Duane Forrester Decodes
Duane Forrester Decodes
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You’re Using AI at the Execution Layer. The Value Is in the Judgment Layer.
The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day - for drafts, for summaries, for first passes at content…
S1E4 LLM Guidance Doesn’t Port the Way SEO Guidance Did
For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps…
S1E3 Stop Treating AI Visibility as One Problem. It’s Actually Three, on Three Different Layers.
When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot…
S1E2 Search Engines Were Built to Send Traffic Out. LLMs Were Built to Answer You, keep you in.
Search engines were designed to do several things at once: rank a field of options, route the user to one of them, and keep the human inside the decision so the engine never owned the choice. That…
AI Gives You the Vocabulary. It Doesn’t Give You the Expertise.
Hiring managers are watching something uncomfortable happen in interview rooms right now. Candidates arrive with the right credentials, the right vocabulary, the right tool stack on their résumés,…
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Duane Forrester Decodes has published 6 episodes since April 2026, covering topics in Business, Technology.
Duane Forrester Decodes is currently highly active with new episodes weekly. Average episode length is 17m.
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