Earned First
Arun Sudhaman
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About This Podcast
Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.
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Recent Episodes
Burson's Red Surtida on GEO's 'credibility paradox'
In this episode, Burson's Asia-Pacific head of intelligence and transformation Red Surtida joins Earned First founding editor Arun Sudhaman and research and insights editor David Blecken to explore…
Holding groups, CMOs & Cannes with Charlotte Mceleny
Charlotte Mceleny has seen the PR and marketing industry from both sides, through 15 years as a journalist, then inside a holding group at MediaMonks. In this conversation, she and Arun Sudhaman work…
Mazen Nahawi on conflict, communications and courage in the Middle East
Mazen Nahawi, founder and group CEO of CARMA and RAIYN, joins Earned First to assess the communications landscape of the ongoing US-Iran conflict. Drawing on CARMA's media intelligence data, he…
AI and the future of women in the workplace
Christine Fellowes, founder of NINEby9, and Jane Morgan, chief client officer at Ashbury Communications, join Earned First to discuss Nineby9's latest research report, AI and the Future of Women in…
QI Group's Ramya Chandrasekaran on AI, culture & the evolving role of the CCO
Ramya Chandrasekaran, chief communications officer at QI Group, joins Arun Sudhaman to discuss how AI has moved from experiment to embedded practice inside her team, why geopolitics has fundamentally…
Mary Njoki on PR transformation in Africa
In this episode, Arun Sudhaman speaks with Mary Njoki, founder and CEO of Glass House PR in Nairobi, about the findings of the State of PR in Africa report — a survey of 54 agencies representing over…
Stagwell's Margaret Key on why she left Publicis & what comes next for PR networks
Margaret Key, Asia Pacific CEO at Allison Worldwide and executive director at Stagwell, on why she left one of the most successful holding groups in the business, what consolidation is really doing…
Gil Bashe on the healthcare sector's trust crisis
In this episode of the Earned First podcast, Gil Bashe, chair of health and purpose at Finn Partners, argues that healthcare’s most urgent crisis is no longer innovation or access, but institutional…
Kelly Bennett on PR talent, independence & life after Omnicom
In this episode of the Earned First podcast, Kelly Bennett, founder and managing director of New Zealand's One Plus One, explains how he has built and grown an independent PR firm through a prolonged…
PRAXIS MENA review with North Seventy Five's Iman Issa
In this episode of the Earned First podcast, Arun Sudhaman is joined by Iman Issa, co-founder and managing partner of North 75, to unpack the key ideas and tensions that shaped the inaugural PRAXIS…
Ashbury's Adam Harper on the Gulf's strategic communications shift
Ashbury founder Adam Harper joins the Earned First podcast to reflect on why the Middle East has become one of the world’s most strategically important regions, how Asian and Western capital now meet…
Madan Bahal on sustaining growth through turbulence
In this episode of the Earned First podcast, Arun Sudhaman speaks with Madan Bahal, co-founder and MD of Adfactors PR, about what it takes to sustain consistent growth in a public relations industry…
Joe Lipscombe on global creativity from the Gulf
Arun Sudhaman sits down in Dubai with The Romans’ MENA lead, Joe Lipscombe, to explore why the Middle East risks becoming a “margin outpost” – and how it can instead become a true centre of creative…
Aman Gupta on the next era of influencer marketing
Arun Sudhaman speaks with Aman Gupta, managing partner of SPAG Finn Partners, about the evolution of influencer marketing in regulated sectors — and why credibility, compliance and subject expertise…
PRAXIS Asia-Pacific review with James Brasher & Joyce Liong
Recorded days after PRAXIS Asia-Pacific in Singapore, this special Earned First episode —created in partnership with Finn Partners — explores what mattered and what’s next. Arun Sudhaman is joined by…
Isabelle Demaude on credibility, culture and corporate courage
The Hoffman Agency’s Isabelle Demaude joins Arun Sudhaman to explore why credibility has emerged as a crucial factor in the AI era. Drawing on her PRAXIS Asia-Pacific panel, Demaude discusses how…
Lars Voedisch on building a regional agency in Southeast Asia
Lars Voedisch, founder and CEO of Singapore-based Precious Communications, explains how a startup mindset, regional expansion and a business-first approach to communications built his agency to 100…
Rochelle Ford on proving CCO value amid pressure
In this episode Arun Sudhaman speaks with Rochelle Ford, CEO of Page, about the challenges and opportunities facing chief communications officers today. Rochelle explains the Page Navigator — a…
Carolyn Devanayagam on how Asia's brands navigate the America First era
In this episode Arun Sudhaman is joined by Carolyn Devanayagam, head of Weber Advisory for Asia-Pacific and managing director, Singapore at Weber Shandwick. They discuss how geopolitical shifts —…
Peter Jacob on promise and patience in Middle East PR markets
Peter Jacob, managing director of Current Global MENA, joins the Earned First podcast to discuss how international PR firms are adapting to a fast-changing Middle East environment. The lure of the…
Frequently Asked Questions
Earned First has published 28 episodes since May 2025, covering topics in Business, Business News.
Earned First is currently highly active with new episodes every 2 weeks. Average episode length is 37m.
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