Boagworld: UX, Design Leadership, Marketing & Conversion Optimization
Paul Boag, Marcus Lillington
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S27E34 AI Can Fix Your Broken Research Repository
This week, Paul and Marcus dig into why traditional user research repositories fail almost everyone in an organization, and how AI is quietly changing the game. There's also an App of the Month pick…
S27E35 From Doer to Director: The AI Mindset Shift
There's a scene in the Steve Jobs biopic where Steve Wozniak asks Jobs what he actually does. Wozniak understood his own role clearly: he was an engineer. He wrote code. He built things. But Jobs?…
S27E34 Why UX Teams Need a Maturity Audit Right Now
UX is under pressure. A proactive maturity audit gives you a voice before leadership makes decisions about your team without you. Something uncomfortable is happening in organizations right now. UX…
S27E33 AI Is Showing UI Designers the Door
So this month Marcus and I get into a slightly uncomfortable question. If AI can knock out decent interfaces from a text prompt, where does that leave the people whose day job is opening Figma and…
S27E32 Website Rebuilds, AI Tools, and UX in 2026
This month, Paul and Marcus get into a tool that has made Paul cancel his Figma subscription, walk through how Paul has completely changed the way he approaches website rebuilds thanks to AI, and…
S27E31 From Agency Work to Product Success
This episode we're joined by Stu Green, a product designer, agency founder, and serial app builder who's sold not one but two successful SaaS products.We dig into the realities of building your own…
S27E30 The UX Reckoning: What 2026 Holds for Our Industry
In this episode, we kick off 2026 with a candid look at where the UX industry stands and where it's heading. We dig into a thought-provoking article from Nielsen Norman Group, share our hopes (and…
S27E29 Surviving Crisis: Lessons from Higher Ed's Financial Storm
In this episode, we welcome back Andrew Millar from the University of Dundee to discuss the current state of higher education, vibe coding platforms for non-developers, and the importance of…
S27E28 E-commerce UX Secrets: What 200,000 Hours of Research Reveals About Conversion
If you run an e-commerce site or work on digital products, this conversation is packed with research-backed insights that could transform your conversion rates.Apps of the WeekBefore we get into our…
S27E27 Freelancing for Small Businesses: Real World Budget Constraints and High Stakes
Welcome to Episode 27 of the Boagworld Show, where we dive into a side of web work that doesn't get nearly enough attention. This month, we're exploring life as a freelancer working with small…
S27E26 Dark Patterns, Bright Ideas: Why Deceptive Design Belongs in Accessibility
You know, those sneaky little tricks sites use to funnel you into doing things you never intended, like paying for insurance you didn’t want or scrolling until your thumb falls off.We talked about…
S27E23 Why Your UX Needs a Trust Audit
In this episode, we look at why trust is key to good UX, especially with scams, deepfakes, and AI blurring the line between helpful and deceptive. We also ask if emotion-reading apps are helpful or…
S27E22 Scaling UX in a Decentralized World: Inside Oxford
In this episode, we chat with Sarah Zama from the University of Oxford about how she's helping to influence UX across one of the most complex and decentralized organizations in the world.We explore…
S27E20 The Future Of UX With Jared Spool
Joining me, Paul, are Marcus Lillington and Jared Spool, and together we explore how UX needs to reposition itself, what AI really means for designers, and how to navigate the current UX job…
S27E19 Creating Personality-Driven Design Experiences
Creating Personality-Driven Design ExperiencesIn this week’s episode of the Boagworld Show, we’re joined by none other than Andy “The Pioneer” Clarke. We dig deep into the role of aesthetics in UX,…
S27E18 The Job Title Train Wreck
This week, we catch up on Paul’s latest adventures—from a memorable dinner with Todd “the accessibility guru” where we talked WCAG 3, to a deep dive into the shifting landscape of design job titles.…
S27E17 Beyond Usability: Why Emotion and Delight Matter in UX
This week’s episode takes a deeper look at how we define good user experience—and argues it’s time we move beyond the narrow focus of usability. We explore how friction can sometimes enhance an…
S27E16 Redefine Your Role
On this week's Boagworld Show, we're exploring how UX design leaders can take control of their roles within organizations, why UX agencies might feel doomed (but probably aren't), and how AI is…
S27E15 The Art of Stealth Research
On this week's Boagworld Show, we delve into the powerful concept of invisible user research - tackling how to conduct essential UX work even when stakeholders resist investing in formal research. We…
S27E14 The Metrics Trap: Are You Measuring the Wrong Things?
This week, we’re tackling a biggie—how to avoid the pitfalls of metrics. We’ll explore why tracking the wrong numbers can send your entire organization in the wrong direction and what you should be…
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Boagworld: UX, Design Leadership, Marketing & Conversion Optimization has published 575 episodes since August 2005, covering topics in Business, Technology.
Boagworld: UX, Design Leadership, Marketing & Conversion Optimization is currently moderate with new episodes weekly. Average episode length is 56m.
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