Duane Forrester Decodes

Duane Forrester Decodes

Duane Forrester Decodes

Episodes 6
Avg. Duration 17m
Activity Highly Active
Since Apr 2026
Latest Episode May 2026

Publishing Details

Schedule
Weekly
Format
Episodic
Consistency
83%
Hosting
api.substack.com

Contact & Outreach

About This Podcast

AI is rewriting how brands get found, cited, and trusted. Duane Forrester breaks down what that means for practitioners and marketing leaders who can't afford to get it wrong.

duaneforresterdecodes.substack.com

Explore Statistics

Recent Episodes

Data for Decisions and Evidence for your conversations.

May 26, 2026 18m

The Machine Layer - available at Amazon now. Get full access to Duane Forrester Decodes at duaneforresterdecodes.substack.com/subscribe

You’re Using AI at the Execution Layer. The Value Is in the Judgment Layer.

May 24, 2026 17m

The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day - for drafts, for summaries, for first passes at content…

S1E4 LLM Guidance Doesn’t Port the Way SEO Guidance Did

May 17, 2026 17m

For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps…

S1E3 Stop Treating AI Visibility as One Problem. It’s Actually Three, on Three Different Layers.

May 10, 2026 16m

When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot…

S1E2 Search Engines Were Built to Send Traffic Out. LLMs Were Built to Answer You, keep you in.

May 03, 2026 15m

Search engines were designed to do several things at once: rank a field of options, route the user to one of them, and keep the human inside the decision so the engine never owned the choice. That…

AI Gives You the Vocabulary. It Doesn’t Give You the Expertise.

Apr 26, 2026 19m

Hiring managers are watching something uncomfortable happen in interview rooms right now. Candidates arrive with the right credentials, the right vocabulary, the right tool stack on their résumés,…

Frequently Asked Questions

How many episodes does Duane Forrester Decodes have?

Duane Forrester Decodes has published 6 episodes since April 2026, covering topics in Business, Technology.

Is Duane Forrester Decodes still active?

Duane Forrester Decodes is currently highly active with new episodes weekly. Average episode length is 17m.

How do I contact Duane Forrester Decodes for sponsorship or guest appearances?

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