Digital Marketing for Contractors
FatCat Strategies
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About This Podcast
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
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Recent Episodes
S4E2 Why Your Google Business Profile Isn’t Generating Calls
Send us Fan MailYour Google Business Profile is probably the highest ROI digital channel you have, and it is free, so why isn't it generating calls? In this episode, Meredith and Caitlyn break down…
S4E1 Agency Horror Stories
Send us Fan MailSeason 4 kicks off with the episode we've been wanting to do for a long time. Meredith and Caitlyn walk through four real horror stories from contractors who came to FatCat after…
How AI Search Is Changing the Way Homeowners Find Contractors: A Yelp Conversation
Send us Fan MailThe way homeowners find contractors has changed more in the last 18 months than it did in the previous decade. Search has become recommendations. Websites have become trusted…
S3E23 What Contractors Should Automate First (And What Should Stay Human)
Send us Fan MailIn this episode, Caitlyn and Meredith wrap up a stretch of AI-focused conversations with a practical question every contractor needs to answer: what should you actually automate, and…
S3E22 AI in Sales Follow-Up: Turning More Leads Into Booked Appointments
Send us Fan MailMost contractors are sitting on leads that should have closed but didn't, and the reason is almost always the same: follow-up. In this episode, Caitlyn and Meredith break down how AI…
S3E21 Practical AI for Contractors: 10 Ways to Save Hours Every Week
Send us Fan MailNo theory, no hype, just 10 specific ways home improvement and remodeling contractors can start saving hours every week, starting today. Whether you've never touched an AI tool or you…
S3E20 Reviews, Reputation & Referrals at Scale
Send us Fan MailYour reputation is your marketing. In home improvement, where trust is everything and a single project can cost tens of thousands of dollars, reviews and referrals are probably the…
S3E19 Paid Ads 2026: What Still Works
Send us Fan MailIn this episode, Caitlyn and Meredith break down the current state of paid advertising for home improvement contractors and separate myth from reality.They cover four key…
S3E18 AI for Contractors: Real Use Cases (Not Hype)
Send us Fan MailAI is everywhere right now — and for contractors, it can feel overwhelming.In this episode of Digital Marketing for Contractors, Caitlyn Noble and Meredith Medlin cut through the…
Turning Happy Customers Into Your Best Sales Team with Get The Referral
Send us Fan MailReferrals are every contractor’s most valuable — and most underutilized — lead source. In this episode, we sit down with Jamey Vumback, founder of Get The Referral, to break down how…
S3E17 The Follow-Up Gap – Where Contractors Lose Money
Send us Fan MailIn this episode of Digital Marketing for Contractors, Caitlyn Noble and Meredith Medlin dive into one of the biggest hidden profit killers for home improvement businesses: the…
S3E16 Local SEO Isn’t Dead, But It’s Different
Send us Fan MailLocal SEO isn’t disappearing — but it is evolving faster than many contractors realize. In this episode, Caitlyn Noble and Meredith Medlin break down how artificial intelligence,…
S3E15 Why Most Contractor Websites Don’t Convert (FastSite Webinar Replay)
Send us Fan MailIn this special episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin share a replay of their recent FastSite webinar, where they break down a problem…
S3E14 Winter '25-'26 Home Improvement & Digital Marketing News
Send us Fan MailIn this Winter 2025–2026 Industry & Digital Marketing News Roundup, Caitlyn and Meredith break down the biggest trends impacting home improvement contractors heading into…
S3E13 Scaling Past the Owner Bottleneck
Send us Fan MailIn this episode of Digital Marketing for Contractors, Caitlyn Noble and Meredith break down one of the biggest growth challenges home improvement companies face: the owner…
S3E12 Why Google Isn't Enough Anymore (And What Contractors Should Do About It)
Send us Fan MailGoogle isn’t gone — but it’s no longer the only way homeowners are finding contractors.In this episode, Caitlyn and Meredith break down how search behavior has dramatically changed…
S3E11 Website Conversions in 2026: What Actually Works
Send us Fan MailIn this episode of Digital Marketing for Contractors, Caitlyn and Meredith break down what’s actually driving website conversions in 2026 — and what contractors need to prioritize to…
S3E10 The Real Cost of Bad Leads (And How to Eliminate Them)
Send us Fan MailNot all leads are created equal — and cheap leads often come with the highest price tag.In this episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin…
Stop Leads from Slipping — How to Use AI to Capture & Qualify Every Inquiry
Send us Fan MailIn this episode of Digital Marketing for Contractors, we sit down with Bryan Shankman, co-founder & CEO of LeadTruffle, an AI-powered platform built specifically for home-service…
S3E10 Rewind Series - Revisiting SEO Trends You Can't Ignore
Send us Fan MailIn the final episode of our Rewind Series, Caitlyn and Meredith revisit the most-listened-to episode in Digital Marketing for Contractors history: SEO Trends You Can’t Ignore — and…
Frequently Asked Questions
Digital Marketing for Contractors has published 88 episodes since December 2022, covering topics in Business, Education.
Digital Marketing for Contractors is currently highly active with new episodes weekly. Average episode length is 27m.
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