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About This Podcast
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Comprehensive Copywriting Academy team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.
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Recent Episodes
What if Someone Could Find Clients for You? (Episode 284)
Time to put on your business owner hat: Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would that be worth it for you? On…
Copywriting Pricing Guides Are Complete Garbage (Episode 283)
How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount…
The To-Do List Trap (Episode 282)
Do you love a to-do list as much as I do? I loooove a to-do list. Well, mostly I love checking things off that list. But on this week’s Build Your Copywriting Business podcast episode, Kate and I…
Finding Copywriting Success with ADHD - Caleb's Story (Episode 281)
Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he’s generously sharing…
Making Herstory: Nicki Krawczyk & Kate Sitarz (Episode 280)
If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic,…
Burned Out Healthcare Worker to Healthcare Copywriter - Molly's Story (Episode 279)
Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you’re first starting out. But what if you have an entire career in an industry? You…
Hot Takes on Banner Ads (With Actual Examples) (Episode 278)
Ever wonder what makes a banner ad actually work? As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don’t have the data from these ads, we do have…
Would You Send a $120K Proposal? She Did. - Victoria's Story (Episode 277)
Talking on the phone feels a little old school, don’t you think? ☎️ But guess what? It’s still how a lot of business gets done. And one phone call completely changed the trajectory of Victoria’s…
Here's Exactly What I'd Say on a Discovery Call (Episode 276)
OK first things first so we’re on the same page: A Discovery Call is one of the most important calls you have as a copywriter. This is where you and a client get on a 15 or so minute call and…
Freelance Copywriter Turned Nonprofit Comms Manager - Catching Up with Jen (Episode 275)
Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making…
Your Next Copywriting Client Isn’t Online (Episode 274)
When you think of “networking,” what do you think of? 😖 “Hello my name is …” name tags and business cards being shoved at you like confetti? 😫 Memorizing an elevator pitch that ends up feeling…
In-House Copywriter to Agency Copywriter - Catching Up with Kelsey (Episode 273)
If you heard our first conversation with Kelsey then you already know she’s a bada** human. If you missed that conversation, I can’t even sum up all the insights she shares (so definitely check it…
"Don't Believe Everything You Think": How to Track & Test Your Thoughts (Episode 272)
Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author…
Meta Ads: the Biggest Opportunity for Copywriters Right Now (Episode 271)
The biggest opportunity for copywriters right now? Meta ads. If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?” Yes and no. Yes, they’ve always…
Writing Inclusive Copy (Episode 270)
Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your…
"Say Yes and Figure It Out Later" - Michelle's Story
You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium…
Mistaking "Ease" For "Security" (Episode 268)
The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked…
Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story
Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! This episode…
How to Trust Your Copywriting Gut (Episode 266)
When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition. That’s why learning to tell the difference is so important—in life … and, in this case, copywriting. So, Kate and…
Seeing Her Copy in Times Square - Alex's Story (Episode 265)
I hope you’re ready for the WEALTH of information Alex is sharing. On this episode of the Build Your Copywriting Business podcast, we are beyond lucky that CCA student, former account manager, and…
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Build Your Copywriting Business has published 334 episodes since December 2020, covering topics in Business, Careers.
Build Your Copywriting Business is currently highly active with new episodes weekly. Average episode length is 31m.
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