship and the gritty side of making things happen. Join us for actionable tips on scaling your blue-collar business, managing teams, and staying ahead in an ever-evolving market. We'll also discuss the latest industry trends and innovations that could impact your bottom line. If you're passionate about the blue-collar world and eager to learn from those who've thrived in it, this podcast is a must-listen. Stay tuned for engaging conversations and real-world advice that can take your blue-collar business to new heights.
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Recent Episodes
S1E79 Ep. 79 - Overbilling is Survival: Managing Construction Cashflow With Ben Justesen
Ready to stop letting software and insurers set your prices? We sit down with restoration veteran and industry advocate Ben Justesen to map out a practical blueprint for blue-collar profit: building…
S1E78 Ep. 78 - California Concrete: Navigating Rules and Regulation With Kyle Harris
A good pour rewards speed and precision, but building a company takes a different mix. We sit down with Kyle Harris, president of Harris Company Concrete Construction, to trace how a young finisher…
S1E77 Ep. 77 - 33 Million Views: How a Ditch Digger Built a Media Empire | With Marvin Joles from In the Mix Podcast
Some stories start with luck. Ours starts with sweat, a $20 bill, and a phone camera. Marvin went from picking shingles in small-town Wisconsin to building a trusted asphalt brand and a media engine…
S1E76 Ep. 76 - Empower, Don’t Exhaust: Fixing Leadership at the Core With Missy Washam and Mayce DelValle
Ever feel like you’re wearing every hat, working every hour, and still falling behind? We sat down with Missy Washam and Mayce DelValle of Mpactful Messages to unpack a blueprint that actually scales…
S1E75 Ep. 75 - Brewing Brotherhood: A Coffee Brand Born in the Dirt | With Matthew Gleaves
A night shift, a permit delay, and a fresh pot of coffee changed the way Matthew Gleaves thinks about safety. Sitting in a rescue trailer with harnesses and figure eights on the table, he turned…
Ep. 74 - Scaling Slow, Winning Big With Matt Bachtel
If you think durable companies are built on flash, this conversation will change your mind. We sit down with excavation leader Matt Bachtel to unpack a 26-year journey powered by humble starts,…
S1E73 Ep. 73 - Win More Bids, Lose Less Money with Baxter Horton
Want to know how general contractors decide which subs to trust with real commercial work? We sit down with Baxter Horton, Director of Pre-Construction at Baldwin Shell, to open the black box of…
S1E72 Ep. 72 - Build Better, Share Louder
Ever feel like the dirt world is being defined by people who’ve never set foot on a job site? We brought in Aaron Witt to flip that script with a clear, practical playbook for blue-collar…
S1E71 Ep. 71 - Why 2025 Humbled Me
Want proof that small, consistent moves can change a business and a life? We open the year with a candid reset: what worked in 2025, what flopped, and why culture, systems, and storytelling will…
S1E70 Ep. 70 - Systems, Schools & Screwups: Real Talk for Blue Collar Growth
The jump from “busy” to “built” is where most blue collar shops stall. We open the hood on that leap, talking through the real costs of scaling past $1M: quality wobbling under volume, crews chasing…
S1E69 Ep. 69 - GPS Disruption: EasyNav Changes the Game
You flip the key, the screen lights up, and your machine shows true elevation without a base or a model. That one moment changes everything, no waiting on stakes, no rebenching, no guessing. We…
S1E68 Ep. 68 - Marketing That Actually Pays
Ready to see how blue-collar media actually turns into real bids, stronger teams, and a clearer brand? We walk through the messy middle of building a YouTube-first strategy from jobsite clips and…
S1E67 Ep. 67 - How A Tradesman Builds A Website That Wins Work
Tired of chasing the wrong leads and wondering why your shiny site doesn’t ring the phone? We sat down with Australian marketer Wes Towers of Uplift 360 to unpack a simpler path: build a clear, fast…
S1E66 Ep. 66 - How Storytelling And Simulators Can Close The Trades Labor Gap
The labor gap isn’t just a numbers story; it’s a connection and knowledge story. We bring on JJ Owen, executive director of the Skilled Careers Coalition and Skills Jam, to map a practical playbook…
S1E65 Ep. 65 - Profit Is Not A Dirty Word
If you’ve ever stared at your month-end and wondered where the profit went, this conversation is the flashlight you’ve been missing. We talk candidly about the real money leaks in…
S1E64 Ep. 64 - From HVAC to Excavation Boss
A motocross kid with a box blade turns into an excavation owner with a clear head for profit and a deep respect for family time. That’s the arc Cole Morse walks us through, from watching his father…
S1E63 Ep. 63 - Fixing Bad Data Before It Breaks Your Job
The fastest way to burn profit is to build off bad data. We sit down with Tylor Foster, founder and CEO of DirtLab, to unpack how rushed designs, mismatched elevations, and vague standards cascade…
S1E62 Ep. 62 – Visibility Wins: Make the Invisible, Visible
Hard work shouldn’t feel like guesswork. Sy sits down with Zach Estes, founder of Lean Dirt, to unpack a simple, battle-tested way to run civil construction with less chaos and more clarity. We get…
S1E61 Ep. 61 - Digging Digital Trenches
Think your marketing problem needs more ad spend? Luke Eggebraaten argues it needs a better foundation. We dig into the exact steps excavation and utility contractors can take to get found, get…
S1E60 Ep. 60 - From Machines to Mentorship
Payroll panic, pricing doubts, and the pull of the machine, if you’ve ever felt that tug-of-war, you’ll feel seen here. We sit down with John to unpack how Dirt to Dollars grew from hard questions in…
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