Culture & Code

Culture & Code

Rei Inamoto/Tara Tan

Episodes 25
Avg. Duration 34m
Activity Dormant
Apple Rating 5.0 (4)
Since Oct 2024
Latest Episode Nov 2025

Publishing Details

Schedule
Weekly
Format
Episodic
Hosting
api.riverside.fm

Contact & Outreach

About This Podcast

Culture & Code is an exploration of where technology meets culture, and how they shape our future. Every week, Tara Tan, general partner of Strange Ventures, and Rei Inamoto, a creative entrepreneur and founding partner of I&CO, decode the patterns in tech, business, and culture—before they go mainstream.

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Recent Episodes

S2E12 Can America Continue Its Bull Run?

Nov 12, 2025 34m

In this episode of Culture and Code, Rei and Tara explore one of the most consequential questions facing the tech industry: whether America can maintain its technological dominance in an era of…

S2E11 The Battle for Your Browser

Nov 04, 2025 25m

In this episode of Culture and Code, Rei and Tara explore the resurgence of the browser wars as AI companies race to control the interface between users and the digital world. From OpenAI's Atlas to…

S2E10 The Matcha Craze: How It Started

Oct 28, 2025 25m

In this episode of Culture and Code, Rei and Tara explore the unexpected global rise of matcha through the lens of Cuzen Matcha, a San Francisco-based company bringing ceremonial Japanese tea to the…

S2E9 The Sora Experiment: Low & High Bars for Creativity

Oct 21, 2025 27m

Episode SummaryIn this episode of Culture and Code, hosts Rei Inamoto and Tara Tan dissect OpenAI's controversial launch of Sora, the AI video generation platform that became a viral sensation and a…

S2E8 Agentic Commerce and the Future of Shopping

Oct 14, 2025 28m

In this episode of Culture and Code, Rei and Tara explore the seismic shift happening in online commerce through OpenAI's latest announcements. They dissect how ChatGPT is evolving into an operating…

S2E7 Why Tech Brands Need Personality Again

Oct 08, 2025 22m

Episode SummaryIn this episode of Culture and Code, hosts Rei Inamoto and Tara Tan dissect the recent advertising campaigns from AI giants OpenAI and Anthropic, exploring what these vastly different…

S2E6 Love and Attachment in the Time of AI

Sep 30, 2025 27m

Episode SummaryIn this thought-provoking episode of Culture and Code, hosts Rei Inamoto and Tara Tan explore the rapidly expanding world of AI companionship—from adorable robotic creatures to virtual…

S2E5 Elevators, AI, and the Fear of Change

Sep 23, 2025 30m

Automatic elevators were invented in the 1890s. But it took almost 50 years before people would ride them without an operator. Rei and Tara dive into why humans resist new tech, why AI adoption is…

S2E4 Interface vs. Mind

Sep 16, 2025 26m

Rei and Tara explore how digital interfaces are fundamentally rewiring our brains, from teenagers who can't organize files to MIT research showing AI's impact on cognitive activity. Through parenting…

S2E3 Intelligence As The Next OS

Sep 09, 2025 35m

In this thought-provoking episode, Rei and Tara explore how artificial intelligence is fundamentally reshaping the operating system landscape. Sparked by Google's recent Pixel updates featuring Magic…

S2E2 What We Can Learn about Relatability from Kpop Demon Hunters and Labubu

Sep 02, 2025 25m

In this episode of Culture and Code, Rei and Tara discuss the recent popularity of fictional characters like K-Pop Demon Hunters and Labubu and what we can learn about relatability and escapism.They…

S2E1 Why Quality Might Win Over Hype in Tech

Aug 26, 2025 29m

In the inaugural episode of Culture & Code, hosts Rei Inamoto and Tara Tan dive deep into a fascinating contrast in the tech world: the billion-dollar data labeling company you've never heard of…

S1E12 It's a wrap!

Apr 03, 2025 37m

In the final episode of Season 1 of Hitmakers, Rei and Ana look back at the core themes that their discussions revolved around: how great products build great brands, why creativity is a mindset not…

S1E11 The State Of Play

Mar 20, 2025 45m

Demi Moore has a house for her doll collection. David Beckham relaxes by assembling Lego kits. Board games are the preferred Saturday night pastime. Selling toys to adults is a big business, and in…

S1E10 How to Brand Technology

Mar 06, 2025 42m

Some of the biggest global brands are tech companies (Apple, Google, Samsung, Nvidia), and in this episode, Rei and Ana explore the branding strategy behind technology. From myth-making to a seamless…

S1E9 The Society of Spectacle

Feb 20, 2025 33m

The culture of hype (streetwear, cronuts, Gone Girl, Hamilton...) got replaced by the society of spectacle (fashion shows, Olympics, SuperBowl, Barbieheimer). Everything is a spectacle if you lead…

S1E8 Post Meh-ification

Feb 06, 2025 46m

When algorithm flattens cultural markets, how to create against this backdrop? When everything is “meh,” winners are the surprising, the unexpected, and the different. The problem is, these things…

S1E7 Why Brands Need Creative Strategy

Jan 23, 2025 40m

Creativity is not just an ideas game. More than anything, it’s a matter of process, organization, and the problem-solving abilities of the “backend” office. McKinsey study found that companies that…

S1E6 Who and What Influences Culture?

Jan 09, 2025 44m

What is culture? Culture can mean a lot of different things, and in this episode we zero in on our working definitions, along with the brands, consumer behaviors, and trends that we can expect to see…

S1E5 Happy New Year

Dec 26, 2024 48m

In their last episode of 2024, Ana and Rei talk about predictions. Rather than predicting the future, companies should set themselves out for the future's inherent unpredictability. In this context,…

Frequently Asked Questions

How many episodes does Culture & Code have?

Culture & Code has published 25 episodes since October 2024, covering topics in Business, Technology.

Is Culture & Code still active?

Culture & Code is currently dormant with new episodes weekly. Average episode length is 34m.

How do I contact Culture & Code for sponsorship or guest appearances?

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