Everything Is Marketing
Sagelett Digital
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Recent Episodes
You should be thinking about crisis communications even if your boss isn't going to a concert
Tech companies don't usually think about crisis communications as part of their PR plan, but when a crisis hits, they wish they had thought about it. Today on the show, I speak with Melissa Golden,…
Why does the AI message resonate so much in tech?
In the podcast this week, I speak with a data engineer named Nik Suresh who runs a consulting firm called Hermit Tech. Nik wrote an essay just about a year ago called “I Will F’ing Piledrive You If…
Can you steal another company's packaging?
When I saw that Mondelez (the former Nabisco and maker of Oreos) sued the supermarket Aldi for copying their cookie and cracker packaging, I had a whole bunch of questions about why it’s illegal to…
[Podcast] Musicians Are Marketers Too...
If you have children (or had children at some point in the last 20 years), you’ve likely heard Laurie Berkner’s music in your house (or your car, or wherever your 3, 4, 5 or 6 year old was at the…
How does a political magazine market its ideas to legislators?
I've wondered how policy ideas move from political media to becoming a law - in other words, how are ideas marketed to legislators? To find out, I talked to David Dayen, the Executive Editor of the…
S2E6 How airlines discovered that product segmentation could knock out competitors
This is a free preview of a paid episode. To hear more, visit gobbledy.substack.comI’m fascinated with the airline industry, and I thought it would be interesting to look at how airlines have learned…
How does a place of worship use marketing to attract new members?
If you grew up going to a place of worship every week, you likely never thought of it as a choice - your parents expected you to go, and so you went. Well, “expected” isn’t really the right word. …
S2E4 What does Wall Street expect from a company's marketing team?
This week on the podcast, I talk to Gary Schnierow, the VP of Investor Relations at Build-a-Bear Workshop about how Investor Relations is really a marketing role (according to me), and what Wall…
S2E3 How to sell your business for $300 million and take home $0
This week I wanted to explore something that I’ve seen happen in the startup world: how does a company sell for a significant amount of money, yet the founder takes home nothing?To answer this…
S2 Two cautionary tales about raising too much funding
In this week’s Gobbledy Podcast, we talk about the sale of publisher The Skimm to Ziff Davis, Food52’s layoffs, and why the financial structures of those companies led them to make decisions that…
S2E1 Do marketers understand enough about finance...and maybe Southwest Airlines was right?
Today on the podcast, we talk about Southwest Airlines, and whether they didn't get enough credit for making difficult marketing decisions about their business.And do marketers understand how finance…
Episode 6: Parry Malm, CEO of Phrasee
Today I speak with Parry Malm, CEO of Phrasee, a software company that helps marketers optimize the copy in their email marketing. We’ve all been talking for 20 years about how to make email…
Episode 5: Shirin Oreizy Talks about Behavioral Science & Marketing
Today I speak with Shirin Oreizy of Next Step about behavioral science and four different concepts in human behavior and how marketers can use those (in a non-evil way!) to improve their…
Episode 4: Nick Green Talks about Golf Marketing and Dealing with Well-Funded Competitors
I’ve been fascinated with the conflict between the PGA golf Tour and the LIV golf tour, and I decided to talk to my friend Nick Green, a longtime golf marketing consultant, about what’s going on…
Episode 3: Mike Nelson of Really Good Emails
Today I speak with Mike Nelson, one of the founders of Really Good Emails, a website that curates - wait for it - really good emails. I wanted to hear about how email marketing has changed over…
Episode 2: Brandon Young of Seller Systems
Today I speak with Brandon Young, founder of the Amazon seller education company Seller Systems.If you haven’t read the Gobbledy Newsletter where I talk about how Seller Systems has the best SaaS…
Episode 1: Joanna Wiebe from Copyhackers
Today I chat with Joanna Wiebe of the copywriting agency Copyhackers about the specific challenges of writing copy for software companies. This is a fun conversation for me because even as a…
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Everything Is Marketing has published 17 episodes since May 2022, covering topics in Business, Marketing.
Everything Is Marketing is currently dormant with new episodes every 2 weeks. Average episode length is 30m.
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