Destination Marketing Podcast
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Recent Episodes
440: A Special Episode of Destination Discourse: Live from DI MarCom 2026
In this special live episode of Destination Discourse, recorded on stage at the Destinations International Marketing and Communications Summit in Cleveland, Ohio, Adam Stoker and Stuart Butler tackle…
439: Why DMOs Must Stop Capturing Demand and Start Creating It with Megan Buchbinder
Megan Buchbinder, Director of Marketing at Wilmington and Beaches CVB, joins Adam to challenge how DMOs measure value, why Google Ads may be doing more harm than good, and how she redesigned her…
438: How to Build a Video Strategy That Actually Tells Your Destination's Story with Jesse Salazar
Jesse Salazar, Video Production Manager at Visit Lodi, joins Adam to talk about why storytelling instinct matters more than gear, the case for in-house video production, and Visit Lodi's new partner…
437: The PR Strategy Keeping Las Vegas on Top with Molly Castano
Adam Stoker sits down with Molly Castano, VP of Public Relations and Communications at the Las Vegas Convention and Visitors Authority, for a candid conversation about what it takes to keep 150,000…
436: Why Your Podcast Is No Longer Just a Podcast with Matt Henson
The rules of owned content just flipped — short-form clips aren't driving traffic to your show anymore, they ARE the show. In this episode, Adam Stoker is joined by Brand Revolt's video and content…
435: AI Strategy and Meal Madness with Aaron Jumper
In episode 435, host Adam Stoker explores the critical intersection of AI strategy and creative community activation with Aaron Jumper from Visit Cumberland Valley. The conversation begins with a…
434: What’s Broken About RFPs—and How DMOs Can Build Better Partnerships with Caleb Sullivan
Adam Stoker and Caleb Sullivan tackle how AI is disrupting destination marketing—especially the value of vendor partnerships. They explore why traditional models (like media commissions and rigid…
433: How to Turn Your Destination's History Into a Tourism Driver with Jake Wynn and Heidi Schlag
Heritage tourism is one of the most powerful, and most underutilized, tools in a destination marketer's toolkit. Adam Stoker sits down with Jake Wynn, Senior Marketing and Communications Manager at…
432: What to expect with this new generation of the DMP
Welcome to a new era of the show: DMP 2.0. In this solo episode, I’m breaking down our shift to a more interactive format for Q2 2026 and diving into why the traditional, front-loaded marketing…
431: Niches, Risk, and Rewriting the DMO Playbook, A Special Episode featuring Give Me Some Good News
Adam Stoker joins the Give Me Some Good News podcast for a candid conversation about imposter syndrome, the death of "me-too" destination marketing, and why the future belongs to DMOs willing to…
430: Why Your Podcast Might Be More Important Than Your Website with Robb Wells
In this episode, Robb Wells explains why Visit Beaufort shifted its focus from a traditional website to a video-first podcast strategy. He shares how "challenger" destinations can outmaneuver larger…
429: How Utah Valley Built a Social Media Powerhouse with Bethany Bee
Digital content specialist Bethany Bee from Explore Utah Valley joins Adam to share how a modern DMO can thrive on social media without a huge team or high‑end production. Bethany walks through her…
428: Behind the Scenes of the Destination Marketing Podcast with Leena Atout
In this episode of the Destination Marketing Podcast, host Adam Stoker steps behind the scenes to interview the show's own producer, Leena Atout. Leena shares her journey from being a journalism…
427: How San Juan County Navigates Controversy with Allison Yamamoto Sparks
In this episode, host Adam Stoker sits down with Allison Yamamoto Sparks, the Director of San Juan County Tourism, to discuss the complexities of managing a destination the size of New Jersey with…
426: Bonus Episode - NAFDMA Presentation
In this special episode of the Destination Marketing Podcast, Adam Stoker shares a keynote from the NAFDMA Agritourism Convention focused on the growing role agritourism plays in the visitor economy.…
425: Destination Discourse, Live at SC GovCon — A Special Episode
This live episode of the Destination Marketing Podcast features a special crossover session with Destination Discourse, recorded in front of a live audience at the South Carolina Governor’s…
424: Navigating the New Normal of Tourism with Rafat Ali
In this episode, Adam Stoker sits down with Rafat Ali, CEO and Founder of Skift, for a high-level reality check on the state of travel. If you’ve been waiting for the world to "get back to normal,"…
423: How AI Transformed Colby‘s Career with Colby Remund
In this episode, Adam Stoker and his business partner Colby Remund discuss the evolution of Tourism IQ into the industry’s ultimate resource for career progression. Colby shares how he leveraged AI…
422: The World Cup Strategy Most Destinations Are Missing with Nick Shekeryk and Richard Porter
In this episode, Adam is joined by Nick Shekeryk and Richard Porter from Discover Snohomish County. With the 2026 FIFA World Cup looming, Snohomish County is in a unique position. Located directly…
421: Letting Visitors Tell the Destination’s Story with Gavin McKenna
Adam Stoker goes international with Gavin McKenna, Head of Marketing & Digital Communications at Visit Belfast. Gavin shares his path from agency life to leading Belfast’s destination marketing,…
Frequently Asked Questions
Destination Marketing Podcast has published 440 episodes since May 2019, covering topics in Business, Marketing.
Destination Marketing Podcast is currently highly active with new episodes weekly. Average episode length is 37m.
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