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About This Podcast
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
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Recent Episodes
S1E179 EP 179 | Why Most Event Strategies Never Make It to Revenue
Most event teams are doing everything they’re supposed to do: booking the booth, training staff, showing up with the right materials.And yet, the results rarely match the effort.The issue usually…
S1E178 EP 178 | How a 10×10 Booth Booked 116 Meetings (And Why Pre-Show Is Everything)
The event didn’t start on the show floor.By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and…
S1E177 EP 177 | Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing Out
Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets?In this episode, Matt is joined again by Jon Wolff and Mandy…
S1E176 EP 176 | Integrating Events Into Sales & Marketing Without Treating Them as One-Offs
Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust.And yet, many event programs are still planned and measured like isolated…
S1E175 EP 175 | How to Turn Complex Products into Tangible Event Experiences
Some products are easy to show on a show floor. AI isn’t one of them.When your product is abstract, powerful, and sometimes intimidating, the challenge isn’t just explaining what it does—it’s helping…
S1E174 EP 174 | What 2025 Taught Event Marketers (And How to Win 2026)
2025 was a loud year for event marketers—big wins, tough lessons, shifting expectations, and an industry that moved faster than anyone planned. So before we step into 2026, we’re slowing down to make…
S1E173 EP 173 | The Core Principles of Strategic Event Marketing: Measurement, Ownership, and Pipeline Impact
Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned.But the conversations Matt Kleinrock and Coty Adams keep having tell a different story:…
S1E172 EP 172 | 5 Event Marketing Shifts For 2025: From Cost Center To Catalyst, Story Over Sameness, And The 41% Problem (Best of Matt & Pablo)
Last year’s “best of” episode became the most downloaded in the history of the show for one reason: it gave event marketers a framework that actually changed how they worked.2025 took that…
S1E171 EP 171 | Best of 2025: Insights That Redefined Event Marketing
Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences actually want.With time shrinking, expectations…
S1E170 EP 170 | Strategy Over Spectacle: How Event Marketers Drive Revenue Now
If you’ve ever been handed a booth brief with zero strategy … or chased down sales to follow up on hundreds of “leads” … or been asked to “do more shows next year” with the same budget, you know the…
S1E169 EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster than the job description.Most event pros are…
S1E168 EP 168 | EXHIBITORLIVE 2025: Advice Event Marketers Wish They’d Known Sooner
Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger.At EXHIBITORLIVE 2025, Coty Adams and Mollie Stahl hit the floor to ask one powerful…
S1E167 EP 167 | The Coolest, Smartest Event Ideas We’ve Seen (and Why They Worked)
Every brand wants the next big experiential idea. But too often, what gets delivered is safe, predictable, and easy to forget.Audiences are craving creativity. They want experiences that surprise…
S1E166 EP 166 | Beyond the RFP: How Smart Venue Sourcing Drives Better Events
Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before.Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive…
S1E165 EP 165 | On the Brink of Burnout? Build Capacity to Thrive in Event Marketing
Event marketers are some of the most capable professionals out there. They juggle strategy, logistics, leadership expectations, and ROI goals all at once.But the truth is, there’s only so much they…
S1E164 EP 164 | EXHIBITORLIVE 2025: The Real Challenges Facing Event Marketers
Every year at EXHIBITORLIVE, the conversations go deeper than booth design and swag trends. This year, the question that stopped people in their tracks was simple: “What’s the biggest challenge event…
S1E163 EP 163 | Event Cost Breakdown
Most exhibitors spend nearly half their budget just getting to the show floor—booth space, travel, shipping, services. By the time the event starts, there’s almost nothing left for strategy or…
S1E162 EP 162 | Laws of Events
Events don’t work like they used to.Back then, great speakers and flashy venues were enough. Today? Audiences expect connection, conversation, and clarity of purpose. But most event strategies still…
S1E161 EP 161 | Personalization at Events: How the Best Event Marketers Do It
Event marketers talk about personalization a lot. We slap a name on a badge, segment an email list, and call it a day.But attendees want more than that. They want to feel seen: from the first invite,…
S1E160 EP 160 | How to Rethink Giveaways and Design Experiences That Actually Stick
Most giveaways end up in the hotel trash. Most booths blur together.Brian Burkhardt thinks it’s time to change that.In this conversation, the Co-Founder of Oliver Patch Project shows how to turn…
Frequently Asked Questions
Event Marketing: Redefined has published 198 episodes since August 2022, covering topics in Business, Investing.
Event Marketing: Redefined is currently highly active with new episodes weekly. Average episode length is 42m.
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