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Recent Episodes
Ep 9 The Power of Asking the Right Research Questions
In this episode, we’re exploring one of the most foundational, but often overlooked, drivers of great research: the power of asking the right questions. We’ll break down how to craft great research…
Ep 8 Metrics to Master — Purchasing Behaviour
In this episode, we dive into the world of core CPG purchasing metrics – some of the often-overlooked numbers that can help you understand who’s buying, how much, how often, and why they come back or…
Ep 7 The Art of Constructive Challenging
In this episode, we’re focusing on a critical soft skill: how to challenge or course-correct stakeholder teams in ways thatare constructive, respected, and don’t undermine your relationships.
Ep 6 When NOT Researching Can Be the Right Choice
Sometimes, the most strategic move is choosing notto invest in research. That might sound counterintuitive — especially when insights work is usually expected to validate, test, or prove. But growing…
Ep 5 Deliverables for Sales Audiences
In this episode, we’re going to cover how to tailor your deliverables to a Sales audience. Specifically, we’ll explore the differences between delivering to a Sales team versus a Brand or Marketing…
Ep 4 Introduction to Pack Testing
In this episode, we’re going to cover packaging testing. Packaging might be the most overlooked power player in your brand’s ecosystem. It’s more than just a container or an outer wrap —it’s the…
Ep 3 Introduction to Product Testing
In this episode, we’re talking about product testing – mainly, some key factors that should be planned for to make sure you’re getting the answers you need, in the timelines you need them in. We’re…
Ep 2 Introduction to Concept Testing
In this episode, we’re covering an introduction to Concept Testing – what it is, when to use it, and some key factors to consider when you’re selecting your approach.
Ep 1 Introduction to Creative Testing
In this episode, we’re covering an introduction to Creative Testing. We’ll touch on types of creative assessment and the importance of engaging creative teams as both partners and stakeholders.
Frequently Asked Questions
Field Notes has published 9 episodes since April 2025, covering topics in Business, Marketing.
Field Notes is currently dormant with new episodes every 2 weeks. Average episode length is 7m.
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