eCommerce Evolution
Brett Curry
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Recent Episodes
S1E343 The $270 Billion Checkout Problem (And How to Recover Your Share)
Most e-commerce brands pour everything into getting customers to checkout — and then hand them a generic, one-size-fits-all experience that quietly kills the sale. Avi Moskowitz, co-founder of PDQ,…
S1E342 How to Build an Agentic Marketing Team (And Why It's the Skill That Keeps You Unfireable)
Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify's fastest-growing stores as a team of one — is as entertaining as…
S1E341 Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026
Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands…
S1E340 YouTube Shorts, TikTok Blitzes, and Attention Battles: What's Actually Working
YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what's actually moving the needle for D2C brands right now — and…
S1E339 Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend — With Olivia Kory of Haus Analytics
Most DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage…
S1E338 How Baseball Lifestyle Grew from $2M to $150M with Customer Experience
Scaling an eCommerce brand isn’t just about ads, creatives, or new channels.Often, the biggest growth unlock comes from how you treat customers after the purchase.In this episode of eCommerce…
S1E337 Full Funnel CRO: The Post-Click Playbook for 7, 8, and 9-Figure Ecommerce Brands
Scaling paid ads isn’t just about better creatives or media buying tweaks.Often, the real unlock is what happens after the click.In this episode of eCommerce Evolution, Brett sits down with Paddy…
S1E336 AI Employees Are Here: What Claude Cowork, OpenClaw, and MCP Mean for eCommerce
AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems. Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for…
S1E335 Why Your Creative Isn’t Converting (And What to Fix First)
Creative volume isn’t the unlock. Better messaging is.In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at Original Grain) to break…
S1E334 7 Habits of Great Brands: Make 2026 Your Best Yet
In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable…
S1E333 BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales
Black Friday just got more interesting.While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it's reshaping how smart…
S1E332 AMZ Innovate 2025 Talk: YouTube Ads for Omni-Channel Growth
This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon ads, and why most brands…
S1E331 How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus)
When Beav Brodie was handed his wife's purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn't fit. So he did what any…
S1E330 How One Brand Went from $0 to $80K/Day on AppLovin in One Week
Think you've maxed out your paid advertising? Think again.In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during…
S1E329 Last-Minute Levers for Amazon Q4 | Masterclass Replay
At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by…
S1E328 The 95-5 Rule: Why Your "Efficient" Marketing is Slowing Killing Your Brand
Are you spending more on ads but getting less in return? You're not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and…
S1E327 Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools
What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook's journey from practicing law to…
S1E326 From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann
Amazon's 2025 Prime Day was a wake-up call for sellers - the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon…
S1E325 How Wholesale Shaped Pura Vida’s $135 Million Exit
When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a wholesale empire…
S1E324 The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone
Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon's "two strikes and you're out" policy means there's virtually no room for…
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eCommerce Evolution has published 343 episodes since January 2017, covering topics in Business, Business News.
eCommerce Evolution is currently highly active with new episodes every 2 weeks. Average episode length is 46m.
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