Experiencing Data w/ Brian T. O’Neill
Brian T. O’Neill from Designing for Analytics
Outreach Signals
Publishing Details
About This Podcast
Does the value of your insights, analytics, or automated intelligence product sometimes feel invisible to buyers and users? Does your product have impressive analytics and AI technology, but user adoption and sales still are not where you want them to be?
While it has never been easier to build data-driven products, why does it still seem so hard to build indispensable data products that users can't live without—and will gladly pay for?
I’m Brian T. O’Neill, and on Experiencing Data — a Listen Notes top 2% global podcast — I help founders and B2B software product leaders close the Invisible Intelligence Gap through solo episodes and interviews with leaders at the intersection of product management, UX design, analytics, and AI.
If you’re building analytics, BI, or automated intelligence (AI) products, this non-technical show will help you better connect your product to outcomes, value, and the human factors that still matter — even in the age of AI.
Subscribe today on all major platforms or browse the episode archive.
Get 1-Page Episode Summaries:
https://designingforanalytics.com/experiencing-data-podcast/
About the Host, Brian T. O'Neill:
https://designingforanalytics.com/bio/
Explore Statistics
Recent Episodes
196 - The Unique Challenges and Solutions to Selling API-based Analytics and Intelligence Products
I've been seeing a recurring pattern with companies selling APIs, MCPs, data feeds, and other developer-focused AI products. While the technology is often sound if not impressive, sales momentum…
195 - Buyers Block: Why Your B2B Analytics or AI Product's POC Didn't Close
It’s a common pattern for teams building B2B analytics and AI products: the proof-of-concept goes well, the buyers sound excited, and everyone assumes the deal is about to close—until it quietly…
194 - AI for BI: Juan Sequeda on Preparing Your Analytics to Work With LLMs
If you’re hoping that adding AI to your analytics product or capabilities is going to unlock new revenue, sales, and greater user adoption, but you’re not sure what’s involved in this transformation,…
193 - Faster…or Better? Creating Value with Blue Ocean Thinking and AI-Powered Product Development
Speed is often confused with good product thinking. The idea is that if teams can ship prototypes, dashboards, and models faster, they will automatically learn faster. But execution speed alone…
192 – Product Usage Does Not = Value: Why “Adoption” Metrics Are Misleading You
I’ve seen this challenge again and again with teams building analytics and AI products: nobody can define what quality to the end user means or how to measure. The answer? “Adoption.” The problem is…
191 - Turning Agents into Software that Sells [Smarter!] with Zig.ai CEO Steve Ancheta
I'm talking with Steve Ancheta, CEO of Zig, a platform designed to free sales teams from repetitive, non-revenue-generating tasks. CRM and logistical tasks can consume up to 72% of the week of a…
190 - Why Discovering Valuable Analytics Use Cases for Your Product Is So Hard (Even with AI)
I’ve seen this pattern repeatedly with teams building analytics and AI products: the issue usually isn’t the quality of the models or the sophistication of the data. The technology often works just…
189 - The Invisible Intelligence Gap
I’ve worked with a lot of teams building analytics and insights products and decision-support systems. The pattern I keep seeing isn’t that the math is wrong or the ML / AI models are weak. Much of…
188 - Can’t Close the Sale? Why Your Product’s UX and Workflow Misalignment Are Killing Sales (Part 2)
I’m continuing my exploration of a hard truth many leaders of analytics software companies run into: deals don’t stall because the tech is weak. Instead, they stall because prospects can’t see the…
187 - Can’t Close the Sale? The Invisible Reasons Prospects Aren’t Buying Your Technically Superior Analytics or AI Product (Part 1)
I’m digging into a frustrating reality many teams face: even technically superior analytics and AI products routinely lose deals—not because the KPIs or models aren’t good enough, but because buyers…
186 - Why Powerful AI & Analytics Products Feel Useless to Buyers
I’m back! After about 7 years (or more) of bi-weekly publishing, I gave myself a break (to have the flu, in part), but now it’s back to business! In 2026, I’ll be focusing the podcast more on the…
185 - Driving Healthcare Impact by Aligning Teams Around Outcomes with Bill Saltmarsh
Bill Saltmarsh joins me to discuss where a modern CDO gets the inspiration to “operate in the producty way” in his domain, which is healthcare. Now Vice President of Enterprise Data and…
184 - Part III: Designing with the Flow of Work: Accelerating Sales in B2B Analytics and AI Products by Minimizing Behavior Change
In this final part of my three-episode series on accelerating sales and adoption in B2B analytics and AI products, I unpack a growing challenge in the age of generative AI: what to do when your…
183 - Part II: Designing with the Flow of Work: Accelerating Sales in B2B Analytics and AI Products by Minimizing Behavior Change
In this second part of my three-part series (catch Part I via episode 182), I dig deeper into the key idea that sales in commercial data products can be accelerated by designing for actual user…
182 - Designing with the Flow of Work: Accelerating Sales in B2B Analytics and AI Products by Minimizing Behavior Change
Building B2B analytics and AI tools that people will actually pay for and use is hard. The reality is, your product won’t deliver ROI if no one’s using it. That’s why first principles thinking says…
181 - Lessons Learned Designing Orion, Gravity’s AI, AI Analyst Product with CEO Lucas Thelosen (former Head of Product @ Google Data & AI Cloud)
On today's Promoted Episode of Experiencing Data, I’m talking with Lucas Thelosen, CEO of Gravity and creator of Orion, an AI analyst transforming how data teams work. Lucas was head of PS for…
180 - From Data Professional to Data Product Manager: Mindset Shifts To Make
In this episode, I’m exploring the mindset shift data professionals need to make when moving into analytics and AI data product management. From how to ask the right questions to designing for…
179 - Foundational UX principles for data and AI product managers
Content coming soon.
178 - Designing Human-Friendly AI Tech in a World Moving Too Fast with Author and Speaker Kate O’Neill
In this episode, I sat down with tech humanist Kate O’Neill to explore how organizations can balance human-centered design in a time when everyone is racing to find ways to leverage AI in their…
177 - Designing Effective Commercial AI Data Products for the Cold Chain with the CEO of Paxafe
In this episode, I talk with Ilya Preston, co-founder and CEO of PAXAFE, a logistics orchestration and decision intelligence platform for temperature-controlled supply chains (aka “cold chain”). Ilya…
Frequently Asked Questions
Experiencing Data w/ Brian T. O’Neill has published 100 episodes since August 2022, covering topics in Arts, Business.
Experiencing Data w/ Brian T. O’Neill is currently highly active with new episodes every 2 weeks. Average episode length is 41m.
Sign up on Grep.FM to access contact details for Experiencing Data w/ Brian T. O’Neill, including email and social media links.
Similar Podcasts
Creative Pep Talk
Andy J. Pizza
563 episodes
The Futur with Chris Do
The Futur
441 episodes
How to Decorate
Ballard Designs
484 episodes
A Well-Designed Business® | Interior Design Business Podcast
LuAnn Nigara
1,201 episodes
Business of Home Podcast
Business of Home, Dennis Scully
560 episodes
19 Keys Presents High Level Conversations
EYL Network
484 episodes