Damn Good Interior Designer
Cheryl Kees Clendenon and Liz Lapan
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S3E74 Season 3 Ep 74: DESIGNER DRAMA - Why some designers are marketing themselves into lower fees
Visibility matters, but posting yourself in your bath robe is not the same thing as building authority and for designers this can backfire fast.Because design is not an impulse buy. Clients are not…
S3E73 Season 3 Ep 73: When big risks, make for bigger rewards
Cabinetry may be one of the biggest money opportunities hiding in plain sight for interior designers, but it is not for the faint of heart.In this episode, Cheryl sits down with Brooke Eversoll of…
S3E72 Season 3 Ep 72: DESIGNER DRAMA - You cannot legislate good behavior
Our Asked and Answered segments have done so well we also noticed a common theme scrolling through social media that needed its own segment - introducing 'Designer Drama: Is it the client or is it…
S3E71 Season 3 Ep 71: Judgement is the new currency
AI can generate ideas in seconds. That’s not the threat.In this episode, Cheryl gets straight to it—designers are no longer being hired for ideas but for their judgment. This means knowing what…
S3E71 TOP EPISODE OF SEASON 3! Why Selling Yourself Short in K&B Cost You Big
Listen to our TOP episode of Season 3! Kitchen and bath design must be treated — and priced — as the high-level specialty it is. These are not "just another room" — instead, they are some of the most…
S3E70 Season 3 Ep 70: ASKED & ANSWERED - What Do I Do When Construction Bids Blow My Client’s Budget?
When construction bids come back higher than expected, it can stop a project in its tracks and shake a client’s confidence fast. Cheryl and Liz discuss exactly how to handle that moment without…
S3E69 Season 3 Ep 69: ASKED & ANSWERED - Why your pricing sounds expensive (even when it's not)
Designers think their pricing problem is the number, but the real issue is how that number is positioned. In this episode, Cheryl breaks down why client pushback isn’t about being too expensive but…
S3E68 Season 3 Ep 68: How Education is the New Advantage with Special Guest Veronika Miller
Industry events are not vacations, designers can utilize these trips to create relationships with vendors. In this episode, Cheryl speaks LIVE from KBIS and sits down with special guest, Veronika…
S3E67 Season 3 Ep 67: Are You Asking? Negotiating with Vendors
If you sell product, you should be asking.In this episode, Cheryl and Liz discuss how to build vendor relationships that actually improve your margin with better pricing, extra percentages, showroom…
S3E66 Season 3 Ep 66: When Good People are in the Wrong Roles
Hiring is one of the most expensive lessons a design firm will ever lear and it’s rarely because the person was “bad.” In this episode, Cheryl and Liz unpack the real reason team hires go sideways:…
S3E65 Season 3 Ep 65: ASKED & ANSWERED - What am I missing that keeps window treatments from feeling seamless?
Window treatments are often treated as a finishing touch, but that mindset is what keeps them from being profitable. In this Asked & Answered episode, Liz is going solo this week and walks you…
S3E64 Season 3 Ep 64: Refining Your Design IQ with Your Furniture Design
Refining your design IQ with furniture means understanding how details like orientation, cushion construction, and intended use impact the final outcome. Cheryl and Liz break down the real-world…
S3E63 Season 3 Ep 63: The space you create is the business you build
Your workspace is not neutral. It either supports your growth or quietly works against it. In this episode, Cheryl and Liz talk about the emotional, creative, and business implications of where…
S3E62 Season 3 Ep 62: You are already doing the work, why aren't you selling it?
Clients don’t know what they need until you show them—and when you don’t engage that conversation, you leave both value and profit behind. Designers often miss additional profit opportunities inside…
S3E61 Season 3 Ep 61: Why waiting for the contractor to lead can be a mistake
Most project problems don’t start on the job site. They start much earlier, when assumptions are made, roles aren’t defined, and everyone thinks someone else is handling it. In this episode, Cheryl…
S3E60 Season 3 Ep 60: Your Team cannot read your mind. Do something about it.
It is always a treat when you hire people you genuinely like until you realize you now have to train them while juggling active projects, client demands, and the never-ending to-do list already…
S3E59 Season 3 Ep 59: If you confuse them, you lose them. Period.
The confusion you accidentally create long before the proposal ever hits your clients inbox is the real reason clients hesitate. Your price is not the problem. You can unintentionally create…
S3E58 Season 3 Ep 58: ASKED & ANSWERED - I'm scared to tell potential clients we aren't taking new projects right now. What do I do?
Every designer has run into this situation before—the panic of too many projects, too little time, and clients who “need it done now.” Your timelines aren’t the enemy; but poor planning is. When you…
S3E57 Season 3 Ep 57: Should we, just because we can?
Just because you can take on another project doesn’t mean you should. In this episode, Cheryl and Liz unpack what it really takes to manage your firm’s capacity—not just your time, but your energy,…
S3E56 Season 3 Ep 56: ASKED AND ANSWERED - My client is finding everything going wrong & I can’t get ahead of it, help me before I fire her!
One of the the biggest challenges designers face with managing client expectations is how to stop overpromising and start being intentional with your process. After a recent coaching call with one of…
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Damn Good Interior Designer has published 79 episodes since September 2023, covering topics in Arts, Business.
Damn Good Interior Designer is currently highly active with new episodes every 2 weeks. Average episode length is 38m.
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