Call To Action
Giles Edwards
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About This Podcast
Feel better about marketing™
It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.
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Recent Episodes
174: Oli Barrett on making the connections that matter most
This week we spent all our time pressing the flesh (until finding out we’d misunderstood what that means and getting very firmly asked to leave Subway) all in order to win the approval of this week’s…
173: Paul McVeigh on football, psychology and leading without ego
This week we tried (unsuccessfully, messily, hauntingly) to mate a canary with a cockerel – all in a bid to impress our guest, former Norwich and Tottenham footballer, turned performance…
172: Tim Delaney on building one of ad-land’s most brilliant careers
This week we made our way through twenty rolls of ‘Word a Day’ toilet paper – not (entirely) because of tummy trouble, but in order to impress one of the world’s greatest wielders of words,…
171: Kazeem Jamal on the importance of finding the funny side
This week we’ve been out every night, committing crimes (twocking Nokias, cussing at ducklings, stealing the dust caps off your dad’s tyres) all to attract the attention of South-London Batman…
170: Marcus du Sautoy on how to see the stories in numbers
This week we rented the top 3 maths movies of all time – A Beautiful Mind, The Imitation Game and 3 Men and a Baby – all in order to be mathematically competent enough to share a pod with one of the…
169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.
This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and…
168: Professor Byron Sharp on a lifetime of learning in the marketing world
This week we tucked in our shirt, straightened our tie and resisted the temptation to nip off for a quick vape behind the pickle-ball court, all in order to suitably impress our guest, one of the…
167: Lisa Parfitt on doing the business for women’s sport.
This week we’re pushing our withered hamstrings way beyond their wretched limits, all in order to win the attention of our guest, sport and brand marketing super-baller Lisa Parfitt. In a career that…
166: Harriet Knight and Hannah Penn on an agency world that’s open to all
This week we made difficult phone-calls to Ant & Dec, Torvill & Dean and, accidentally, the Neville Brothers, all in order to explain that the nation now has a new favourite double act – the…
165: Charlie Copsey on bringing fans experiences that aren’t f*ing boring
This week we tried to arrange a VIP brand event for Call To Action® fans in an abandoned toilet brush factory, all just to prove our cool credentials to Charlie Copsey, the founder of Underground Fan…
164: Jo Living on how poker can make you better at business
This week we kept shouting things like HIT ME! TWIST! GO FISH! WHAT’S A SPADE? In order to win the professional attention, and personal sympathy, of Jo Living – founder of ‘poker for business’…
163: Karen Dobres on a game-changing approach to women’s football
This week we donned a smelly neon bib, distributed some tiny cones and shouted things like ‘THAT’S NEVER A PEN’ all in order to win the attention of Karen Dobres, one of the sporting world’s most…
162: Howard Ibach on why better briefs breed better results.
This week we kept on adding more and more and more irrelevant attachments to our so-called brief, in order to earn ourselves a swift rebuke from the marketing world’s Brief Batman – Howard…
161: Adam Ferrier on why listening to your customers can be bad for your brand
This week we have been exclusively watching 'Magic Mike', shaking a Magic 8-Ball and listening to '24k Magic' by Bruno Mars (which is just awful) in order to win the slightly nervous attention of…
160: Shane Stewart on how to build brands with fizz
This week we went around slurping muddy water from puddles in order to win the sympathy of Shane Stewart – brand man, running man and fizzy drink saviour.Chief brand brain at XOXO soda, Shane has…
159: Alex Smith on the battle to make business strategy better
This week we positioned our most powerful fan at the rear end of a corpulent bull in hopes of snaring the attention of legendary bullshit fighter, Alex SmithA strategist who’s set himself the…
158: Paul Dervan on a marketing future that embraces mistakes and machines
This week we released AI from the punishment cupboard in which we’ve been keeping it in order to win the approval of author, marketing super-brain and AI believer Paul Dervan.As the Head of Brand…
157: Patrick Freyne is here to save us from a Productive life
This week we shredded our vision board and fed it to some ornamental carp, purely to win the approval of author, critic and quite possibly the world first demotivational speaker, Patrick Freyne.…
156: Tom Fishburne on why the best marketers are the ones who can laugh at themselves
This week we deliberately trapped ourselves in a cartoon like the dude from A-Ha in order to cross paths with marketing’s MirthMaster 3000, Tom Fishburne aka The Marketoonist.Apart from your CEO…
155: The mightiness of mininess with Gus Co-Founders Spencer LaVallee and Graham Douglas
This week we shrank ourselves down to Dennis-Quaid-in-Inner-Space micro proportions to catch Spencer LaVallee and Graham Douglas, the co-founders of mega-successful micro creative agency Gus.Spencer…
Frequently Asked Questions
Call To Action has published 177 episodes since February 2019, covering topics in Business, Careers.
Call To Action is currently declining with new episodes every 2 weeks. Average episode length is 58m.
Sign up on Grep.FM to access contact details for Call To Action, including email and social media links.
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