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About This Podcast
Welcome to "Decoding Commerce," where we dive into the heart of building brands in Europe.
Join us as we unravel the success stories behind today's most innovative businesses through exclusive interviews with founders and in-depth technology deep dives. Focusing on Shopify and Odoo, we explore the strategies and solutions driving the future of e-commerce and retail. Whether you're a budding entrepreneur, a tech enthusiast, or just curious about the commerce landscape, "Decoding Commerce" offers insights and inspiration to fuel your journey.
Tune in and discover what it takes to thrive in the dynamic world of European commerce.
➡️ Our website: deardigital.com
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Recent Episodes
S1E60 #60 Talk with CurveCatch│Building a personalised e-commerce experience at scale
In this live episode, recorded at our collab event with Fashion Fever, our usual host John sits down with Kimia (CurveCatch) and get interviewed by Lien from Fashion Fever. Together, they explore…
S1E59 #59 Deep dive with Vincent Buyssens│Beyond AI and chatbots: Designing for the Latent Space
In this episode, Sam, Michiel, and creative technologist Voidwalker, aka Vince Buyssens explore what comes after chatbots: truly generative UIs. They unpack how AI shifts us from commanding tools to…
S1E58 #58 Deep dive with Sam & Chris | Shopify or Odoo? Choosing the right stack for growth
In this episode, Sam and Chris, both Solution Architects at Dear Digital, tackle a question many growing businesses face: 'Should I choose Shopify, Odoo, or maybe both?' They compare the two…
S1E57 #57 Deep dive with Sam & Christ-Offert⏐ Why your Odoo Database is so slow and how to fix it
In this episode, Sam sits down with Chris, Solution Architect at dear digital, to unravel one of the most common questions Odoo users face: “Why is my system running so slow?”Together, they explore…
S1E56 #56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce
In this episode, our own Sam and Michiel recap their experience at the Shopify Edition Dev conference in Toronto. They highlight Shopify's significant investment in platform flexibility, introducing…
S1E55 #55 Talk with Clio | Mastering B2B relationships in fashion retail
In this episode of Decoding Commerce, we sit down with Pascale Staelens from Clio, a fashion veteran with almost 30 years in the industry. Pascale offers insights into the evolution of fashion…
S1E54 #54 Talk with AO76 | Beyond trends: how to run a sustainable Belgian fashion brand
In this episode featuring Gaspard Poelman from AO76 American Outfitters, Lien & John delve into the history and evolution of a family-founded Belgian fashion brand. Discover how Gaspard, the…
S1E53 #53 Deep Dive with Dimitri Devroe | Marketing strategies for D2C commerce businesses
In this podcast episode, we interview Dimitri Devroe, who is specialized in helping direct-to-consumer commerce brands scale with paid advertising and retention strategies. Together, they explore the…
#52 Deep Dive with Firmhouse | Recurring online commerce
In this episode, we take a deep dive with Bob Jansen, co-founder of Firmhouse, a long-standing and valued partner of ours. Firmhouse helps businesses launch and grow subscription-based models with…
#51 Talk with Loop Earplugs | From Belgian start-up to multi-million-dollar brand - Live session
This episode is the recording of the final European Commerce Summit 2024 session: A conversation between Dimitri O, founder of Loop Earplugs and John-Morgan Galeyn, founder of dear digital. Together…
#50 Deep Dive with Benjamin Lang | The future of Shopify: Focus on commerce, B2B, enterprises and AI
In our latest podcast episode with Benjamin Lang, we dove deep into the world of Shopify and the impact of AI on commerce. We explored the importance of balancing technological complexity with human…
#49 Talk with Marie-Stella-Maris | Making eco-conscious waves in the lifestyle industry
In our episode with Micha Medendorp, we discover the mission-driven journey of Marie-Stella-Maris, a company committed to providing clean drinking water and sustainability. From innovative product…
#48 Talk with Mud Jeans | A denim revolution: Innovating fashion sustainability
Join us in this enlightening episode as we dive into the world of sustainable fashion with Bert van Son, the visionary founder of Mud Jeans. From discussing the challenges of sustainability to the…
#47 Talk with Dopper | Saving the planet, making millions
In today's episode we're shedding light on the journey of Dopper—the revolutionary bottle company on a mission to promote tap water and combat single-use plastic. We discover the tenacious spirit of…
S2E46 #46 Deep Dive with RUMvision | How to monitor website performance that matters
In this Deep Dive Sam sits down with Roderik Derksen, CMO / Founder of RUMvision. Rumvision lets you stay on top of your Core Web Vitals and continually optimize for your real users with their RUM…
S2E45 #45 Talk with Mutiny and Chalhoub | Fashion Meets Blockchain: Transformative Technology in Retail
Today we have an incredibly insightful episode for you. We're diving into the fascinating intersection of fashion, gaming, and cutting-edge technology. Joining us are two exciting, colourful people.…
#44 Talk with Wakuli | How to get responsible entrepreneurship right.
In this episode John sits down with Lukas Grosfeld, co-founder of Wakuli coffee. They talk about the links between existentialist philosophy, how responsible entrepreneurship can positively transform…
#43 Talk with Wildride | The wild ride of a perfect product market fit
In this episode John sits down with Joost Hultink.Joost is the proud owner of Wildride and a passionate entrepreneur. He's known for introducing the fashionable Toddler Swing carrier, revolutionising…
S2E42 #42 Deep Dive with Gadget | Refocussing on programming that matters
In this episode Sam sits down with Mohammad (Mo) HashemiCEO and Co-Founder of Gadget.Gadget is a full-stack, serverless JavaScript platform for web app developers who want to build faster and…
S2E41 #41 Deep Dive with Bol.com | How to tackle different consumer cultures
In this episode John sits down with Jonathan Gillyns, currently Director Merchants, PMO & Partnerships at Sodexo Benefits and Rewards Services. Previously launched bol.com in Belgium.In this…
Frequently Asked Questions
Decoding Commerce has published 60 episodes since May 2021, covering topics in Business, Entrepreneurship.
Decoding Commerce is currently declining with new episodes monthly. Average episode length is 55m.
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