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23. What to consider when planning a MarTech renewal
In this episode, we talk with two of our Avaus colleagues, Claes Kaarni (Country Manager, Finland) and Gustav Malmqvist (Director of Technology), about why so many organizations are rethinking their…
22. You're not alone: Why every marketer feels one step behind and how to fix it - Robin Lejonhuvud
In this episode, we talk with Robin Lejonhuvud, independent advisor specializing in growth, marketing and commercial transformations, about navigating the chaos of marketing in 2026. Drawing from her…
21. How many marketing organizations are already using AI agents today? - with Frans Riemersma
In this episode, we talk with Frans Riemersma, founder of MartechTribe and co-author of the "MarTech for 2026" report about cutting through the AI hype. He reveals what's actually happening in…
20. Commercial Excellence best practices in a global industrial B2B setting - Learnings from Jerker Olofsson
In this episode, we talk with Jerker Olofsson, VP Commercial Excellence at Alleima, about how systematic sales excellence can deliver 30-40% increases in order intake per salesperson. Drawing from 26…
19. Lessons from the MarTech renewal journey at Finland’s largest financial institution - Nina Rancken, OP Pohjola
In this episode of Data Driven Voices, host Emma Storbacka is joined by Nina Rancken, Customer Engagement Lead at OP Pohjola. They dive deep into OP's pioneering, AI-based MarTech journey – a…
18. What Nordic brands should learn from Temu and Shein's data strategies - Anette Tannerfeldt (Swedma) & Jari Perko (ASML)
In this episode of Data Driven Voice, host Emma Storbacka sits down with Anette Tannerfeldt, CEO at Swedma and Jari Perko, CEO at ASML to unpack profiling, privacy, and performance in modern…
17. From sleepless nights to AI success: What leaders need to know
In this episode of Data Driven Voices, host Emma Storbacka sits down with our Head of AI at Avaus, Eric Hörberg, to explore how organizations can leverage AI for meaningful business impact, while…
Avaus Guide: MarTech & Customer Data in the Age of AI (AI summary)
This episode of Data-Driven Voices is a little bit different. It's an AI-generated audio version of our MarTech and Customer Data Guide, created with NotebookLM. The guide brings together extensive…
16. Catching up with Sweden in productivity with Karoliina Partanen from AI Finland
In this episode of Data Driven Voices, host Emma Storbacka sits down with Karoliina Partanen, Director of AI Finland, to explore how the country’s leading AI network is helping companies go beyond…
15. Minimize disruption, maximize adoption with Neil Dickson at Scania
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Neil Dickson, Head of Digital Strategy and Capabilities at Scania, to talk about what it takes to lead large-scale change in…
14. How to build a customer-centric tech stack with Petteri Heinonen at Saka
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Petteri Heinonen, Chief Technology and Data Officer at Saka, to explore what it really takes to drive a company-wide digital…
13. From Email to Omnichannel with Emma Spjut at Dustin
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Emma Spjut, Head of CRM & Marketing Automation at Dustin, for our very first Swedish-language episode. Together, they…
12. Building a future-proofed MarTech stack with Samuli Tahvanainen at Sanoma
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Samuli Tahvanainen, Head of Marketing Technology at Sanoma, to talk about the ever-evolving MarTech landscape and the shift…
11. 10 reasons why your warehouse should be your CDP with Adam Greco
In this episode of Data Driven Voices, host Emma Storbacka sits down with Adam Greco, a digital analytics veteran now at Hightouch, to explore the evolution of Customer Data Platforms (CDPs) in the…
S2E10 10. Start with the business problem - then add tech! With Phil Gamache
In this episode of Data Driven Voices, host Emma Storbacka sits down with Phil Gamache, MarTech expert and co-host of Humans of MarTech, to explore the evolving MarTech landscape, from AI-driven…
S2E9 9. Are we in a MarTech crisis? With Scott Brinker
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Scott Brinker, the godfather of MarTech and VP of Platform Ecosystem at HubSpot, to discuss the realities of MarTech, data,…
S2E2 8. From MarTech investments to MarTech value with Oscar Jäderberg
Many companies have invested in MarTech, but few are truly getting value from it. In this episode of Data Driven Voices, Emma Storbacka is joined by Oscar Jäderberg, Solution Architect and Head of…
S2E1 7. Using first-party data in marketing with Jens Hård
In this episode of Data Driven Voices, Emma Storbacka is joined by digital marketing expert Jens Hård to break down one of the hottest topics in the industry: First-party data.With privacy…
6. From Insights to Action
The last episode of the summer season of Data Driven Voices out now!Join CEO Emma Storbacka and Strategy Director Ilona Vigren as they explore the world of becoming data-driven. Gain valuable…
5. Unleashing the Power of Data
Join us as we dive deeper into the world of data-algo-action with our CEO, Emma Storbacka, and Strategy Director, Ilona Vigren. Discover how this approach can drive tangible business results…
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Data Driven Voices - A Podcast by Avaus has published 24 episodes since November 2022, covering topics in Business, Marketing.
Data Driven Voices - A Podcast by Avaus is currently highly active with new episodes monthly. Average episode length is 39m.
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