eCommerce Badassery
Jessica Totillo Coster
Publishing Details
About This Podcast
Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store.
After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.
Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away.
WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST:
- Email Marketing Strategies for eCommerce Businesses
- Social Media Strategies for product-based businesses to attract new customers
- Technical training for eCommerce industry platforms like Shopify + Klaviyo
- Social Media and Email Marketing Content ideas for product-based business owners
- Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses
- Guest experts to share the latest strategies for marketing your eCommerce business
- The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business
- How to use data to make educated decisions in your business and how to determine YOUR best next steps
- How to increase conversion and average order value on your eCommerce website
- How to do SEO (Search Engine Optimization) for eCommerce websites
- and a whole lot more!
If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place.
WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS?
Check out Jessica’s courses and programs at eCommerceBadassery.com, including:
- Email Badassery: Create a high-converting email automation system & make money while you sleep
- SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social
- Shopify Badassery: Master your Shopify store and backend
- The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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Recent Episodes
378. Your Summer Marketing Playbook: 10 Tips to Sell More Products This Season
Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets…
377. What to Do When You Feel Like Burning it All Down
Raise your hand if you’ve ever felt like burning down your business and escaping to an island to live a simple life. If there is anything guaranteed in business, it’s that overwhelm and burnout are…
376. Why Your Online Store is Boring to Shop
Most online stores are convenient. Fast. Functional. And... kind of boring. According to a survey from Criteo, 76% of consumers say online shopping lacks surprise or delight, and 73% call it…
375. Is Your Marketing Getting Ignored? Try These 3 Tweaks
What if your marketing isn’t broken… it’s just being ignored? You’ve done the work. You know your customer. You’ve got solid products, decent emails, consistent content… So why does it suddenly feel…
374. Badass Basics: Optimizing the eCommerce Post-Purchase Experience
What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox. This is the final episode of the Badass…
373. Badass Basics: The Importance of Trust & Credibility When Selling Online
Your customer can't touch, smell, or try on what you're selling. They're handing money to a screen and hoping you're legit. Every trust signal on your site is doing the job their senses would do in…
372. Badass Basics: Building Your eCommerce Average Order Value
If you've been trying to grow your revenue by chasing more traffic and more customers, you're doing it the hard way. The fastest, cheapest way to make more money? Get the people who are already…
371. Badass Basics: Your eCommerce Product Page
Your product page is the closest thing you have to a one-on-one conversation with your customer... without either of you actually saying a word. It's doing the job of a sales associate, answering…
370. Badass Basics: Your eCommerce Navigation Menu
This is week two of the Badass Basics series, and I’m breaking down two things that can make or break your customer’s shopping experience: your navigation menu and your collection filters. I’m…
369. Badass Basics: Your eCommerce Home Page Set Up
Your home page has about 3 seconds to convince someone to stick around. So why are most eCommerce home pages doing the absolute most... and saying the absolute least? This is the first episode in…
368. Amazon Doubling Down on Shop Direct & Buy for Me Programs - What You Need to Know
Amazon just made it even easier for merchants to hand over their product catalog, customer data, and sales to the world's biggest marketplace. And they're calling it an "opportunity." Yeah… we need…
367. 5 Marketing Lessons from the Staples Baddie
A 22-year-old Staples employee with zero marketing training just outperformed an entire corporate marketing team. Her personal TikTok has 10x the followers of the official Staples account. And there…
366. eCommerce Updates You Need to Know
I’ve got a quick round-up episode for you today with a few things I’ve been wanting to update you on. Includes some platform updates, marketing opportunities, and an important update I made to the…
365. Replay: The Revenue Hiding in the Back-end of Your Business
There’s revenue hiding in your business right now. Not in a new product. Not in a launch. Not in posting more on Instagram. It’s sitting in the backend. In the things you set up once… and haven’t…
364. Stop Optimizing for Pennies When You're Losing Dollars: The Real Cost of Cheap Solutions
I spent months trying to save $100 a month. No joke. Instead of upgrading my course platform to access a feature I needed, I decided to “be smart” and build it myself on another platform. You can…
363. Replay: Stop Selling Products, Start Selling This
In this episode, I’m breaking down why people actually buy... and why focusing only on traffic, features, and discounts is keeping your sales stuck. We’re talking psychology, brand identity, and what…
362. If Your Flows Aren’t Converting, This Might Be Why
Helping my husband with his website reminded me just how often we overcomplicate our messaging… or worse, miss the moment entirely. The same thing happens in eCommerce email automations. In this…
361. What's a Good AOV? How to Set Realistic Goals + Smart Free Shipping Thresholds
Inside the Lounge, we’ve been knee-deep in planning convos… and one theme keeps popping up over and over again: what’s a good average order value, how to increase it, and how to leverage your free…
360. Klaviyo Platform Updates | January 2026
If you feel like it’s been forever since Klaviyo made any major updates that actually affect how YOU run your eCommerce biz... you’re not wrong. But that just changed, friend. In this episode, I’m…
359. The 4 Business Decisions that Will Make or Break Your eCommerce Store this Year
We all start the year with big dreams, lofty goals, and this idea that this will be the year everything changes. But then... you sit down to plan and suddenly you're drowning in data, dashboards, and…
Frequently Asked Questions
eCommerce Badassery has published 385 episodes since April 2020, covering topics in Business, Entrepreneurship.
eCommerce Badassery is currently highly active with new episodes weekly. Average episode length is 16m.
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