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About This Podcast
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
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Recent Episodes
S3E14 Winter '25-'26 Home Improvement & Digital Marketing News
Send a textIn this Winter 2025–2026 Industry & Digital Marketing News Roundup, Caitlyn and Meredith break down the biggest trends impacting home improvement contractors heading into spring.From…
S3E13 Scaling Past the Owner Bottleneck
Send a textIn this episode of Digital Marketing for Contractors, Caitlyn Noble and Meredith break down one of the biggest growth challenges home improvement companies face: the owner bottleneck.If…
S3E12 Why Google Isn't Enough Anymore (And What Contractors Should Do About It)
Send a textGoogle isn’t gone — but it’s no longer the only way homeowners are finding contractors.In this episode, Caitlyn and Meredith break down how search behavior has dramatically changed and why…
S3E11 Website Conversions in 2026: What Actually Works
Send a textIn this episode of Digital Marketing for Contractors, Caitlyn and Meredith break down what’s actually driving website conversions in 2026 — and what contractors need to prioritize to turn…
S3E10 The Real Cost of Bad Leads (And How to Eliminate Them)
Send a textNot all leads are created equal — and cheap leads often come with the highest price tag.In this episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin break…
Stop Leads from Slipping — How to Use AI to Capture & Qualify Every Inquiry
Send a textIn this episode of Digital Marketing for Contractors, we sit down with Bryan Shankman, co-founder & CEO of LeadTruffle, an AI-powered platform built specifically for home-service…
S3E10 Rewind Series - Revisiting SEO Trends You Can't Ignore
Send a textIn the final episode of our Rewind Series, Caitlyn and Meredith revisit the most-listened-to episode in Digital Marketing for Contractors history: SEO Trends You Can’t Ignore — and update…
S3E9 Rewind Series - Revisiting Google Business Profile — What Contractors Must Know in 2026
Send a textGoogle Business Profile (formerly Google My Business) has evolved from a simple listing into one of the most powerful — and fragile — digital assets a contractor owns.In this Rewind Series…
S3E8 Rewind Series - Revisiting Brand Awareness: What's Changed Since 2023
Send a textIn this episode of the Rewind Series, Janet and Caitlyn revisit one of the most popular episodes in Digital Marketing for Contractors history: Building Brand Awareness — originally…
S3E7 Rewind Series - Revisiting Google Analytics 4: What's Changed Since 2023
Send a textIn the first episode of our new Rewind Series, Janet and Caitlyn revisit Google Analytics 4 (GA4) and break down what’s actually changed since its rollout in 2023—and what home improvement…
S3E6 Fall 2025 Home Improvement Industry & Digital Marketing News Roundup
Send a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn break down the headlines, market shifts, and digital marketing updates shaping the home improvement industry heading…
Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks
Send a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Maddy Martin, SVP of Growth at Smith.ai, to tackle one of the biggest challenges contractors face:…
S3E5 Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates
Send a textIn this special summer roundup episode, Janet and Caitlyn break down the latest news and research shaping the home improvement and remodeling industry. From builder confidence reports and…
The Power of the Pitch: Featuring Dean Curtis of Ingage.io
Send a textIn this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Dean Curtis, CEO of Ingage, to talk about transforming the in-home sales presentation. Dean shares how…
S3E4 The Power of Customer Reviews for Home Improvement Contractors
Send a textCustomer reviews aren’t just “nice-to-haves” anymore—they’re one of the most powerful tools in your marketing toolbox. In this episode of Digital Marketing for Contractors, Janet sits down…
From CEO To Strategic Consultant featuring SPECIAL GUEST: Chris Edelen
Send a textWhen it comes to growing a home improvement business, most contractors focus on hitting revenue goals. But what if you could build a company that not only thrives today but is also…
S4E1 Plan My Exit Strategy Series Teaser
Send a textHome Improvement Business Owners, are you interested in planning your exit strategy? We're kicking off a NEW series with Chris Edelen this Wednesday on our Digital Marketing for…
S3E3 Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge
Send a textIn this episode of Digital Marketing for Contractors, Janet and Sasha wrap up our three-part AI series with a conversation about staying human in an AI-driven world. From chatbots and CRMs…
S3E2 Tactics Rewired – What Still Works, What Doesn’t
Send a textIn this episode of Digital Marketing for Contractors, Janet and Arden tackle a big question for 2025: How can home improvement contractors protect their lead flow in an AI-driven marketing…
S3E1 The Shift Has Begun: How AI is Changing the Online Game
Send a textIn this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that…
Frequently Asked Questions
Digital Marketing for Contractors has published 75 episodes since December 2022, covering topics in Business, Education.
Digital Marketing for Contractors is currently highly active with new episodes weekly. Average episode length is 27m.
Sign up on Grep.FM to access contact details for Digital Marketing for Contractors, including email and social media links.
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