#DigitalRetailer Podcast

Google AI Overviews Are Already Running Ads — Here’s What Dealers Should Do Next

Google Rich Results + AI Discovery: The Dealer Website Coding Review That Moves the Needle

Google Rich Results + AI Discovery: The Dealer Website Coding Review That Moves the Needle

Semantic SEO for Dealerships: How to Get Found in ChatGPT, Gemini & Google

AI search is changing the rules. Customers aren’t just typing “Honda dealer near me” anymore—they’re asking ChatGPT and Gemini real questions like: “Who has the best Civic lease in Tampa?”In this…

“The Power of THANK YOU: The #1 Word to Open Every Internet Lead”

“The Power of THANK YOU: The #1 Word to Open Every Internet Lead” 📄 Description: In this 360° Live Session, I’m breaking down one of the most powerful—and underused—phrases in automotive sales: THANK…

Digital Retail Success Starts with Staffing: People, Process & Performance

Everyone wants to be a digital retailer—but most dealerships fail because they don’t have the people in place to execute. In this 360 live, I break down the foundational math of digital retailing:…

360° LIVE: You Convert More When You Think Like a #DigitalRetailer

In today’s live session, I break down one of the most powerful — and underutilized — tools in digital retailing: price curiosity.We dive deep into how locking the best price on your dealership…

How the VIP Express Sales Process redefines what it means to sell cars in the Digital Retailing era.

What does it really mean to sell cars in the digital retailing era?In this 360° LIVE session, David Farmer — founder of Intice, Inc. and creator of the pioneering desking solution ePencil — breaks…

360° LIVE: Is Your Dealership Website Optimized for AI? | The Digital Retailer Test

The next evolution of digital retailing is here — AI discoverability.In this 360° LIVE session, David from Intice, Inc. shows how to test whether your dealership website is fully optimized for AI…

360° LIVE: Beating Creative Fatigue with Creative Diversification — Powered by intice360°

Creative fatigue kills performance. Creative diversification fuels growth.In this 360° LIVE session, we’ll explore how the intice360° ecosystem — powered by Flux, Photon, and Pulse — helps dealers…

360° Live | How #DigitalRetailers Handle Sight-Unseen Appraisals

More and more customers expect trade-in offers without ever visiting the store.In this episode of 360° Live, I show how to handle sight-unseen appraisals with confidence using Express Cash Offer and…

How a $25 Visa Card Can Fill Your Showroom—Without Discounting a Dime

Let’s talk real showroom traffic—not empty clicks or fake leads. I’m going live to break down exactly how dealers are using a simple $25 Visa Reward Card to get real buyers to walk in the door using…

Wearing My Acura Shirt... Let’s Talk intice360° ADDP Website Solution 👕

In honor of my Acura t-shirt today, I’m walking you through our ADDP-approved website solution: intice360°.This isn’t just another plug-and-play site. It’s a full digital showroom…

Free Vehicle Listings Are Going Away – What Dealers NEED to Know About VLA & GBP Posting

Big changes are happening on Google—and most dealers aren’t ready. The free vehicle listings that used to give you visibility in Search and Shopping are disappearing fast. In this video, I’ll break…

This Is What a 360° Dealer Platform Looks Like

Most vendors throw around the word “360”—but they can’t back it up.At intice, we didn’t just slap 360° on a feature list.We engineered it into every part of the platform.👉 360° website experience👉…

Why We Build Brands Like Express360° — Not Just Run Ads

Car dealers don’t need more ads — they need more brand.In this live session, I’m breaking down how we’re transforming dealership marketing through Express360°, our full content-driven ecosystem that…

Your Ads Suck Because of This: Creative Fatigue is Killing Your Facebook ROI

Let’s be real—most dealership ads suck. Same ad. Same message. Same weak creative… running on repeat for weeks. And then everyone wonders why performance tanks.If your Facebook or Instagram ads are…

F* Your Fake Credit Score! Get Real or Get out!

"Real Credit. Real Leads."This hits like a statement, not a pitch. It’s assertive, clean, and converts curiosity into clicks.💬 LinkedIn Post (to share the video):Hey. It is four sixteen on Tuesday,…

Frankenstein Stacks are killing your ROI.

Your Leads Deserve Better

Your Leads Deserve BetterLet’s get real for a second.I’ve been in this business for over two decades — as a salesperson, a manager, a trainer, and now building software to help dealers sell more…

Beat CarMax at Their Own Game: How Express Cash Offer Wins More Trade-Ins

CarMax trained your customers to expect instant offers—so we built a tool that gives your dealership the same power, with better results. In this episode of 360° Live, I’ll walk you through how…