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S7E1 Marketing the Marketing Department to Ensure a Seat at the Leadership Table
Terri Giltner is NCMPR's 2025 Petrizzo Award winner, which recognizes a career of achievement in community college marcom and PR. Terri was CMO at the Kentucky Community & Technical College…
S6E3 Self-Care in Higher Ed Marcom? These Days?
Self-care has become such a buzzword in recent years, it's tough to look at the concept beyond drinking enough water and going for a walk. But in the last year, it’s become even more important for…
S6E2 Beyond the Social Media Trends: Tips & Thoughts from the National Communicator of the Year
How do you know when to jump on a trending audio? How can students help with a college's social media strategy? What happens when colleagues can't understand why you don't want to put their flier on…
S6E1 The Importance of Young Creatives: Meet NCMPR's New President, Patrick Stone
Patrick Stone remembers feeling a little out of his depth when he attended his first NCMPR conference in 2011. He was new to the field and attending with two long-time industry pros.Fourteen years…
S5E10 Taking Home a Campaign Gold
For the last two years, South Puget Sound Community College in Washington has won District 7’s gold Medallion Award in Government or Community Relations Campaign. Kati Sagawa, SPSCC’s director of…
S5E9 How to Move From Creative Maker to Manager
Marcom and PR is an industry full of creatives, and District 6 member David Steiman – who worked in the film industry before winding up at Pasadena City College in California – talks about his path…
S5E8 Keeping Small Teams Engaged and Excited
How can managers keep small teams engaged? How can they help staff avoid burnout? Dana Shaffer, senior creative manager for Purell, chats about leading small teams, plus how to oversee a major…
S5E7 Using Grant Funds for Graphic Novels: The 2023 Best in Show Winner
The College of Lake County in Illinois won Best in Show at the 2023 Paragon Awards with “The Path to Better Care,” a graphic novel that promotes CLC’s healthcare programs. Marketing analyst Jessey…
S5E6 DEI Is Everyone's Job on Campus
Dr. Keith Curry, president and CEO of Compton College in California, discusses why DEI is everyone's job on campus, how to work with employees who don't want to take on the task -- and why it was so…
Multitasking, Project Management & Getting a Seat at the Leadership Table
Lisé Freking oversees the marcom staffs at two different Minnesota colleges: Dakota County Technical College and Inver Hills Community College. She's also NCMPR's 2024 national Rising Star of the…
Crisis Communications Tips from an 18-Year Veteran
St. Philip's College in Texas is the nation's only Historically Black College and Hispanic-Serving Institute. Adrian Jackson, St. Philip's director of marketing and strategic communications, shares…
Self-Proclaimed Pop Culture Nerd & Former McDonald's Mascot: Meet NCMPR's 2024-25 President
Virginia Moreland has been with Tennessee Board of Regents – The College System of Tennessee since 2012, and she attended her first NCMPR national conference the following year, in New Orleans. In…
S5E2 Boosting Employee Morale Through ... an Annual Report?
One way Rowan College at Burlington County (RCBC) in New Jersey is keeping employees engaged and boosting morale is through its annual report. It’s an important document, but not always the…
S5E1 Finding Student Stories & Telling Them Respectfully
Community colleges are full of great stories that represent a diverse student body. How can the college's marcom team find those stories? How can they tell those stories without falling back on…
S4E12 The One-Woman Marketing Staff
Chelsea Hayes is the marketing communication specialist at New Mexico State University Alamogordo, and she's a staff of one. She shares her tips for small teams, including how to set boundaries and…
S4E11 Boring Meetings, "Everyone's a Marketer," and Creative Burnout: Tips to Make Your Lives a Little Easier
Three topics that come up A LOT in marketing, especially at community colleges: Too many boring meetings. Dealing with clients who think they're marketers. How to handle creative burnout.…
S4E10 Staying Excited & Inspired at Your Two-Year College Marketing Job
Four NCMPR president emeriti, who have a combined 103 years of marketing and communications experience at community colleges, discuss how they stay excited about the job, how to beat imposture…
S4E9 Launching a Successful, Targeted Digital Marketing Campaign
Saddleback College wanted to launch a targeted digital marketing campaign, and it wanted to ensure it got the details and audience right. As an HSI – Hispanic-Serving Institution – the California…
S4E8 Building a Vendor/College Marketing Relationship
How can you get the most bang for your budgeting buck with your vendors? And build the best relationship so you're not stuck in the awkward position of having to break ties with your vendor? With…
Marketing + Government Relations, and Creating a Personal Brand: Chatting with the 2023 Communicator of the Year
In college, Fiona Lytle thought she was going to be a dentist. Like so many community college marketers, though, her path changed. Today, Lytle is the chief communications officer and legislative…
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Can You Make It Pretty? has published 62 episodes since March 2020, covering topics in Business, Marketing.
Can You Make It Pretty? is currently highly active with new episodes monthly. Average episode length is 31m.
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