eCommerce Marketing Society with Lisa Byrne
Lisa Byrne
Key Metrics
About the Show
eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.
Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:
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Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns
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Mindset & leadership → stepping into your CEO role with clarity & confidence
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Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit
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Money & growth → turning your store into a sustainable, profitable business
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.
Follow Lisa on Instagram → @lisabyrnemarketing
Partnership & Audience Signals
Ads or sponsor reads already detected
Regularly hosts outside guests
103 episodes — long track record
Production & Distribution
Recent Episodes
S4E103 The Foundations of a 6-Figure eCommerce Store
Before you dive into ads, Instagram, or email campaigns — you need strong foundations. Without them, your marketing feels inconsistent, your sales unpredictable, and your growth harder than it should…
S4E102 Quick Win - Ads That Don't Look Like Ads
Today we're talking Facebook Ads - and more specifically, the power of ads that don't look like ads. The advertising landscape is always shifting, so it's important to stay up to date with what's…
S4E101 The 3-Part Growth System That Changes Everything
In today's episode I'm sharing the practical steps of my 3-part sales strategy to help you achieve $20k months without burning yourself out in the process. This is all about doing less, but with more…
S4E100 The 3 Profit Levers Every 6-Figure eComm Founder Must Pull
Today we’re diving into a big one—how to increase your profit without working more hours or adding more chaos to your plate. Over on Instagram this month, I’ve been sharing all my best profit tips in…
S4E99 Is Your Brand Stopping You From Scaling?
Scaling isn’t just about selling more—it’s about becoming the brand people can’t stop talking about. Get your strategy, visibility, and community right, and sales will follow effortlessly. When…
S4E98 3 Reasons Your Facebook Ads Aren’t Working (And How to Fix Them Before They Bleed Your Bank Account)
Today, we are talking about Facebook ads. You may love them. You may hate them. You may have been avoiding them, but they're very, very important to ecommerce and scaling our audience, scaling the…
S4E97 Your 2025 Scaling Strategy for More Sales & Profit (Without Working More)
Nothing like a new year to give yourself a clean slate, a kick up the bum and a new sense of direction. Which is what this episode is all about. - Simple strategy- Planned out year- Manageable…
S4E96 Sales Boosters: Quick Abandoned Cart Flow Wins for Black Friday
Forget about getting lost in strategy - this month is all about execution and quick wins. In today’s episode I'm focusing on refining your abandoned cart flow to cut through the noise and drive…
S4E95 Black Friday Series Part 3 - Maximising Results
It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to wrap up this 3-part series with you to explore the three essential stages of planning a killer…
S4E94 How Julia Doubled Her Online Sales in 12 Months: Marketing Lessons in Doubling Down on What Works
Today, we're diving into Julia's journey as a busy mum of four, paediatric dietitian, and founder of Nudie Rudie Lunchbox. Julia is a client within my eComm Scale Strong Mastermind. In just 12 short…
S4E93 Black Friday Series Part 2 - Offers & Marketing
It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore the three essential stages of planning a killer…
S4E92 Black Friday Series Part 1 - Prepping for Success
It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore the three essential stages of planning a killer…
S4E91 Coaching Conversations: 3 Solutions to 3 Common Scaling Problems
Welcome back to one of my favourite segments on the podcast: Coaching Conversations! This is where I expand on the conversations I'm having with clients inside my 6-month mastermind for female…
S4E90 Part 2: Scaling to $100k Days & Shark Tank with Aami from Mimi & Co
Welcome back to Part 2 of our journey with Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes us through…
S4E89 Part 1: Scaling to $100k Days & Shark Tank with Aami from Mimi & Co
Meet Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes us through her remarkable journey from a $250,000…
S4E88 How Cassie Pivoted And Scaled Her Magnesium Wellness Brand
Meet Cassie Sanghvi, the innovative founder of The Base Collective, a leading magnesium wellness brand. Cassie shares her inspiring journey from her roots as a pharmacist to scaling a successful…
S4E87 5 Marketing Myths That Are Stopping You From $10k Months
Let's bust some myths! The 5 big lies about marketing that are holding you back. From believing everything needs to be perfect, to thinking you need to be everywhere at once, I'm here to tell you…
S4E86 How Leanne Doubled Her Revenue In Just 6 Months
In this inspiring podcast episode, I chat with my client Leanne, the owner of a New Zealand-based small business called "The Book Shoppe." Leanne shares her journey from working in a high-stress job…
S4E85 The Exact Questions To Ask To Grow Your Revenue in 2024
In this episode, I guide you through the most important questions to ask yourself to define your goals and focus for the year if you want more revenue, direction and profit! DM me the word PLAN and…
S3E84 The ONE Mindset That Elevates Your Business to $20k+ months
This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong. The high-touch, personalised coaching program for ambitious female eCommerce founders who are…
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