Calligraphy Biz Corner
Alane Gianetti, Shaochen Wu
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About This Podcast
Have you been itching to turn your creative passion into a business? You're in the right place! I'm Shaochen, a business coach for calligraphers, and I'm spilling the ink on how you can build your dream business!
Join me on Calligraphy Biz Corner for biweekly biz chats, where I guide you through the maze of running a creative business, complete with real-life strategy and mindset magic. I've made hundreds of thousands in revenue working with wedding, luxury and corporate clients, and I've coached hundreds of calligraphers just like you. Together, let's uncover the business that supports the life YOU want and leave the overwhelm and imposter syndrome behind.
Get ready to hear our successes, stumbles, and insider insights -- I'm here to give it to you straight and make your solopreneur journey less lonely by being in your corner!
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Recent Episodes
S1E37 37. I Booked an Engraving Gig Before Learning to Engrave - When to Say Yes to Something New
Have you ever gotten an inquiry that you just knew you couldn't turn down, even though you'd never done that exact thing before? That's what happened when I booked my first live engraving event -…
36. The Messy Middle of Creative Entrepreneurship
We’re back with a real, honest, and slightly emotional life + business update. This one’s going to feel a little different than our usual episodes, but these are the conversations that matter just as…
S1E35 35. How to Add a New Income Stream: A Coaching Call with Laura of The LetterGrain
Have you been wanting to launch a new service for your calligraphy business, but aren't sure how to do so without getting overwhelmed or messing up what's already working? In this episode, I'm…
S1E34 34. The Stress-Free Way to Take Leave from your Creative Business
Taking leave as a business owner can feel overwhelming — whether you're planning for maternity leave, a medical procedure, a family commitment, or an extended vacation. In this episode of Calligraphy…
S1E33 33. Lessons We Wish We Knew About Managing Clients as Creative Business Owners
Navigating client relationships is one of the most important — and often most challenging — parts of running a creative business. Whether you’re a calligrapher, stationer, live event artist, or…
S1E32 32. Creating Video Content that Connects and Converts: Reels, YouTube, and Showing Up with Confidence (with Shine With Natasha)
Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help.We brought on…
31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That
What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?In this episode, we’re joined by Jen Bowen of…
S1E30 30. Pricing Common Scenarios for Calligraphers & Stationers: A Live Coaching Call
Let’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by…
S1E29 29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance
You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of…
S1E28 28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.
We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for…
S1E27 27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management Hacks
We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take…
S1E26 26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff Designs
In this episode of Calligraphy Biz Corner, we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs! If you're a…
25. Empowered CEO Part 2: Strategize Like a CEO and Scale Your Calligraphy Business
We’re back with part two of our Empowered CEO Series, and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to…
S1E25 24. Top 2025 Wedding Trends with Desirée Adams of Verve Event Co.
In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the…
S1E24 23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025
We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets:…
S1E23 22. Stress-Free Holidays: How to Take Time Off from Your Calligraphy Business
In today's episode, we’re so excited to chat about something we all deserve and definitely need: taking time off as a business owner! Join us as we share how we're planning our own well-earned…
S1E22 21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden September
We’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner! Marie specializes in live event…
S1E21 20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman
We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner! Erinn brings her expertise in business and personal…
S1E20 19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner
In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business…
S1E19 Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!)
In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why…
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Calligraphy Biz Corner has published 39 episodes since January 2024, covering topics in Arts, Business.
Calligraphy Biz Corner is currently highly active with new episodes monthly. Average episode length is 44m.
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