Cannabis Business Confidential
Jen Lamboy, Hybrid Marketing Co.
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Recent Episodes
The 10 Marketing Blind Spots Holding Cannabis Brands Back
In this bonus episode of Hybrid Office Hours, the Hybrid team breaks down the most common marketing blind spots they see across the cannabis industry, from dispensaries to B2B and ancillary brands.…
Why Your Business Website Matters in 2026: B2B vs B2C Digital Strategy
What’s the real purpose of a website in 2024? In this episode of Hybrid Marketing’s Office Hours, Tyler Jacobson, Matt Gillespie, and Aaron Rosenbluth tackle a question most marketers avoid: when was…
Are you a brand or just a logo?
In this Office Hours Live session, the Hybrid Marketing Co. team explores one of the most common misconceptions in branding: the difference between having a logo and building a true brand. Tyler…
Why Cannabis Brands and Dispensaries Need to Become ‘Love Brands’
In this must-listen episode, the Hybrid Marketing Co. team explores what truly sets love brands apart—and why this distinction could be the difference between growth and irrelevance in the cannabis…
Entering the Cannabis Beverage Market with Walter Apodaca of PotShot & Vessl
Hybrid Marketing Co. Vice President of Strategy, Jenny Lamboy, and Vessl founder and CEO, Walter Apodaca, discuss the early success of PotShot and how Walter made the leap from the traditional…
How a Texas hemp beverage brand fought back against a possible hemp THC ban with guest Joel Canada, CRO at Bayou City Hemp
Hybrid Marketing Co. Vice President of Strategy, Jenny Lamboy, and Bayou City Hemp Co. and co-founder of Howdy THC beverage CRO, Joel Canada, discuss the recent veto of Texas Senate bill 3 and House…
Live from MJUpacked: Transforming the Customer Experience Through AI and LLMs
Conference session from MJ Unpacked St. Louis ’24. Explore how retailers and brands are using AI-driven personalization and large language models (LLMs) to enhance customer experiences and scale…
Trademarking in the Cannabis Space: Safeguard Your Brand as the Industry Grows
In the cannabis industry (or any industry), trademarks are your first defense against copycats and confusion. A distinctive brand identity ensures consumers know who you are while laying the…
Crafting Success: Business Models Shaping the Cannabis and Hemp Beverage Market
The ever-evolving cannabis and hemp beverage space is witnessing a shift driven by pioneering strategies from industry frontrunners. Our most recent webinar, hosted by our Director of Strategy, Jen…
Under The Influence: Using Influencers to Drive Cannabis Brand Success
Successfully using influencers can be as challenging as running an ultramarathon. This episode tackles the subject, focusing on strategies to increase brand reach and authenticity. Hosted by Jen…
6 Tips For Crafting Your Cannabis Lifestyle Brand to Captivate & Connect
Hybrid Marketing Co‘s Director of Strategy, Jen Lamboy, recently hosted a webinar on creating authentic and captivating cannabis lifestyle brands. The webinar featured Luna Stower from iSpire and…
Frequently Asked Questions
Cannabis Business Confidential has published 10 episodes since September 2024, covering topics in Business, Entrepreneurship.
Cannabis Business Confidential is currently moderate with new episodes monthly. Average episode length is 47m.
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