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The New Rules of Fandom: How Jomboy Media Is Playing Its Own Game
What started as lipreading breakdowns of baseball’s most chaotic moments became a new kind of sports media business—one built on passion, personality, and pure fun. Jomboy Media has transformed viral…
Why Adidas is winning the World Cup so far
When Oscar-nominated actor Timothée Chalamet recently dropped Adidas’s new blockbuster World Cup spot, a five-minute epic story, on his Instagram, it sent shockwaves through the soccer world. Not…
How Ford is reengineering its iconic brand without letting go of its heritage
Late last year, Ford launched its first new global brand strategy in over a decade. "Ready. Set. Ford." hit the U.S. last September and is gradually rolling out in Europe, Canada, and South America…
Coca-Cola, America250, and the patriotic sales pitch
On April 6, Coca-Cola reheated its famed 1971 "Hilltop" strategy and launched its yearlong, nationwide campaign to celebrate America’s 250th anniversary with a three-minute video called “Drink in…
Patience is a Virtue: Why Slow-Burn Brand Strategies Win
In a culture obsessed with overnight virality, some brands are winning by moving slower—and smarter. In this panel, you’ll hear from marketing execs from Austin-based favorites Yeti and Huckberry…
Burger King and the Brand Spokesperson Mount Rushmore
First things first—Brand New World is going from one episode per month to two! One episode will be hosted by Jeff Beer with his Fast Company colleague and Gen Z wizard Grace Snelling, for what we…
Just Here For The Ads: Super Bowl Special
This month’s episode is all about the big game – but it’s got nothing to do with football. That’s right, it’s the most magical time of year for brands, that rare and brief three-or-so hour moment…
Inside Chili’s CMO George Felix's winning strategy of margs, apps, and laughs
Since George Felix joined Chili’s as chief marketing officer in 2022, the brand’s marketing budget has gone from $32 million in FY 2022 to $137 million in 2025. As a result of that investment,…
Old Man & The Z: Two perspectives on brand work from Waitrose, Pine Sol, Lego, and more
Brands spend billions on trying to attract and retain audiences—they pay for the data about certain types of people, then pay more to create work for all these different audiences. Data is big…
Inside the unprecedented deal between AB InBev and Netflix
In this episode of Brand New World, host Jeff Beer breaks down one of the biggest brand entertainment deals to date: AB InBev’s wide-ranging partnership with Netflix. This unprecedented move will put…
Advertising’s reality TV moment goes 'On Brand' with Bozoma Saint-John
This month’s episode of Brand New World was largely created during Fast Company’s Innovation Festival, which was held in New York City in mid-September. So, we’re bringing you my interview with…
Why the next great sports movie might be created by a brand
You know Dick’s Sporting Goods as one of America’s largest and most successful sports retailers. It has used that status to help create an impressive catalog of five feature-length films and 10…
Inside the world’s first-ever human verification brand
Tools for Humanity CMO John Patroulis talks about the brand strategy behind World, The Orb, and being human in the AI age.
How Expensify landed brand pole position in Brad Pitt’s blockbuster F1
Here are some deets fresh off the Croisette from the Cannes Lions International Festival of Creativity—basically the ad industry’s Oscars but also the global epicenter of brand culture—that happened…
2024 was Apple's year for advertising—or was it?
The first iteration of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now we’re back to talk about brand culture more broadly. Of course that will…
S1E7 Prompting a new brand era
Generative AI has taken the brand world by storm. But how is the planet’s best-known AI company building its own brand? Like everything to do with AI, the brand aspect of this category is evolving…
S1E6 Don't be evil
In episode six, host Jeff Beer is at Google’s world headquarters in Mountain View, CA to talk to chief marketing officer Lorraine Twohill. We dig into the brand’s overall GenAI strategy, not only for…
S1E5 Finding the right foundation for AI in beauty
Sephora is compelling for any number of reasons, and one is it’s been a leader in the beauty industry working with GenAI and broader AI technology.A McKinsey piece reported earlier this year that Gen…
S1E4 I'd like to AI the world a Coke
This past December, Coca-Cola released a set of holiday ads made entirely from generative AI. They asked three different studios to create their own interpretations of the 1995 Coke holiday spot…
S1E3 The Next Creative Revolution
If GenAI is the biggest technological advancement since the internet itself, then the creative possibilities are or will be pretty much endless. From a brand marketing and advertising perspective, we…
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Brand New World has published 23 episodes since February 2025, covering topics in Business, Marketing.
Brand New World is currently highly active with new episodes monthly. Average episode length is 52m.
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