Ethical Persuasion Unlocked

Patrick van der Burght

English Business Education How To Marketing Science

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Episodes 20

Avg. Duration 32m

Activity Moderate

Apple Rating ★ 5.0 (4)

Since Oct 2025

Latest Episode May 2026

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Features Guests

Publishing Details

Schedule

Weekly

Format

Episodic

Consistency

21%

Hosting

feeds.captivate.fm

About This Podcast

Ethical Persuasion Unlocked explores what truly drives business growth — blending lessons from the science of human decision-making and ethical persuasion with the broader expertise shared by our guests. Hosted by Patrick van der Burght — business partner of Dr. Robert Cialdini, Founding Member and Licensed Trainer of the Cialdini Institute, and author of How to Hear YES More Often — this podcast helps professionals, teams, and entrepreneurs apply behavioural science and practical business strategies to grow with integrity. Each episode reveals how today’s leaders, sales teams, and entrepreneurs can achieve the business success that has always been within reach. The opening episodes focus on the psychology and science of persuasion — a skill the World Economic Forum ranks among the top three most urgent for modern organisations to develop. You’ll gain scientifically sound strategies, practical examples, and case studies showing its powerful impact on communication and results. As the series expands, you’ll hear insights from CEOs, thought leaders, and experts on leadership, team management, selling, scaling, customer relationships, conversion, negotiation, online influence, and more. If you want to reach your goals faster, strengthen relationships, motivate action, and understand the hidden drivers behind “YES,” this show gives you the science and systems to do it — without manipulation. Follow now to unlock proven ideas for business growth, influence, and ethical success. Website: https://ethicalpersuasion.com.au/ Book: https://yesmoreoften.com/ Youtube: https://www.youtube.com/@ethicalpersuasion Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/ Facebook: https://www.facebook.com/ethicalpersuasion/ Instagram: https://www.instagram.com/ethical_persuasion/ Twitter: https://x.com/yesmoreoften TikTok: https://www.tiktok.com/@ethicalpersuasion

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Recent Episodes

S1E19 Dress for the "Yes": How Appearance Can Multiply Your Results by 400%

May 19, 2026 25m

Whether we like to admit it or not, human beings judge a book by its cover. When people meet you for the first time, their brains look for rapid, subconscious shortcuts to determine if you are…

S1E18 The Ultimate Leadership Test: What Does Your Team Do When You Leave the Room?

May 12, 2026 40m

Managing a team by relying purely on authority and financial incentives is an incredibly expensive and exhausting strategy. While bonuses might create a short-term spike in performance, they rarely…

S1E17 The Contrast Phenomenon: How to Make a Big Ask Feel Small

Apr 28, 2026 29m

While not an official "Principle of Persuasion" on its own, the Contrast Phenomenon is a powerful psychological lever that acts as an amplifier for every single one of Dr. Cialdini's seven universal…

S1E16 The Psychology of Scarcity: How to Trigger FOMO Ethically

Apr 21, 2026 37m

When things are rare, difficult to get, or in dwindling supply, we automatically value them more. This is the Principle of Scarcity, one of the most powerful and frequently misused tools in the world…

S1E15 The Science of Building Relationships: The First Pillar of Ethical Persuasion

Apr 14, 2026 47m

To successfully guide someone to a "yes," you must navigate three distinct pillars: Building Relationships, Reducing Uncertainty, and Motivating Action. But if you skip that first pillar, the rest…

S1E14 The Psychology of Consistency: How to Influence the Hardest Person in the Room

Mar 31, 2026 31m

We all want to be seen as reliable and trustworthy. Because of this, we feel a deep internal pressure to ensure our current actions align with our past statements. This psychological driver is known…

S1E13 The Principle of Authority: How to Build Credibility and Trust Before You Speak

Jan 13, 2026 41m

We are trained from birth to obey authority figures. Parents, teachers, police officers, doctors. This gives us access to another powerful decision trigger we can skillfully incorporate in our…

S1E12 Why High Performers Fail at Leadership (And How to Fix It)

Dec 30, 2025 30m

The technical skills that earned you your promotion are impressive, but leading a team requires a different toolkit.When high performers step into leadership, it is natural to want to maintain…

S1E11 Can We Persuade Santa to Visit Twice a Year? A Holiday Special

Dec 23, 2025 16m

It's the most wonderful time of the year... but wouldn't it be better if it happened twice?In this special holiday episode, Patrick van der Burght puts his "Detective of Influence" hat on to solve a…

S1E10 The Science of Social Proof: How One Image Tripled Results

Dec 16, 2025 40m

If you think Social Proof is just about collecting 5-star reviews, you are leaving massive success on the table.In this episode, Patrick explores the Principle of Social Proof, the rule that says we…

S1E9 The Principle of Unity: How "We" Beats "You vs. Me" Every Time

Dec 09, 2025 27m

We naturally trust, like, and forgive people we consider "one of us." This is the core of the Principle of Unity, the newest universal principle introduced by Dr. Robert Cialdini.But what if you…

S1E8 How One Question Increased Sales by 33%: Pre-suasion with Dr. Christopher Phelps

Dec 02, 2025 44m

Is it possible to influence a decision before you've even made a proposal?In this episode, Patrick is joined by Dr. Chris Phelps, CEO of the Cialdini Institute. Chris isn't just a teacher of…

S1E7 The Science of Liking: A Better Way to Build Rapport

Nov 25, 2025 10m

We all know that people prefer to say "yes" to those they like. But many professionals go about building that liking the wrong way—using manipulative tricks like mimicking body language or inventing…

S1E6 How to Use the Reciprocity Principle in Marketing (Without Being Manipulative)

Nov 18, 2025 26m

We are socially programmed from childhood: don't take without giving back. This deep-seated human behavior is the foundation of the Principle of Reciprocity.In this episode, Patrick explores the…

S1E5 Ethical Persuasion vs. Manipulation: The 3-Question Test

Nov 11, 2025 39m

Just because someone calls their methods "ethical," does that make them so? In the world of sales, marketing, and leadership, the line between persuasion and manipulation can seem blurry.In our…

S1E4 What Are the 7 Universal Principles of Persuasion?

Nov 04, 2025 52m

How do small, costless changes to your communication lead to massive results? A real estate agency increased appointments by 20% with a single new sentence. Bose increased sales by 45% by changing…

S1E3 Why Influence is the Best Business Book: Dr Cialdini’s Story

Oct 28, 2025 15m

Welcome back to Ethical Persuasion Unlocked!The book Influence has sold over 7 million copies and is consistently called the best business book of all time by industry titans like Warren Buffett and…

S1E2 The Science of Human Decision-Making - Stop Talking to the Wrong Brain

Oct 21, 2025 36m

Why are your well-reasoned proposals, marketing messages, and leadership directives met with indecision? The answer lies in a fundamental misunderstanding of how the human brain works. We spend our…

S1E1 The Hidden Cost of Not Knowing the Science of Ethical Persuasion

Oct 14, 2025 27m

Welcome to the first episode of Ethical Persuasion Unlocked! Many seasoned professionals make avoidable communication mistakes that cost them daily in lost sales, inefficient leadership, and wasted…

S1 Introducing Ethical Persuasion Unlocked — Strategies for Leadership, Sales and Business Growth

Oct 06, 2025 1m Trailer Transcript

Welcome to Ethical Persuasion Unlocked — the podcast where the science of human decision-making meets real-world business growth.In this short trailer, host Patrick van der Burght — business partner…

Frequently Asked Questions

How many episodes does Ethical Persuasion Unlocked have?

Ethical Persuasion Unlocked has published 20 episodes since October 2025, covering topics in Business, Education.

Is Ethical Persuasion Unlocked still active?

Ethical Persuasion Unlocked is currently moderate with new episodes weekly. Average episode length is 32m.