Ecommerce Growth Map Podcast
Frank Kenne
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Recent Episodes
What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)
Want to scale your DTC brand the right way? Learn hard-earned lessons from 10 years in ecommerce on agencies, ad platforms, and what actually drives growth.Schedule a strategy call with me:…
Why Google Ads Works for Some Brands and Fails for Others
Google Ads can drive massive volume—but that same volume comes with intense competition and rising costs. For many brands, the problem isn’t execution. It’s choosing the wrong channel for their…
Stop Tweaking Bids. This Is What Actually Makes Min ROAS & Cost Caps Work
Choosing the wrong bid strategy can quietly kill performance on Meta—even when your ads and targeting look fine.In this episode, we break down the core Meta Ads bidding strategies and explain how to…
Most DTC Brands Lose Money by Missing These Email Flows
If you’re running an Ecommerce or DTC brand and email isn’t driving consistent revenue, it’s usually not your platform or your list.It’s your flows.In this video, I break down the essential email…
DTC Upsells & Downsells: Add 20–30% More Revenue Without More Traffic
Most businesses focus on getting more traffic.The fastest revenue wins usually come from getting more value from buyers you already have.In this video, I break down how to add 20–30% more revenue…
Why Most Meta Ad Accounts Are Set Up Wrong
In this episode of The Ecommerce Growth Map Podcast, we break down how to properly structure a Meta (Facebook) ad account so brands can scale efficiently without wasting budget.Instead of spreading…
Which Landing Page Makes the Most Money? (Real Client Data)
In this episode of the Ecommerce Growth Map Podcast, we break down a real landing page test where we compared three different page types: a listicle page, an advertorial page, and a traditional sales…
Why High ROAS Can Still Mean You’re Losing Money
In this episode of the Beyond Logic Podcast, we break down why ROAS is not the ultimate measure of success in e-commerce and DTC, and why Contribution Margin is a far more important metric for…
Why Most E-commerce Brands Aren’t Really Profitable
In this episode of the Ecommerce Growth Map Podcast, we break down one of the most misunderstood — and most important — concepts in e-commerce: first-order profitability.First-order profitability…
Media Planning for DTC Brands: How to Forecast Spend, Scale & ROAS
In this episode of The Ecommerce Growth Map Podcast, we break down a clear, repeatable framework for forecasting media dollars and return on ad spend (ROAS) across Meta and Google.Instead of guessing…
Our Black Friday Results (ROAS, Revenue & What Really Happened)
In this episode of The Ecommerce Growth Map Podcast, we walk through the real Black Friday results from multiple DTC clients. You’ll see exactly what worked, what didn’t, and how we generated massive…
How to Structure Google Ads for BFCM (PMAX, Landing Pages & Creative Strategy)
In this episode of The Ecommerce Growth Map Podcast, we break down the complete Google Ads strategy your brand needs to dominate Black Friday and Cyber Monday. From structuring your PMAX campaigns to…
The BFCM Budget Playbook ( How to Allocate, Scale & Win Peak Days)
In this episode, we break down the exact BFCM budget allocation and planning strategy DTC brands should use to maximize revenue during Black Friday and Cyber Monday.You’ll learn how to structure…
How To Structure Your Meta Ads Account For Black Friday Success (2025)
In this episode, we break down a simple and effective Black Friday Cyber Monday (BFCM) Meta ads strategy that helps brands scale spend from $50/day to $1,000/day while keeping ROAS strong.We cover…
Frequently Asked Questions
Ecommerce Growth Map Podcast has published 14 episodes since November 2025, covering topics in Business, Entrepreneurship.
Ecommerce Growth Map Podcast is currently highly active with new episodes weekly. Average episode length is 20m.
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