eCommerce MasterPlan
Chloë Thomas
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About This Podcast
Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.
Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
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Recent Episodes
The Search-Driven Fashion Strategy That Helped Spirithoods Scale
Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify store and wholesale, and…
How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns
Simon Payne is the co-founder at Sole Responsibility, a sustainable retail business specialising in the resale and takeback of seconds in the footwear and clothing space. They resell 10,000s of…
Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand
Steve Willicott is the founder at Uncle Matt's Hats, selling baseball caps and supporting men’s mental health. Founded in 2024, they sell via their Shopify store, and are about to launch their second…
How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley Jones
Hayley Jones is the Artist and Founder at Moon Phase Studios. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November…
From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé
Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their…
How to Grow Profits in 2026
In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and…
How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley
Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via…
How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein
Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year. Returning to the podcast…
From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques
Joe Jaques is the CEO at Jaques of London, inventors of croquet, ping pong and chess as we know them, and championing play as the foundation of learning. Founded in 1795 (yes over 200 years ago) Joe…
Fashion and Sustainability - what do consumers want now, and how can brands benefit from it?
Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue…
From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream
Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store…
Growing eCommerce Sales with Values, Strategy, and Multi-Product Innovation at Microbz with Katie Ward
Katie Ward is the Managing Director at Microbz, a natural microbial solutions business. Founded in the 2000s and rebranded in 2024, they are on track for around £1million this year across their…
WWYD if you were starting a new job as CEO at an 8-figure fashion brand? Rich Chapple, former CMO of Gymshark
Rich Chapple was previously the CMO at Gymshark and the CEO at THG Ingenuity, part of The Hut Group, scaling both companies to unicorn valuations. He is now the co-founder at The Growth Foundation,…
How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton
Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store,…
What Would You Do if you were embarking on a replatform in 2026? – with James Gurd
James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack…
Want to be in a Keep Optimising Podcast episode?
A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved.Get involved >> https://keepopt.com/300--- Download our ebook...…
From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight
Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018…
Driving Profits Through Customer Service with eDesk’s Gareth Cummings
Gareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named in USA Today’s…
What Would You Do If You Wanted to Grow Physical Store Sales in 2026? – with Melissa Moore
Melissa Moore is “The Retail Advisor”, and the host of The Retail Tea Break Podcast. She’s an expert in all things retail with over 25 years working with national brands, and she’s been a Rethink…
How to Grow Sales in 2026
In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move the needle for…
Frequently Asked Questions
eCommerce MasterPlan has published 629 episodes since June 2015, covering topics in Business, Entrepreneurship.
eCommerce MasterPlan is currently highly active with new episodes weekly. Average episode length is 33m.
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