Digital Marketing Victories
Katherine Watier Ong
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20 recent episodes with transcripts
35 episodes for longitudinal research
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The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully.
Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy.
We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.
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Recent Episodes
S3E4 Prioritization Skills That Keep SEOs Relevant
ABOUT THIS EPISODE:Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works,…
S3E3 Compassionate Design Should Be in Every Digital Marketing Toolkit
About This EpisodeWelcome back to the podcast. In this episode, we’re joined by Michelle Keller. Michelle creates content that promotes trust, protects her clients' agency and dignity, and is…
S3E2 Increasing your soft skills as a Digital Marketing Manager
In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with…
S3E1 When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking
Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick…
S2E10 Master Your Emotions and Build a Personal Development Plan
In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped…
S2E9 Leveraging Uncertainty for Marketing Success
Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book Uncertain:…
S2E8 How To Deal With Anxiety At Work
In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of…
S2E7 Emotional Resilience and Personal Growth through Community
About This EpisodeIn this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder. He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From…
S2E6 Boost Confidence and Overcome Imposter Syndrome
About This EpisodeIn this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more…
S2E5 Fostering Growth Through Mentorship
About This EpisodeIn this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and…
S2E4 The Power of Automation and Storytelling
About This EpisodeIn this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's…
S2E3 The Soft Skills Involved in SEO Product Management
About This EpisodeIn this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in…
S2E2 Utilizing Jobs To Be Done Theory in Digital Marketing
About This EpisodeJoin us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program. Zac is passionate about the jobs-to-be-done theory and how…
S2E1 Can you be more persuasive as an SEO Product Manager?
About This EpisodeGus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over…
S1E21 Anthropological Insights into SEO
About This EpisodeWe talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an…
S1E20 Emotional Intelligence and Its Role in Digital Marketing Success
About This EpisodeWe talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits…
S1E19 How to Communicate Negative News and Become a Better Listener to be a More Effective Marketer
About This EpisodeWith the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked…
S1E18 How To Be Persuasive In Managing A Digital Transformation Project
About This EpisodeIn this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading…
S1E17 How to Advance Your SEO Career
About This EpisodeIn this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five…
S1E16 How Empathy Can Make You More Successful
About This EpisodeIn this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy…
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