Change by Design: Engineering Transformation with Chad Jackson
Chad Jackson
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About This Podcast
Welcome to Change by Design, the podcast where we shine a spotlight on engineering transformation. Each week, Lifecycle Insights CEO and Chief Analyst Chad Jackson dives deep with leaders driving real change in the world of engineering.
From breaking down barriers and challenging the status quo to fostering cultures of innovation and resilience, our guests share their journeys, lessons learned, and actionable insights to help you become a catalyst for positive change in your own organization.
Whether you’re an engineer, an executive, or simply passionate about making a difference, you’re in the right place. Get ready to be inspired, empowered, and equipped to engineer a better future—one change at a time.
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Recent Episodes
From the Shop Floor to the Digital Thread: MBD Change Agency in Aerospace with Brandon Paré
What does it take to drive model-based definition adoption inside one of the world's most demanding aerospace environments? In this episode, Chad Jackson sits down with Brandon Paré, Senior Engineer…
The Future of Engineering - Straight from Someone Living It
What does the future of engineering look like from the perspective of someone just entering the field? In this episode, Chad Jackson sits down with Ryan Botzbach — a final-year mechanical engineering…
If You’re Adding Constraints, You’re Building It Wrong: Software Competency, Silos, and Change That Sticks | Marilyn Arceo
What does it look like to build a software engineering function from scratch inside an aerospace and defense organization that has never had one? Marilyn Arceo has done it—more than once, across…
Driving Change from the Ground Up: Simulation, AI, and the Future of Automotive Engineering
What does it take to transform the way a major automaker designs and validates its products — and who really drives that change? In this episode, Chad Jackson sits down with Vijay Sanikal, a seasoned…
It Takes a Village: People-First Principles Behind Engineering Transformation | Tracy Rupp
Engineering transformation programs fail all the time—and Tracy Rupp has a clear diagnosis: we keep treating them as technology problems when they're really people problems. In this episode, Chad…
The Human Problem Engineers Don’t Train For: Driving Change at Boeing | Dr. Ryder Dale Walton
What does a youth minister turned Boeing AI engineer have to teach engineering executives and change agents? As it turns out, quite a lot. Dr. Ryder Dale Walton has spent the last decade driving two…
You Can’t Metric Your Way to Buy-In: The Human Side of MBD, MBSE, and AI Adoption
When engineering transformation initiatives stall, it's rarely the technology that's to blame. In this week's roundup, Chad and Josh dig into why people resistance, not process gaps or technology…
Ditching the Drawing: One Change Agent’s Playbook for Model-Based Transformation | Marshall Hulbert
Marshall Hulbert has done what most engineers only talk about — he's actually replaced the drawing. A veteran change agent now leading Model-Based Definition (MBD) and Model-Based Enterprise (MBE)…
The MBSE Outcomes Gap: A Live Roundtable Discussion
Research says engineering leaders expect a lot from Model-Based Systems Engineering (MBSE) — improved reliability, better traceability, fewer integration failures. So why are those benefits so hard…
Hardware is Just Software in Slow Motion: Why Early Prototypes Beat Perfect Plans | Ebele Okochar and Pete Oliver-Krueger
In this episode, Chad Jackson sits down with Ebele Okochar and Pete Oliver-Krueger, co-founders of Organizational Mindset Mapping (OMM), a coaching and training firm specializing in transformation…
The Hardware-Software Engineering Gap Nobody’s Closing | Lifecycle Insights
Chad Jackson digs into the growing gap between hardware and software development in engineering organizations — and why the industry's biggest solution providers may be running out of time to close…
AI Governance in the Real World: Change Leadership Across Defense and Healthcare | Joseph Laurine
Lifecycle Insights CEO and Chief Analyst Chad Jackson sits down with Joseph Laurine, PhD, AI Governance Lead at a major healthcare organization and former head of AI Governance and Assurance for the…
Weekly Roundup: AI Companions in Engineering & Navigating MBSE Expectations
Are AI virtual companions the future of engineering work? Chad Jackson shares his takeaways from 3D Experience World, where Dassault Systèmes unveiled three AI assistants—each with distinct…
Sindhu Belki: Bridging Vision and Reality with Systems Engineering
What does it take to transform aerospace innovation from concept to reality? In this episode, we explore the critical role of systems engineering in modern aerospace through a conversation with…
Laura Otero Hernandez: Systems Engineering and Escaping the "Document Trap"
Can a lack of systems engineering really cost a program $68 million? Absolutely, according to Laura Otero, Director of Digital Engineering at Leidos. In this episode, Chad Jackson and Laura explore…
Branden Ramsey: Systems Engineering and Leading Change in A&D
Complexity is rising, timelines aren’t getting longer, and organizations can’t afford “set the stack once and never change it” thinking anymore. In this episode, Chad Jackson sits down with Branden…
McKray Jones: MBSE, Agile Hardware, and How to Be an Engineering Change Agent
In this episode, we sit down with McKray Jones, a Technical Program Manager and Deputy Director of Engineering, to explore the evolving role of the “Change Agent” in modern engineering organizations.…
Weekly Roundup: AI Scaffolding and the Judo-throw of Engineering Resistance
This week, Josh Corman and Chad Jackson explore AI-assisted workflows in engineering, break down how internal resistance can actually improve improve transformation outcomes, and dig into the pain…
Guy Zur: Engineering Culture, Failure, and the “Right Side of the V”
In this episode, Chad sits down with Guy Zur, Director of Test Systems and Automation at CARIAD (Volkswagen Group). A self-proclaimed “change agent” born with a soldering iron in his hand, Guy shares…
Weekly Roundup: AI Gaps, Change Agent Research, and New Community Pro grams
Is the “Digital Thread” a utopian dream or a practical reality? In this week’s episode of Change by Design, Josh Corman and Chad Jackson explore the tension between the technology that can capture…
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Change by Design: Engineering Transformation with Chad Jackson has published 26 episodes since December 2025, covering topics in Business, Technology.
Change by Design: Engineering Transformation with Chad Jackson is currently declining with new episodes weekly. Average episode length is 50m.
