BRAVE NEW WORD: The Podcast
Hayden Maskell & Martin Sayers
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www.bravenewwordpodcast.com
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Recent Episodes
Episode #29: A Matter of Strategy
Hello and Merry Christmas to all! Sneaking this episode out just before the Big Day - and it’s an absolute doozy.We get a question from the A-list writer and all-round clever guy Bob Bly, who wants…
S1E28 Episode 28: The AI of the Storm (Part VI)
Hello, people of the Brave New Word.We’re back with a big, beautiful, sad and fascinating question from an anonymous listener who is petrified of AI - and also afraid of being left behind by not…
Episode #27: Your Own Worst Enemy
Content warning: there’s a fair bit of swearing in this one. Some of it from Charlie!In this episode, Martin gets his passion project torn to shreds by Charlie “Danny Dyer” GPT. It might be my…
Episode #26: Going Solo
This episode starts with a cracker of a question: when should one take the plunge into freelancing? We talk not just about the obvious stuff (money, leads, clients), but some of the things most of us…
Episode #25: The AI of the Storm (Part V)
My favourite feature returns: hate mail corner! Only this time, it’s also an AI of the Storm question.Judge Dredd (I believe the real guy, not some impostor) calls us Podcast Idiots, cretins and —…
Episode #24: Ninky Nonk vs. Pinky Ponk
It’s about to get silly.In this episode, we begin with a serious question: what’s the biggest mistake copywriters make?(Yes, astute viewers will notice I mentioned that in last week’s summary, but I…
Episode #23: Martin's Bacon Butty
It’s been a while.Sorry for the interruption, but sometimes life gets in the way. The good news is we’re back, answering more of your questions and giving you the life advice you need/deserve. We…
Episode #22: The AI of the Storm (Part IV)
Listening back to this episode for the edit, I realised that we really didn’t come up with a great answer for this question. We get a bit wishy washy, I say ‘umm’ a lot, and we get a little into the…
Episode #21: Meat Cute Y-Fronts
We’re back! It’s been ages since Martin and I have been able to get together and record - blame time zones, houses and holidays. But we finally got to look at something I’ve been very excited about:…
Episode #20: The AI of the Storm (Part III)
Another edition of our miniseries THE AI OF THE STORM, this time with a very intriguing question indeed: Can AI understand emotion and persuasion the way humans do?It’s a yes/no question but not a…
Episode #19: VOICES IN YOUR HEAD
Brand voice is a funny old thing. On the one hand, it’s meant to be the key to authenticity. On the other hand, it is kinda…meaningless. In this episode, we answer an excellent question about…
Episode #17: MAKE THEM PAY
Back to normal programming! This time we answer a question about that most insidious client behaviour: not paying the f&$%ing invoice. Pretty much every freelancer has experienced this at one…
Episode #16: The AI of the Storm (Part 1)
Welcome! This is the first in a new series for us: The AI of the Storm. It’s all about the hot topic at the moment: AI copywriting. Specifically, it’s about how we as copywriters can, should and…
Episode #15: Attack of the Clients
WHOOOAAAAA we’re back! After quite a hiatus, Martin and I dusted off our microphones, donned our spacesuits and managed to record this peach of an episode.We answer a really important question: how…
Episode #14: Name Your Price (But Mind The Drink)
Welcome to the first Brave New Word of 2025!Actually, to be honest, we recorded this one before Christmas. You won’t hear us offering salutations or welcoming the new year or any of that malarkey,…
Episode #13: Champagne Podcasting
WHOA.Hundreds of entries. Hundreds of puns. Hundreds of better-than-what-most-brands-use taglines and slogans.But there can only be one winner - and you’ll need to listen to find out who it is.Bonus…
S1E12 Episode #12: Bandwagon Y-Fronts
That’s right: our new Y-Fronts mini-brief is to create a slogan or tagline for jaGUar! You can even go the whole hog and make a full-on advertisement if you like.Martin and I have different takes on…
Episode #11: Sarah Townsend!
Sarah “Human Dynamo” Townsend has just launched her third book, The Little Book of Confusables 2, and we were lucky enough to catch her for a chat ahead of the release.Sarah rose to bestseller status…
Episode #10: Books, psychopaths and good snacks
It’s time to talk books. We get asked about them all the time, and 43:26 is not quite enough time to do the subject justice, but we did our best.We copywriters are lucky: we have an excuse to acquire…
Episode #9: LINKEDIN SPECIAL!
Believe me, we’ll be back on this subject again soon.LinkedIn is a hot topic, and we get questions about it all the time. In this edition, we answer three of the most common ones:* How do you…
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BRAVE NEW WORD: The Podcast has published 28 episodes since September 2024, covering topics in Business, Technology.
BRAVE NEW WORD: The Podcast is currently declining with new episodes monthly. Average episode length is 29m.
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