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About This Podcast
Dealer Tech Talk explores how technology is transforming car and motorhome dealerships. Each episode breaks down tools, systems, and strategies that help dealerships become more efficient, profitable, and customer-focused.
Our audience includes:
- Independent / Franchised car & motorhome dealers
- Dealer group managers
- Industry professionals looking to learn about dealership technology
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Recent Episodes
AI Chatbots in Dealerships: What’s Actually Working in 2026?
Most dealership chatbots failed for one simple reason:They were built to capture leads — not help customers.In this episode of Dealer Tech Talk, Simon Verona revisits AI chatbot technology and…
Why Most Dealers Don’t Really Know Their Numbers| Episode 14
In this episode of Dealer Tech Talk, Simon Verona is joined by Neil Smith from Motorvait to explore one of the biggest challenges facing modern dealerships: understanding the numbers that actually…
Dealer Control vs Marketplaces: Who Really Owns the Customer? | Episode 13
Dealers invest heavily to bring customers into their ecosystem.But too often, that journey gets broken.In this episode of Dealer Tech Talk, Simon Verona is joined by Gary Monaghan, Founder & CEO…
Payment Technology in Dealerships: Hidden Costs & Missed Opportunities| Episode 12
Every dealership takes payments.But very few dealerships ever stop to look at how those payments actually flow through the business — and the friction that process creates.In this episode of Dealer…
CRM vs DMS: The Difference Every Dealership Should Understand | Episode 11
Many dealerships run both a CRM and a Dealer Management System (DMS).But surprisingly, many dealers are still unclear about what each system actually does.In this episode of Dealer Tech Talk, Simon…
Voice AI in Dealerships: Hype or Real ROI? | Episode 10
Voice AI used to feel experimental.Clunky. Robotic. Not quite ready for real customers.That’s changed.In this episode of Dealer Tech Talk, Simon Verona explores how voice AI has crossed a threshold —…
Is a New DMS Worth It? Understanding the Real ROI for Dealerships | Episode 8
Is investing in a new DMS really worth it — or is it just another cost dealerships are forced to accept?In this solo episode of Dealer Tech Talk, Simon Verona tackles one of the most common (and…
The Future of Dealership AI | AI Agents, Sales & Lead Nurturing with Gerard Thatcher | Episode 7.5
AI is everywhere in automotive — but what does it mean for dealerships today, and where is it really heading?In this episode of Dealer Tech Talk, host Simon Verona sits down with Gerard Thatcher,…
Do Dealerships Need an App? | Episode 7
Do dealerships really need their own app — or is a website enough?In this episode of Dealer Tech Talk, host Simon Verona explores how dealer apps are becoming one of the most powerful tools for…
The Truth About Dealer Software — From a Founder - an Interview with Conor Moran | Episode 6
What does it really take to build dealer software that works in the real world?In this episode of Dealer Tech Talk, host Simon Verona sits down with Conor Moran, founder of Eskimo Software, to talk…
Episode 5 : 7 Mistakes Dealers Make with their DMS and how to avoid them
In this episode of Dealer Tech Talk, Simon walks through the 7 most common problems dealerships face with their DMS systems, and how to avoid them.From hidden costs and compliance gaps to poor…
Episode 4 : AI Agents in Dealerships: The Future of Automotive Efficiency
In Episode 4 of Dealer Tech Talk, Simon Verona dives deep into one of the most transformative topics in the motor trade today: AI Agents — what they are, how they work, and why dealerships need to…
Bonus Episode 3.5: How to make AI work for you! An interview with Perry Farrell
What you’ll discover in this episode:How AI agents like Johnny5 handle repetitive tasks and improve first-time responses.The importance of knowledge management for effective AI.AI in help desk…
S1E3 From Stress to Success: Coaching for Automotive Leaders with Tim Hargraves | Episode 3
Running a dealership can be rewarding — but it can also be stressful, overwhelming, and at times, isolating. In this episode of Dealer Tech Talk, Simon Verona is joined by Tim Hargraves, executive…
S1E3 Special Episode : How to wean your Dealership off the Autotrader Drug
Auto Trader’s new Deal Builder feature has triggered one of the strongest reactions the motor trade has seen in years. Many dealers are questioning its impact on leads, data, finance, and overall…
How much should a Dealer Management System cost in 2025? | Episode 2
In this episode, Simon Verona breaks down typical price ranges, what drives costs up or down, and the hidden fees to watch out for. Plus, discover why forward-thinking dealers view their DMS not as a…
S1E1 Dealer Tech Talk chats Cyber Security | Episode 1
Episode 1 .... the beginning!Cybersecurity isn’t just for big corporates — dealerships are at risk too.In this inaugural episode of Dealer Tech Talk, Simon Verona explores the biggest threats (from…
Frequently Asked Questions
Dealer Tech Talk has published 17 episodes since October 2025, covering topics in Technology.
Dealer Tech Talk is currently active with new episodes every 2 weeks. Average episode length is 22m.
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