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Optimizing AI Search: Lessons from Sophos with Megan Cabrera
In this episode, Megan Cabrera, former VP of Marketing Operations at Sophos, opens up about what it took to build an enterprise AI search strategy when the playbook didn’t exist yet. From navigating…
The AI-Ready Marketer: New Rules for Content and Culture with Tammy Tufty
This episode, we explore what it means to be an AI-ready marketer. Starting with the macro fears that have marketers anxious right now, and moving into what the best teams are doing about it. Drawing…
When AI Meets ABM: Rethinking Content and Buyers with Murali Kandasamy
This episode, we’ll explore how AI is reshaping account-based marketing with Murali Kandasamy, VP of Growth & Strategy at PathFactory. Drawing on original research from Intercept Watchtower,…
What AI PCs Really Change for Marketers with Jeanette Kennedy
This episode explores what AI PCs really change for marketers and why the device should be part of your AI strategy. Jeannette Kennedy from Microsoft breaks down what AI PCs are in plain language and…
How AI Is Rewriting the Rules of Knowledge Work with Mahadev Sastri
In this episode, we’ll explore how AI is moving from a personal productivity tool to an organizational transformation lever inside professional services with Mahadev Sastri, Director of Marketing at…
AI Adoption Inside Lenovo: Pilots, Procurement, and Progress with Shoeb Shaikh
In this episode, we’ll explore how Lenovo’s Solutions & Services Group is navigating AI adoption in global campaign marketing. Shoeb will share how his team is moving from “AI is great” to “show…
How TELUS is Applying AI in Vertical GTM with Tristan Retelsdorf
In this episode, we’ll explore how AI is reshaping modern go-to-market teams through the lens of Marketing and RevOps convergence. Tristan will share how he’s thinking about team design and new…
“Sprint to Agents”: What Agentic Marketing Actually Means with Francis Silva
This episode introduces Francis Silva, Intercept’s first Chief Technology Officer, and explores a practical response to what enterprise marketers are feeling right now. Teams are being told to sprint…
Redefining Creative Work for the AI Era with Catherine Richards
This episode explores how AI is redefining creative work; from how content is made to how creative teams organize, collaborate, and make decisions. Catherine Richards, former enterprise marketer at…
Scaling Social Without Losing the Human with Kelly Broili
This episode explores how SAP is redefining social media in the age of AI. Kelly Broili, VP of Global Social Media, leads one of the largest and most complex social operations in the tech industry.…
The Playbook for Practical AI: Inside Procom’s AI Journey with Dylan Fedy
This week we chat with Dylan Fedy, Director of Marketing & Customer Insight at Procom. This episode will explore how Procom is using AI to drive real business results, from automating sales…
Re-wiring the Marketing Org with Audrey Davidson
Audrey Davidson, Head of Integrated Marketing Americas at Microsoft is discussing how AI is reshaping the structure, workflows, and skills of modern marketing organizations, illustrated by…
What It Really Takes to Scale AI Pilots with Jessica Hreha
Jessica Hreha, Director of Marketing AI Transformation at Veeam shares how marketing teams are adopting AI and what it takes to move from pilot projects to scaled adoption. Along with her work at…
How AI Can Support Partner Growth with Shelley Green
Shelley Green, Director of Microsoft Cloud – Copilot and Security at TD SYNNEX helps us explore how AI can support partner growth, especially for those who are under-resourced or earlier in their…
Future-Proof Your Marketing Career in the Age of AI with Josh Chiavaroli
If you are wondering what AI means for your marketing career, this episode is for you. Josh Chiavaroli, Partner Sales Account at Intel and Marketing Professor at Seneca Polytechnic, unpacks how AI is…
The AI Opportunity for Channel Partner Marketing with Jonna Bell
For marketers supporting channel partners, AI is opening up a new playbook. Jonna Bell, Global Director of Commercial Channel Marketing at Qualcomm, walks through how her team is using AI to simplify…
Rethinking Sales Enablement in the AI Era with Mike Thibodeau
What does AI actually change about sales enablement? Mike Thibodeau, Director of Enterprise New Business at Google Cloud, shares how AI is reshaping the future of enablement, helping go-to-market…
Introducing ChatB2B
ChatB2B is where enterprise marketers and Intercept’s leadership team compare notes on AI in B2B. You’ll hear real stories from the field along with the playbooks, experiments, and guardrails we use…
Frequently Asked Questions
ChatB2B has published 18 episodes since November 2025, covering topics in Business, Technology.
ChatB2B is currently active with new episodes weekly. Average episode length is 50m.
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