Event Marketing: Redefined
Matt Kleinrock
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About This Podcast
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
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Recent Episodes
S1E186 EP 186 | If Your Trade Shows Aren’t Driving Pipeline, What Are They Doing?
Most event teams are still measuring trade shows by booth traffic, badge scans, and “good vibes.” But when budgets tighten and leadership wants answers, those metrics stop meaning much.Bethany…
S1E185 EP 185 | Most Booths Are Designed for the Wrong View
Most trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention.Recorded live from EXHIBITORLIVE…
S1E184 EP 184 | Everyone Wants Better Event ROI. Few Teams Are Set Up for It.
Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution.In this episode, Matt and Coty…
S1E183 EP 183 | Bespoke Events: How to Build VIP Experiences That Actually Move Deals Forward
A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation. In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to…
S1E182 EP 182 | Why Your Trade Show Booth Isn’t Working — And How to Fix It (Guest Appearance on Behind the Experience Podcast)
Most trade show booths fail for one simple reason: they’re built to be seen, not experienced. In this conversation, Matt breaks down why the old playbook no longer works and what actually drives…
S1E181 EP 181 | RFPs for Event Agencies: How to Ask Better Questions and Choose Better Partners
How do you know if the event agency you hired is actually a strategic partner? Or just a middleman? Choosing the right agency partner can shape the success of an entire event program, yet many teams…
S1E180 EP 180 | Micro-Events as Closers: The Playbook Behind 15,000% ROI
Most event programs are built around visibility: booths, sponsorships, brand presenceFor years, that approach was considered the safest way to drive pipeline. But what if the deals you care about…
S1E179 EP 179 | Why Most Event Strategies Never Make It to Revenue
Most event teams are doing everything they’re supposed to do: booking the booth, training staff, showing up with the right materials.And yet, the results rarely match the effort.The issue usually…
S1E178 EP 178 | How a 10×10 Booth Booked 116 Meetings (And Why Pre-Show Is Everything)
The event didn’t start on the show floor.By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and…
S1E177 EP 177 | Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing Out
Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets?In this episode, Matt is joined again by Jon Wolff and Mandy…
S1E176 EP 176 | Integrating Events Into Sales & Marketing Without Treating Them as One-Offs
Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust.And yet, many event programs are still planned and measured like isolated…
S1E175 EP 175 | How to Turn Complex Products into Tangible Event Experiences
Some products are easy to show on a show floor. AI isn’t one of them.When your product is abstract, powerful, and sometimes intimidating, the challenge isn’t just explaining what it does—it’s helping…
S1E174 EP 174 | What 2025 Taught Event Marketers (And How to Win 2026)
2025 was a loud year for event marketers—big wins, tough lessons, shifting expectations, and an industry that moved faster than anyone planned. So before we step into 2026, we’re slowing down to make…
S1E173 EP 173 | The Core Principles of Strategic Event Marketing: Measurement, Ownership, and Pipeline Impact
Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned.But the conversations Matt Kleinrock and Coty Adams keep having tell a different story:…
S1E172 EP 172 | 5 Event Marketing Shifts For 2025: From Cost Center To Catalyst, Story Over Sameness, And The 41% Problem (Best of Matt & Pablo)
Last year’s “best of” episode became the most downloaded in the history of the show for one reason: it gave event marketers a framework that actually changed how they worked.2025 took that…
S1E171 EP 171 | Best of 2025: Insights That Redefined Event Marketing
Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences actually want.With time shrinking, expectations…
S1E170 EP 170 | Strategy Over Spectacle: How Event Marketers Drive Revenue Now
If you’ve ever been handed a booth brief with zero strategy … or chased down sales to follow up on hundreds of “leads” … or been asked to “do more shows next year” with the same budget, you know the…
S1E169 EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster than the job description.Most event pros are…
S1E168 EP 168 | EXHIBITORLIVE 2025: Advice Event Marketers Wish They’d Known Sooner
Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger.At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful…
S1E167 EP 167 | The Coolest, Smartest Event Ideas We’ve Seen (and Why They Worked)
Every brand wants the next big experiential idea. But too often, what gets delivered is safe, predictable, and easy to forget.Audiences are craving creativity. They want experiences that surprise…
Frequently Asked Questions
Event Marketing: Redefined has published 205 episodes since August 2022, covering topics in Business, Investing.
Event Marketing: Redefined is currently highly active with new episodes weekly. Average episode length is 42m.
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