Decoding AI for Marketing
Greg Stuart, Rex Briggs
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Is Share of Prompt the New Share of Voice?
Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which…
AI is a Marketing Channel. Build Strategy Accordingly.
Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to answer engines like…
AI is Rewriting Discovery. Are You Ready?
Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and beyond - and a small sample…
Agentic AI Is Reinventing Marketing Personalization
Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, design interactions that help…
Pushing the Boundaries of Creativity with AI
Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how…
GEO, Productivity, and the Rapid Pace of Marketing Tool Change
Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his…
Your AI Strategy Is Only as Good as Your Data Layer
Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your…
Why Rule-Based Marketing Is Breaking
Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms,…
The Next Evolution of AI, Search, and Advertising
Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick,…
AI Hype Vs. Reality at CES 2026
Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how…
The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)
Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when…
SEO Has Been Upended. Here’s What the Future Could Look Like
Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers,…
Scaling Up Your Agentic AI Marketing Team
Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI agents, without…
The Growth of Commerce Media (and What AI’s Got to Do With It)
Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more…
Adobe AI and Keeping Your Brand Safe
Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many…
Have You Automated Enough?
Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intelligence into the systems teams…
Entering the Age of Supermarketers
Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized…
How AI Aids Your Go-To-Market Strategy
Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in creating standardized…
The Challenges of AI Marketing in Heavily-Regulated Industries
Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition,…
Marketing Will Be Upended Sooner Than You Think
Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he…
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Decoding AI for Marketing has published 57 episodes since November 2023, covering topics in Business, Marketing.
Decoding AI for Marketing is currently active with new episodes every 2 weeks. Average episode length is 39m.
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