Darn Good Distributors
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Recent Episodes
How to Build a Digital Roadmap That Leadership Will Actually Fund (with Sam Schwartz from Jensen Precast) | Ep. 40
Most distributors don't have a digital roadmap. They have a list of projects someone wants to do, a budget fight waiting to happen, and a general sense that they're behind. Kyler Nixon sits down with…
From 1% To 15% AI Traffic In Three Months (with Bob Goodliffe from Cyberweld) | Ep. 39
Cyberweld has been in business since 1938, online since 2000, and is watching AI-referred traffic climb from 1% in February to 15% this month, with 25% expected by summer. Kyler Nixon sits down with…
You Can't Market a Product You Don't Know (with Rich Ward from AcroMat) | Ep. 38
Most marketers in distribution and manufacturing can write a polished paragraph about a product they barely understand. Rich Ward, Director of Marketing at AcroMat, decided early in his career that…
They Spent $18,000 on a Mailer and Got $39,000 Back (with Mark Ryan from Plush in a Rush) | Ep. 37
Most distributors spend a lot of time talking about retention. This episode goes the other direction. Kyler Nixon and Mark Ryan break down a direct mail acquisition campaign that Plush in a Rush ran…
What Are You the Best in the World At? (with Shane Hollenbaugh from ARCH Cutting Tools) | Ep. 36
When a company grows by acquisition, the obvious risk is fragmentation. Fifteen cutting tool plants, each built by an entrepreneur who spent decades doing things their own way, don't automatically…
Why 10,000 Products Doesn't Mean You Start with Products (with Amanda Clark from Barron Equipment) | Ep. 35
Most distributors know they need better SEO. Very few have actually built a process around it. This episode goes deep on what it really takes: the wrong moves that cost money, the weighted analysis…
The Loyalty Program That's Been Running for 11 Years, And Nobody's Copying It (with Nick Haertel from SupplyHouse.com) | Ep. 34
Most B2B distributors hear "loyalty program" and think DTC. SupplyHouse.com built one anyway — and it's been running for over a decade. Kyler Nixon sits down with Nick Haertel, Director of Growth…
Do What You Say You're Gonna Do (with Jeff Buster from Buster's Industrial Supply) | Ep. 33
Most sales playbooks tell you to follow the script, hit the cadence, and move to the next number. Jeff Buster did it that way for a while, too - until he stopped, started just being himself, and…
Small Company, Big Technology: How To Out-Service The Giants (with Lynn Martin from Pineapple Hospitality) | Ep. 32
How do you stand out as a small distributor in a category dominated by massive conglomerates with sales teams bigger than your entire company? For Pineapple Hospitality, the answer isn't…
Burning The HR Playbook To Build A Better B2B Team (with Brian Shoberg from Zirc Dental Products) | Ep. 31
Hiring marketing talent in the unsexy world of B2B manufacturing and distribution is notoriously difficult. How do you find people who actually care about selling industrial or dental products?Kyler…
Bringing A Retail Pace To The B2B Space (with Andy Hall from US Foods) | Ep. 30
What happens when you bring a fast-paced retail playbook into a legacy B2B distribution environment? Kyler Nixon sits down with Andy Hall to find out.ㅤAfter spending 12 years building digital…
Why We Traded Traditional Ads For Streaming Networks (with Jasmine Widmer from Industrial Supply) | Ep. 29
Marketing in the distribution world often feels like a constant battle for budget, attention, and sales team buy-in. How do you bridge the gap between building brand awareness and hitting targeted…
How Legacy Companies Can Avoid Timing Out and Stay Relevant (with Mordy Kurtz from The Boxery) | Ep. 28
Distribution companies often rely on legacy relationships and a 20-year-old logo to drive sales. But what happens when the digital age brings fierce competition right to your doorstep? Host Kyler…
Why Customers Care More About Speed Than Price (with Kristin Livesay from Component Supply) | Ep. 27
Most distributors view a fifty-dollar online order as a transaction. Kristin Livesay views it as a handshake. As the Vice President of Sales and Marketing at Component Supply, Kristin uses a…
The Reality of Product Data: It Is a Major Time Suck (with Denise M. Foley from ULE Group) | Ep. 26
Most distributors treat their e-commerce site as a simple portal for existing customers to reorder. Denise M. Foley sees it differently: your website should be your best salesperson for acquiring new…
33 Years in Packaging: What a $12 Billion Giant Still Can't Do (with Don Esbjornson from Packaging HERO) | Ep. 25
Don Esbjornson started in 1993 with no customers, no suppliers, and a partner's shell company that had been sitting dormant since 1984. Thirty-three years later, Packaging HERO has four distribution…
Is SEO Dead? The Shift To Answer Engine Optimization (with Wendy Sponaugle from SupplyOne, Inc.) | Ep. 24
Search engines are changing. The days of simply stuffing keywords and chasing domain authority are fading. Now, the focus is on Answer Engine Optimization (AEO). The goal isn't just to get a click:…
The Call That Saved Us From Bankruptcy (with Craig Penland from Eurolink Fastener Supply Service) | Ep. 23
Most business leaders try to keep their personal beliefs separate from their professional lives. Kyler Nixon sits down with Craig Penland to discuss what happens when you do the exact opposite. Craig…
The 15-15-15 Plan: Scaling to $15 Million Revenue with 15 Employees (with Andrew Johnson) | Ep. 22
Most family business transitions happen quietly behind closed doors. For Andrew Johnson, the handoff included a meeting he now calls "The Apocalypse." Before he became the CEO of ShelfAware, Andrew…
Reducing Friction: Why B2B Buyers Don't Want Flashy Features (with Tari Elkin) | Ep. 21
Distributors often look to direct-to-consumer giants for website inspiration, but B2B buyers have fundamentally different needs. They are not shopping for entertainment: they are doing a job. Kyler…
Frequently Asked Questions
Darn Good Distributors has published 41 episodes since August 2025, covering topics in Business, Education.
Darn Good Distributors is currently highly active with new episodes weekly. Average episode length is 28m.
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