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Do You Feel Guilty When Customers Spend Big?
Do you find yourself feeling guilty when customers spend a significant amount of money in your store? You're not alone. Many retailers feel uncomfortable when customers make large purchases. Instead…
It Didn't Work - Should I Try Again?
Every retailer has done it. You launch a bundle, run a gift-with-purchase promotion, or test a new offer. The results aren't what you hoped for, so you file it away under "that doesn't work for my…
How Your Generosity Can Attract The Wrong Customers
In this episode, Salena coaches Cathy, the owner of an online gifting business, through one of the most common struggles in retail and ecommerce - spending too much time and money on customers who…
Could Your Business Survive a Cancer Diagnosis?
What would happen to your business if you couldn't show up tomorrow? It's a question most entrepreneurs avoid asking, until life asks it for them. In this deeply personal episode, Salena Knight opens…
Your Competitors Are Keeping You Stuck
If you've ever left a networking event wondering whether your business is behind everyone else's, this episode is for you. Salena Knight breaks down the dangerous comparison cycle that many retail…
This Simple Marketing Mistake Cost Me $200,000
Most retailers assume that when customers are already buying, there's no need to market harder. In this episode, Salena shares the costly lesson she learned after treating busy seasons like "business…
The Key to Consistent Sales
Show Notes Every week in retail and e-commerce Facebook groups, the same question appears. Sales have dropped off. Is anyone else experiencing this? And every single time, the comments fill up with…
Why Your Marketing Isn't Turning Into Sales - And What to Do About It
Show Notes You're not being ignored, you're being overlooked. And that's a very different problem. In this episode, Salena Knight shares a simple but powerful story - walking past a beautifully…
Why Not Raising Your Prices is the Riskiest Thing You Can Do Right Now
I recently stopped at a fuel station to fill up my car - something I don't do very often - and watched the bowser tick past $90, $100, $110, $120. I was genuinely waiting for fuel to come gushing out…
How to Stay Profitable in a Retail Store (When Costs Are Rising)
My guest today is Teresa Olson, founder of Olson House in Milwaukee, a beautifully curated store known for Scandinavian-inspired homewares, design-led products, and now a growing vintage collection.…
Why Discounting Isn't the Answer to More Sales
Discounting is not the only way to increase sales. In a recent conversation on the She Sells Differently podcast with Andee Hart, I sat down to talk about what actually drives profitable sales for…
How to Charge Double for Paper Plates (And Have Customers Thank You)
What makes someone pay more for the same product? That question sits at the heart of this episode. In this wide-ranging conversation, Salena and Matt dive into what separates a premium brand from a…
Why So Many Retail Businesses Grow Broke
Most business owners do not fail because they are bad at business. They fail because no one taught them how money actually works inside a growing retail or ecommerce brand. In this episode, Salena…
Why Your Team Isn't Doing What You Want
When something goes wrong in your business, it's easy to assume the problem sits with your team. But most of the time, it doesn't. In this episode, Salena Knight explains why team members often miss…
How to Build Profitable Promotions
You plan a promotion. You send the emails. You post on social media. And the sales do not come in the way you expected. So you assume the offer was not strong enough. You increase the discount. You…
Your "Gut Feel" Might Be Costing You More Than You Think
Four different retail businesses. Four completely different niches. One identical complaint. "I feel like it's not working." In this episode, we unpack why so many retail and ecommerce founders…
How to Buy Inventory That Drives Sales and Protects Profit
What does hunting for Airbnb properties have to do with buying inventory? More than you think. In this episode, I break down how searching for rental properties to grow my Airbnb portfolio completely…
Stop Guessing What Will Sell: Do This Instead
You know that moment when you place a stock order and feel equal parts excited and anxious. You've done the maths. You've picked the colours. You've crossed your fingers. And then the stock arrives……
Stop Training Customers to Forget You
Emma thought she was "doing marketing." She posted. She emailed. She showed up when she could. And then everything went quiet. When she finally ran a promotion, nobody responded. In this episode,…
3 Sneaky Ways Your Product Strategy Is Draining Your Cashflow
Many store owners assume cashflow problems come from marketing or pricing. In reality, some of the biggest profit leaks are hiding inside your product strategy. In this episode, Salena unpacks three…
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