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S2E3 Growth Plans? Easy. Owning The Risk? Another Story...
Send a textEvery leadership team loves a bold growth plan, big targets, aggressive timelines, strong conviction. But what rarely gets discussed is who owns the assumptions behind that plan when…
S2E2 Why CMOs and CROs Are Incentivized to Disagree
Send a textThe tension between Sales and Marketing isn’t just a cultural cliché, it’s a structural flaw.In this episode, Raja and Akande unpack why CMOs and CROs are built to clash. With different…
S2E1 Why AI Makes CMOs Critical in 2026, and Why It Will End Many of Them
Send a textAI isn’t just another tool in the CMO’s stack, it’s a reckoning!In this episode, Raja and Akande break down why AI is exposing the gaps CMOs have been able to hide behind for years: vague…
S1E21 Revenue Architecture vs. Revenue Theater: Are You Building or Performing?
Send a textThere’s a fine line between building scalable revenue infrastructure and just putting on a good show.In this episode of Call It RevOps, we dive into the growing problem of revenue theater:…
S1E20 AEO, GEO, and CRM: A Seismic Shift
Send a textAI is changing the game, but not in the way most GTM teams think.In this episode of Call It RevOps, Raja and Akande break down why discovery, engagement, and customer journeys are being…
S1E19 Inside GTM: Why Ops Needs To Be at the Table (But Not Running the Show)
Send a textEveryone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps…
S1E18 When AI Goes Wrong: The Real Problem in RevOps
Send a textEveryone’s chasing AI like it’s the cure-all for GTM and RevOps chaos. Reporting, attribution, campaign execution, you name it, there’s an AI tool for it. But here’s the truth: if your…
S1E17 GTM Ops: RevOps With A Better Suit?
Send a textGo-to-Market is the buzzword every boardroom is rallying around, but under the hood, is it just RevOps repackaged in flashier language? In this episode of Call It RevOps, we unpack the…
S1E16 Stop Ignoring the People Paying You!
Send a textRevenue teams love to chase new logos—but what if the real growth engine is already in your pipeline? In this episode of Call It RevOps, we explore why client retention is quickly becoming…
S1E15 The True Cost of a Failed MarTech Implementation
Send a textMarTech promises scale, speed, and smarter marketing but when implementation fails, the fallout runs deeper than just a missed go-live date. In this episode of Call It RevOps, we unpack…
S1E14 Powerpoint Fairy Tale? Customer Journey Mapping Exposed
Send a textWe’ve all seen the glossy slides—the perfectly linear customer journey that promises to guide buyers from awareness to closed-won like clockwork. But how much of that is reality, and how…
S1E13 Demystifying The ABM Illusion
Send a textABM platforms promise magical influence metrics and seamless data unification—but reality tells a different story. In this episode of Call It RevOps, we cut through the noise and examine…
S1E12 Why Revenue Frameworks Don’t Mean Sh*t in the Real World
Send a textIn theory, revenue frameworks sound like the key to unlocking predictable growth. But in the real world? Most fall flat. In this episode, we call out the disconnect between boardroom…
S1E11 RevOps A Magic Fix For Your Sales Problem? Not Likely.
Send a textRevOps is often hyped as a silver bullet for struggling sales teams, but the truth is more nuanced. In this episode, we explore why simply implementing Revenue Operations won’t instantly…
S1E10 Event Marketing: The RevOps Perspective
Send a textOn this episode of Call It RevOps "Event Marketing: The RevOps Perspective" we dive into how events—virtual or in-person—can actually drive revenue when backed by the right ops strategy.…
S1E9 A Wasted Effort? Why Marketing & Sales Will Never Align
Send a textIf you've ever worked in marketing or sales, you've probably heard the same frustration: “Why can’t these teams just align?” The truth? They’ve always had different goals, incentives, and…
S1E8 RevOps in Tough Times: Driving Growth When Budgets Shrink
Send a textEconomic downturns bring big challenges—but they also create opportunities for RevOps teams to innovate, streamline, and drive sustainable growth. In this episode of Call It Revops, we…
S1E7 Revenue Forecasting Myths Busted: Why Your Numbers Might Lie
Send a textThink your revenue forecast is rock-solid? Think again! In this episode of #CallItRevOps, we’re busting some of the biggest myths in revenue forecasting and uncovering why even your most…
S1E6 Wrestling With Profits: Why Marketing Isn't Just a Profit Center
Send a textIn this episode of Call It RevOps, we dive into a provocative idea: What if marketing isn’t a profit center at all but a vital cost center instead? Join us as we challenge conventional…
S1E5 Is MarketingOps Marketing? Not Really...
Send a textIn this episode, we dive into the evolving role of MarketingOps and its place in the marketing ecosystem. Is it just a support function, or is it redefining what it means to be in…
Frequently Asked Questions
Call It RevOps has published 24 episodes since November 2024, covering topics in Business, Marketing.
Call It RevOps is currently highly active with new episodes monthly. Average episode length is 19m.
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