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About This Podcast
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
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Recent Episodes
The Organic Content Playbook Behind Tonic Health's 1.7M Followers: Sunna on Disrupting Supplements
D2C Diaries is proudly sponsored by Commercive.If you're a ecommerce business owner doing a minimum of 10+ orders per day and looking for a smarter and cost-effective way to source and fulfill from…
Creative Strategy for Meta Ads | How a Top Creative Strategist Actually Works in 2026
This podcast is proudly sponsored by SARAL. Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running…
Creative Forecasting Masterclass: How to Calculate Your Exact Creative Volume for Any Spend Target
D2C Diaries is proudly sponsored by Commercive.If you're a ecommerce business owner doing a minimum of 10+ orders per day and looking for a smarter and cost-effective way to source and fulfill from…
Claude Mastermind: Building a Creative Strategy System That Powers 6K Ads Per Month
This podcast is proudly sponsored by Incard.Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually…
S1E74 The AI Stack Behind £100M Annual Ad Spend in 2026
This podcast is proudly sponsored by SARAL. Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running…
S1E73 The 4 Growth Levers Every DTC Brand Needs To Audit
This podcast is proudly sponsored by Incard.Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually…
S1E72 Q1 2026 D2C Debrief: AI Animation, Attribution Updates, and the Creative Gap Brands Are Missing
We're back. After a month off, a new office, two London events, and somewhere between 1,500 and 2,000 ads launched... there's a lot to catch up on.In this episode, Olly and Loukas do a full Q1 2026…
S1E71 The Persona Mastermind: How Top 1% DTC Brands Drive Incremental Reach on Meta
🚨🚀 Your creative strategy was built for an algorithm that doesn't exist. In 4 weeks, we'll identify exactly where your creative is leaking money and hand you a roadmap on how to fix it using a…
S1E68 M&A Secrets for selling your DTC brand in 2026
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0slb_f0Most DTC founders have a number in their head. A valuation. An exit. A moment…
S1E67 How to Make AI UGC Ads in 2026: Sora 2, Claude and the Full Workflow
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0s7Jtp0AI UGC has come on leaps and bounds. In this episode Loukas breaks down the…
S1E66 Meta Insider Reveals How £100M+ Disruptor Brands Scale With Andromeda
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rNf_N0For this episode, we’re joined by a Meta Creative Strategist working directly…
S1E65 Meta Algorithm Update: How to Adjust Your Organic and Paid Media Strategy
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0rw0Jc0From the team behind Soar With Us and Hambi Media:…
The 2026 Meta Playbook: Creative Formats, Personas & Scaleable Structures
In this episode, we break down what’s actually driving Meta performance right now and why the brands scaling in 2026 aren’t chasing more creative, but building smarter systems around personas and…
S1E63 How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative Strategy
How we’re solving the biggest hiring bottleneck in DTC (and why Meta’s backing it). There’s a shortage of world-class creative strategists and it’s slowing down growth for agencies and brands…
S1E62 How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand
IM8 went from $0 to a $120M run rate in just 11 months and they’re targeting $300M by the end of 2026.In this episode of D2C Diaries, Olly sits down with Danny Yeung, CEO and co-founder of IM8…
S1E61 Dan Murray on the £25M Brain Health Brand Celebrities Swear By
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qMvq60What does it take to scale a wellness brand to £25M+ after your first startup…
S1E60 The Ecommerce Playbook for 2026: Strategy, Trends, and Lessons from 2025
If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0qBQFh0In this episode of D2C Diaries, Olly and Loukas break down the biggest lessons…
S1E59 SEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth audit here: https://eu1.hubs.ly/H0p-Mxb0SEO made £13.9M. ChatGPT made £175K. So why is everyone chasing AI?In this…
S1E58 The 2025 Growth Blueprint: How Soar With Us Rebuilt Culture, Operations & Forecasting to Scale
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pQjYt0In this episode of D2C Diaries, Olly and Loukas sit down with Matt Lewis,…
S1E56 The Future of Creative Strategy: How AI Is Transforming Performance Marketing in 2026
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your free audit here: https://eu1.hubs.ly/H0pzLCJ0Creative costs are climbing fast.Meta’s changed how ads learn.And AI is…
Frequently Asked Questions
D2C Diaries has published 76 episodes since July 2024, covering topics in Business, Marketing.
D2C Diaries is currently highly active with new episodes weekly. Average episode length is 57m.
Sign up on Grep.FM to access contact details for D2C Diaries, including email and social media links.
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