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About This Podcast
#ContentChat is a weekly video livestream conversation on LinkedIn where content creators, content marketers, and content strategists share their challenges and best practices for solving them.
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Recent Episodes
6/8/26 #ContentChat: Taming the Chaos with Taxonomy
Unlock scalable, AI-ready content operations by fixing one unglamorous but essential system: taxonomy.In this episode of Content Chat, Erika Heald walks through Chapter 4 of Content Foundations:…
6/1/26 #ContentChat: Creating Personas That Actually Get Used
Learn how to create meaningful audience personas that actually guide your content, not sit in a folder. In this episode of Content Chat, Erika Heald shares practical frameworks and common mistakes to…
05/18 #ContentChat: Creating a Style Guide People Will Actually Use
If your team keeps blaming “content problems,” you probably have a documentation problem—starting with your style guide. In this episode of Content Chat, host Erika Heald walks through how to create…
5/11/26 #ContentChat: Building a Scalable Brand Voice
Defining your brand voice is no longer optional—especially if you’re using AI to create or scale your content.In this episode of #ContentChat, host Erika Heald walks through Chapter 1 of her book,…
5/4/26 #ContentChat: Building Content Foundations That Scale
Are you creating tons of content—but not seeing the strategic impact you want?The problem isn’t your ideas or your AI tools. It’s your content foundation.In this kickoff episode of a 12-week…
4/13/26 #ContentChat: Bridging Content Strategy & Execution with AI
Content strategy often looks great in the deck—but falls apart in execution. In this #ContentChat conversation, host Erika Heald talks with Maliha Khan, founder & CEO of Khanect the Dots and…
3/30/26 #ContentChat: AI Copyright Risks for Content Marketers
AI can supercharge your content… or quietly blow up your copyright and compliance.In this episode of #ContentChat, host Erika Heald sits down with Kerry O’Shea Gorgone—a recovering attorney turned…
3/23/26 #ContentChat: LinkedIn Strategies for Business Growth
Looking to get more business (not just impressions) from LinkedIn in 2026?In this episode of #ContentChat, host Erika Heald sits down with LinkedIn expert, author, and fractional CMO Neal Schaffer to…
3/9/26 #ContentChat: Creator Report Insights on Content Fatigue
Feeling burned out by content creation—or overwhelmed by your own endless scrolling? In this episode of #ContentChat, host Erika Heald talks with Sarah Parker, Editorial Director at Manychat and…
3/2/26 #ContentChat: Best Answer Marketing for B2B Brands
How can B2B marketers stay discoverable in an AI‑first world? In this episode of #ContentChat, host Erika Heald talks with Lee Odden, CEO of TopRank Marketing, about how Best Answer Marketing helps…
2/23/26 #ContentChat: The State of Content Strategy
In this episode of #ContentChat, host Erika Heald sits down with marketing consultant and fractional CMO Robert Rose to unpack how content strategy is changing in the age of AI—and what that really…
2/9/26 #ContentChat How Experiential Marketing Is Changing Content Strategy
Your customers are locked in a scroll battle with a sea of misleading, low-quality AI-generated content. That’s why trust has become the one real differentiator content marketers need to…
1/26/26 #ContentChat: Build a YouTube Playlist Funnel to Sell More Books
Erika Heald and Catara Lane discuss leveraging YouTube for content marketing and selling books. Catara emphasizes the importance of playlists, which act as sales funnels, guiding viewers through a…
1/12/26 Marketing to Audiences Who Hate Marketing
Marketing teams across industries face similar challenges in reaching their audiences with relevant, timely offers that support overall acquisition and retention. Some organizations, however, face…
1/9/26 #ContentChat: Mastering Content Governance in the Age of AI
What is content governance, and why is it essential for scaling content operations—especially with AI in the mix?In this #ContentChat episode, host Erika Heald and guest Maureen Jann explore how…
12/8/25 #ContentChat: Brand Voice & Authenticity in B2B Storytelling
In this episode of #ContentChat, host Erika Heald is joined by marketer Maureen Jann to explore how B2B brands can craft and maintain an authentic brand voice. They discuss why many companies…
12/1/2025 #ContentChat: Data-Driven Content Strategy with Insights That Matter
Erika Heald and Maureen Jan discuss the importance of using data-driven content strategies to create unique, relevant content. Maureen, with extensive experience in marketing and tech, emphasizes the…
11/10/2025 #ContentChat: Cutting Through the AI Noise
In this edition of #ContentChat, host Erika Heald is joined by Maureen Jann to discuss how content marketers can create trusted, human-centered content in an AI-saturated landscape. They explore how…
6/10/2025 #ContentChat: Defining Your Brand Voice
As content teams have started incorporating AI into their workflows and strategies, however, many are missing a critical foundational element they need: A documented brand voice.Without a distinct…
2/10/2025 #ContentChat: How To Create An AI-Led Content Strategy
In this edition of #ContentChat, host Erika Heald is joined by guest Phyllis Davidson, VP and principal analyst with Forrester, who explains how to create an AI-led content strategy. They explore the…
Frequently Asked Questions
#ContentChat has published 20 episodes since October 2025, covering topics in Business, Marketing.
#ContentChat is currently highly active with new episodes weekly. Average episode length is 42m.
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