"Crack the China Code" Podcast - Rossella Pfundt

Rossella Pfundt

English Business Entrepreneurship Management Marketing

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Episodes 36

Avg. Duration 17m

Activity Highly Active

Since Feb 2022

Latest Episode Mar 2026

Publishing Details

Schedule

Every 2 Months

Format

Episodic

Consistency

28%

Hosting

feeds.buzzsprout.com

Contact & Outreach

About This Podcast

Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market.In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shifts to help you to set up your business with the most lucrative target audience for the European tourism-related industry and consumer product industry. Whether I talk about trends, strategies, case studies, or tips –in each episode I want you to gain practical and actionable information that you can implement immediately into your business in order to access the most lucrative market for European businesses. Realize that this market is available for you and you can unlock it so that you can increase your turnover massively!

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Recent Episodes

Crack the code to set your business up for Chinese luxury Travelers coming 2026 to Europe

Mar 01, 2026 15m

In this episode, I will break down indispensable insights for owners and managers of high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in…

The Real Top Spenders Shaping Europe’s Luxury Tourism in 2026 — The 3-Step Strategy Every Leader Needs

Dec 03, 2025 10m

Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast seriesThis episode features the second part of my fully booked ETOA webinar,…

The Real Top Spenders Shaping Europe’s Luxury Tourism in 2026 — Indispensable Insights Every Leader Needs

Nov 28, 2025 12m

Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series.Chinese luxury FIT travelers represent a major opportunity for…

Crack the China Code: How to Attract Chinese Luxury Travelers to Europe in Summer 2025 — and Beyond

Jul 23, 2025 18m

If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone.The problem? You’re not attracting the right travelers.In this episode, I break down the…

Episode 31: Discover the Latest Secret Insider Insights on the Return of Chinese Luxury Travelers to Europe – Spring & Summer 2025

Apr 30, 2025 17m

In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you…

Crack the code to set your business up for Chinese luxury Travelers coming 2025 to Europe

Dec 11, 2024 25m

In this episode, I will break down indispensable insights for owners and managers of medium-sized, high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury…

Crack the Code - Attract Chinese Luxury Travelers to Your European Tourism Business for Golden Week & Beyond

Sep 27, 2024 19m

Get ready to uncover essential insights as an owner or manager of a medium-sized, high-quality tourism-related business in Europe! In this episode, we explore the critical factors for thriving with…

The Secret Of Boost Your Revenue Potential This Summer As A European Luxury Tourism-related Business

Jul 31, 2024 21m

In this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the return of Chinese…

The Secret Behind The Top Event For European Luxury Tourism-related Businesses to Kickstart Success With Chinese Tourists

Jun 25, 2024 32m

In this episode, Antoaneta Becker from the China-Britain Business Council (CBBC) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in…

Crack the Code to Boost Your Revenue Potential this Spring as a European Luxury Tourism-Related Business

May 02, 2024 24m

In this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese…

Matching European Luxury Tourism Businesses With The Top Chinese Visitors Buyer's Secrets Revealed

Mar 22, 2024 27m

In this episode, Jay Munro Michell from the European Tourism Association (ETOA) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe,…

Crack The Code To Set Your Business Up For Chinese Luxury Travelers In 2024 Coming To Europe – The Outlook For 2024

Jan 15, 2024 24m

In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers…

Puzzle Pieces Revealed: Gaining Insights into Chinese Luxury Travelers in Europe this Winter

Nov 28, 2023 16m

Uncover in this episode the secret insights from the market research done by renowned research institutions like the European Travel Commission and Alipay mobile payment about these new travelers…

Unearth the latest Secrets Behind the Comeback of Chinese Luxury Tourists to Europe in 2023

Aug 21, 2023 15m

Get ready to uncover the latest confidential market research knowledge from renowned consulting firms on the return of Chinese luxury travelers to Europe in 2023.You may already be aware that the…

Seizing Long-term Success: Unveiling the Impact of Chinese Summer Travelers on Your High-Quality Tourism Business in Europe

Jul 26, 2023 20m

In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, all the relevant insights about the latest wave of Chinese outbound tourists…

Unlocking Opportunities: The Revival of Chinese Tourists in Europe and its Impact on High-Quality Businesses

Jun 05, 2023 21m

Get ready to uncover in this episode whether Chinese visitors who have returned to Europe since the May Holiday are the ideal target segment for your high-quality business. In this episode, we will…

The Ultimate Secrets Why Your High-Quality -Tourism-Related Business Can Not Ignore The First Wave Of Chinese Tourists Coming Back To Europe

Apr 24, 2023 21m

Uncover in this episode the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023. As a high-quality tourism-related business in Europe, you're seeking to…

Cracking the first wave of Chinese Outbound Tourists coming back to Europe 2023 code

Mar 31, 2023 24m

In this episode, I will break down for you an owner or manager of a high-quality tourism-related business in Europe all the relevant insights about the latest insights on the first wave of Chinese…

Discover the latest secret insights about the comeback of Chinese luxury tourists to Europe in 2023

Mar 03, 2023 22m

In this episode, I will uncover for you an owner or manager of a high-quality tourism-related business in Europe all the key insights – if Chinese consumers are the right target segment for your…

Episode 16: Uncover the formula to benefit from the high spending power of Chinese luxury consumers during Chinese New Year in Europe

Jan 13, 2023 21m

In this episode, I'll show you how you, as the owner of a high-quality European tourism-related business, can attract Chinese luxury consumers during the Chinese New Year Travel period in Europe and…

Frequently Asked Questions

How many episodes does "Crack the China Code" Podcast - Rossella Pfundt have?

"Crack the China Code" Podcast - Rossella Pfundt has published 36 episodes since February 2022, covering topics in Business, Entrepreneurship.

Is "Crack the China Code" Podcast - Rossella Pfundt still active?

"Crack the China Code" Podcast - Rossella Pfundt is currently highly active with new episodes every 2 months. Average episode length is 17m.

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