Buyer Truths
Drew Giovannoli & Jen Allen-Knuth
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Recent Episodes
S1E6 How a VP of Post-Sale Navigated 8 Stakeholders to Buy Onboarding Software
Alicia is the VP of everything post-sale at Daxko's boutique division. She inherited a 234-step manual onboarding process and an average of 17 emails per customer deal. After a 90-day internal sprint…
S1E4 The HubSpot Sales Rep Was Great. The Implementation Partner Almost Ruined It.
Rob runs marketing at LockThreat, an early-stage GRC startup he joined with no MarTech stack and one strong conviction: they needed HubSpot. First he had to survive two failed Zoho consultants and…
S1E4 How a $500M SaaS RVP Bought an AI Writing Tool to Close a Sales Skill Gap
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S1E3 Skeptic to Signed: How an AI Sales Tool Finally Won Over a CMO
Kathleen is a CMO who was first introduced to One Mind through a trusted VC referral, not a cold pitch. What started as a novelty demo featuring digital Deepak Chopra took two years to become a…
S1E2 How a CMO Evaluated 3 Headless CMS Platforms (Then Built His Own)
Pete Vomocil 💛 is a CMO overseeing marketing for a 1,800-person company while running new ventures on the side. When his team needed a headless CMS that could serve both heavy-duty engineering and…
S1E1 How a $10M SaaS Evaluated 6 LLM Visibility Tools
Madhav runs marketing at Storylane, an 11-person team at an angel-strapped $10M ARR company. When 1 in 5 demo requests started citing ChatGPT and Perplexity as their source, he knew he needed an LLM…
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Buyer Truths has published 6 episodes since February 2026, covering topics in Business, Technology.
Buyer Truths is currently highly active with new episodes monthly. Average episode length is 26m.
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