Disconnected

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Jag Sharma

English Business Marketing Society & Culture Technology

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Episodes 116

Avg. Duration 40m

Activity Highly Active

Since May 2021

Latest Episode Jun 2026

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Schedule

Every 2 Weeks

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Episodic

Consistency

100%

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About This Podcast

Disconnected shines a light on the secrets and the impact that social media and technology is having on our society, culture, politics, human interactions, and behaviour. My name is Jag Sharma - and I’ve spent the last 12 years creating, developing and executing social media strategies for a number of global brands across a variety of industries, and have witnessed first-hand the impact that algorithms, behaviour modification, negative feedback loops, ad targeting, and mass data collection have had on shaping our world in a new direction. This podcast is all about making you aware - giving you the insight, a look behind the giant tech curtain - and allowing you to make your own fully-informed decisions on how you strategically play (or don’t play) their game. This is not about advocating for going dark or deleting your accounts, this is about looking under the hood and getting more informed about what’s really happening to us on a societal level as result of our tech driven lives. I’ll be producing a new episode regularly, so be sure to subscribe to receive a notification for a new release - you can also follow me on either Instagram (@jagsharma) or add me on LinkedIn, where I’ll be conducting debates and social experiments from the discussions within the episodes. I’d love for you to join the conversation and share your thoughts and opinions on how social media and technology is influencing our lives.

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Recent Episodes

IKEA’s $1.4bn AI Experiment & The Cost of Avoiding Accountability with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #114

Jun 10, 2026 55m

IKEA uses an AI chatbot to automate nearly half of its customer service inquiries - you’d expect that to mean layoffs… not promotions.They’ve retrained 8,500 workers into higher‑value roles instead…

Terminators are REAL, Your Car is Spying on You & Google Goes Ambient with Jason Kapadia, Matt Webster and Jag Sharma #113

May 27, 2026 1h 2m

Cars, glasses, maps, even humanoid cops – the tools around us are quietly turning into an environment that watches, profiles, and nudges us.In this week’s Disconnected we trace a shift in the world…

Unhinged Recruitment and Meta’s $145bn Bet on AI with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #112

May 13, 2026 45m

Could you beat Claude if your next job was on the line?We’re in a strange new reality where AI writes your CV, screens your application, interviews you, and now expects you to beat it just to get a…

Rethinking ‘Made in China’, and Who Owns Your Digital Self? with Jen Campbell, Felina Tan and Jag Sharma #111

Apr 29, 2026 47m

‘Made in China’ is not the insult it once was. It now means world-leading, culture-defining tech innovation.Is it being used for the betterment of mankind? Can Western civilisation cope with a world…

Dating on Delivery, Musk’s Strongarm Strategy, and OpenAI’s Warning to Society with Jag Sharma, Matt Webster and Jason Kapadia #110

Apr 15, 2026 47m

AI isn’t just creeping into our workflows anymore – it’s crashing date night, rewiring Wall Street, and trying to rewrite the social contract.We’ve turned life into a co-op work simulator, Elon’s…

The Quiet Revolt Against Future Tech with Jag Sharma, Jason Kapadia and Matt Webster #109

Apr 01, 2026 54m

$73 billion - that’s how much Meta has wasted shoving the Metaverse down our throats. Was it worth it…?We’re seeing a steady revolution against the tech we’re told is good for us, from the decline of…

The Death of The Safe Space with Ben Cheston, Jen Campbell, Jason Kapadia and Jag Sharma #108

Mar 18, 2026 47m

We all knew that putting cameras on our faces was going to be a privacy nightmare, right?Meta’s glasses have been caught sending footage to human contractors in Kenya, and that’s just the tip of the…

AI vs Women & The End of The Introvert with Patti Balbas, Felina Tan, Jen Campbell and Jag Sharma #107

Mar 04, 2026 44m

The world is doomed to be run by one of two things; beautiful dumb people, or untrustworthy AI.With over 20 years at the top of the marketing game, Patti Balbas is perfectly placed to help us…

Who’s to Blame When AI Screws Us Over? with Jason Kapadia, Matt Webster and Jag Sharma #106

Feb 18, 2026 57m

When AI goes wrong and signs you up to an awful legal deal, who’s to blame - you, or the agent?AI is crossing the line from ‘nice-to-have’ to ‘invisible infrastructure’, and once it does there’ll be…

Global Deepfake Deception, Mental Offloading, and Snap Specs’ Spiritual Successor: Our Predictions for 2026 with Felina Tan, Matt Webster and Jag Sharma #105

Feb 04, 2026 1h 5m

Prediction season is back for a round 2, and this time Matt and Felina are swinging for the fences. Between the dream of burdening AI with our mental load, to the nightmare of deepfakes fooling us…

LLM Ads, AI-generated Hits, and Anthropic Going Public: Our Predictions for 2026 with Jag Sharma, Jen Campbell and Jason Kapadia #104

Jan 21, 2026 48m

It’s prediction season once again, and the only certainty for the year ahead… is uncertainty.Will Apple finally enter the foldable phone race? Could an AI-generated song hit 250m streams? Will…

The Good, The Bad and The Ugly of Tech in 2025: Recapping Our Predictions with Jag Sharma, Jen Campbell and Jason Kapadia #103

Dec 10, 2025 36m

It’s been a stellar year in tech, and almost-nobody could have predicted the craziness we’ve lived through - ALMOST nobody…11 months ago, in episode 83, we completed our annual tradition of gazing…

Who Controls the Truth? What Trust Means in a Brand-Led World with Nathalia Sica, Jag Sharma, Jason Kapadia and Matt Webster #102

Nov 26, 2025 1h 3m

When Coca-Cola rolls out an AI-generated Christmas ad, is it innovation or is it the ghost of marketing’s future glitching before our eyes? This week on Disconnected, Jag, Jason and Matt are joined…

The Obsolescence of Humanity, Ultra-Personal Healthcare and ‘Comfort Robots’ with Jag Sharma, Jason Kapadia, Felina Tan and Matt Webster #101

Nov 12, 2025 52m

In 100 months, when robots handle every inconvenience and AI tracks our health with alarming precision, what’s left for us to even do?From comfort robots that fold your laundry to AI-powered bespoke…

100 Episodes Back, 100 Months Ahead: The State of Entertainment and AI in 2034 with Jag Sharma, Jason Kapadia, Jen Campbell and Matt Webster #100

Oct 29, 2025 49m

1,618 days. 53 months. 4 and a half years. 100 episodes of Disconnected - we’re celebrating, but we’re not looking back…We’re looking ahead. Specifically 100 months ahead, to February 2034, and what…

Ragebait Advertising, Outsourcing Your Friends to AI & The Great Tech ‘Circle Jerk’ with Jag Sharma, Jason Kapadia, Matt Webster, Felina Tan #99

Oct 15, 2025 49m

Are your devices always listening, and if so… what if you could turn your digital eavesdropper into your new best friend?While tech startup ‘Friend’ is ragebaiting NYC into loving or hating the idea,…

The World’s New AI Hub & Trump’s Dining Travesty with Chris Baker, Jag Sharma, Jen Campbell and Matt Webster #98

Oct 01, 2025 44m

What do royal banquets, AI startups, and the world’s best crisps have in common? The UK plays host to them all - at least if Trump’s latest feast goes to plan…The sands are shifting in the tech…

The LinkedIn Killer, Smartphones Go Dumb, and Social Media Bans in Action with Jag Sharma, Jason Kapadia, Felina Tan and Jen Campbell #97

Sep 17, 2025 46m

Would you trust AI with your career choices? LinkedIn is hoping that you wouldn’t, while OpenAI takes on the old guard in the talent market with its new jobs platform…The prospect of LinkedIn’s…

The 10,000 Year Clock, The Elon Factor, and Who Wins the Streaming Wars with Matt Webster, Jag Sharma and Jason Kapadia #96

Sep 03, 2025 48m

What’re your plans for 10,000 years’ time?Short of finding a cure for aging, Jeff Bezos has made his plans very clear with the 10,000 year clock, while Elon seems to be creating a new business every…

Social Search Reimagined, The Metaverse Revived, and an SEO Revolution with Katy Howell, Jen Campbell, Jag Sharma and Felina Tan #95

Aug 20, 2025 57m

The Metaverse is back, and its saviour is… McDonalds?AI, SEO and the Metaverse: you’d be forgiven for thinking this is an episode from 2022, but we are a LONG way ahead of the game from 3 years…

Frequently Asked Questions

How many episodes does Disconnected have?

Disconnected has published 116 episodes since May 2021, covering topics in Business, Marketing.

Is Disconnected still active?

Disconnected is currently highly active with new episodes every 2 weeks. Average episode length is 40m.

How do I contact Disconnected for sponsorship or guest appearances?