eCommerce Fastlane
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eCommerce Fastlane | Your Conversion Rate Is Lying to You: The 4 Numbers That Actually Predict Revenue
Your conversion rate is lying to you. If you’re scaling a Shopify brand and treating CRO as a single number, this episode rebuilds how you diagnose what’s actually broken on your site. In this…
eCommerce Fastlane | From Dashboards to Doing: Triple Whale’s Moby 2 with Maxx Blank
Your attribution dashboard tells you ROAS dropped, but not what to do about it, and for scaling Shopify brands that gap costs real ad spend. In this episode, Maxx Blank, co-founder and COO of Triple…
eCommerce Fastlane | What’s Your Profit Target? The Question Most Shopify Founders Can’t Answer (with Thomas Gleeson, StoreHero)
Great ROAS but no profit? If you’re a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks. In this episode, Thomas Gleeson, co-founder…
eCommerce Fastlane | The 5 to 15% of Revenue Hiding in Your Shopify Store (and Why You Never Capture It)
There’s revenue sitting in your Shopify store right now, and most brands doing $1M+ never capture it because they’re too busy fighting fires. In this episode, Apoorva Modi, founder of Revenue Agent…
eCommerce Fastlane | Why AI Recommends Some Shopify Products and Ignores Yours
ChatGPT and Google’s AI are recommending products right now, and Shopify brands with messy, scattered product data are the ones getting skipped. In this episode, Trever Chidester, director of…
eCommerce Fastlane | Voice Is the New SMS for Shopify (Here’s Where It’s Already Working)
AI voice agents are recovering 35% of abandoned Shopify carts, and most operators haven’t noticed yet. In this solo episode, Steve Hutt breaks down: Why AI voice beats email recovery flows by 3x on…
eCommerce Fastlane | Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale)
Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash. In this episode, William Gasner, co-founder and CMO of Stack Influence, breaks down: Why the…
eCommerce Fastlane | AI Brought a Stranger to Your Door. Now What?
AI just delivered a stranger to your Shopify store who has zero brand context — and the first 48 hours after purchase decide whether they ever come back. In this solo episode, Steve Hutt unpacks…
eCommerce Fastlane | Your Ads Know Your Customer. Your Website Doesn’t
Your ads are hyper-personalized. Your Shopify storefront isn’t. That mismatch is leaking conversions for 7-figure brands. In this episode, Kratik Agrawal, founder and CEO of Kinect (YC-backed),…
eCommerce Fastlane | How First-Party Shopify Data Cuts Meta Ad CAC by 30%
Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped. In this episode, Tiago Costa, co-founder and CEO of FULLVENUE (the team behind Clustie),…
eCommerce Fastlane | Revenue Up, Profit Flat: The Multi-Marketplace Trap Stalling Shopify Brands
Scaling your Shopify brand to Amazon, Walmart, or TikTok Shop with revenue climbing but profit flat? You’ve hit the freelancer fragmentation trap. In this episode, Saad Sohail Khan, founder and CEO…
eCommerce Fastlane | Only 30 Shopify Merchants Used OpenAI’s Instant Checkout. Here’s Why That Matters.
Out of millions of Shopify merchants, only 30 went live with OpenAI’s Instant Checkout before it got killed six months later. Here’s what actually happened with agentic commerce, and what to do about…
eCommerce Fastlane | The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don’t Know It)
A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you’re likely overpaying too. In this episode, Yash Chavan,…
eCommerce Fastlane | Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)
Shopify’s free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don’t have a replacement plan yet. In this episode, Riikka Söderlund, COO of Katana, breaks down:…
eCommerce Fastlane | Your ROAS Is Lying to You: How Profit-First Marketing Actually Works
Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it’s costing them. In this episode, Matt Raminick, founder and CEO of…
eCommerce Fastlane | Your Shopify Store Is Already Inside ChatGPT — Here’s What That Actually Means
Your Shopify store is now live inside ChatGPT, Copilot, and Google AI Mode—and most merchants have no idea it happened. In this solo episode, Steve breaks down what Shopify’s agentic storefronts…
eCommerce Fastlane | Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)
Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can’t agree on conversions, you’re making spend decisions on broken data. In this episode, Sean Larkin, Chief…
eCommerce Fastlane | Why Your 7X ROAS Isn’t Showing Up in Your Bank Account
Revenue rising, profit shrinking? Your Shopify brand may have a profitability problem disguised as a growth problem. In this episode, Ben Dyer, Head of Growth at Webtopia — managing $100M+ in ad…
eCommerce Fastlane | From 8 Cents to 40 Cents Per Subscriber: Building a Retention System That Actually Pays
Your email list generates $0.08 per subscriber on average—but Shopify brands with the right retention system are hitting $0.40. In this episode, Tris Dyer, founder of Oaks Email Studio, a boutique…
eCommerce Fastlane | Your ROAS Is Green. Your Bank Account Isn’t. Here’s Why.
Revenue climbing, dashboards green, bank account still running dry—Shopify brands can have an 8x ROAS and still lose $100K a month. In this episode, Adam Callinan, CEO of Pentane and co-founder of…
Frequently Asked Questions
eCommerce Fastlane has published 10 episodes since May 2026, covering topics in Business, Entrepreneurship.
eCommerce Fastlane is currently highly active with new episodes every few days. Average episode length is 39m.
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