Episodes 9
Avg. Duration 7m
Activity Dormant
Since Apr 2025
Latest Episode Jul 2025

Publishing Details

Schedule
Every 2 Weeks
Format
Episodic
Hosting
anchor.fm

Contact & Outreach

About This Podcast

Welcome to Field Notes, a mini podcast series brought to you by Theory in Field. Whether you're diving into market research for the first time or just looking for fresh insights, this series is here to help. Each episode is designed to be quick, easy to follow, and packed with useful tips—covering everything from project essentials to deeper dives on specific topics. We hope these bite-sized sessions spark new ideas and support your research journey. Have questions or want to learn more? Feel free to reach out to us at [email protected], or visit our website at TheoryinField.com!

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Recent Episodes

Ep 9 The Power of Asking the Right Research Questions

Jul 29, 2025 7m

In this episode, we’re exploring one of the most foundational, but often overlooked, drivers of great research: the power of asking the right questions. We’ll break down how to craft great research…

Ep 8 Metrics to Master — Purchasing Behaviour

Jul 28, 2025 6m

In this episode, we dive into the world of core CPG purchasing metrics – some of the often-overlooked numbers that can help you understand who’s buying, how much, how often, and why they come back or…

Ep 7 The Art of Constructive Challenging

Jul 17, 2025 7m

In this episode, we’re focusing on a critical soft skill: how to challenge or course-correct stakeholder teams in ways thatare constructive, respected, and don’t undermine your relationships.

Ep 6 When NOT Researching Can Be the Right Choice

May 29, 2025 7m

Sometimes, the most strategic move is choosing notto invest in research. That might sound counterintuitive — especially when insights work is usually expected to validate, test, or prove. But growing…

Ep 5 Deliverables for Sales Audiences

May 29, 2025 7m

In this episode, we’re going to cover how to tailor your deliverables to a Sales audience. Specifically, we’ll explore the differences between delivering to a Sales team versus a Brand or Marketing…

Ep 4 Introduction to Pack Testing

May 29, 2025 8m

In this episode, we’re going to cover packaging testing. Packaging might be the most overlooked power player in your brand’s ecosystem. It’s more than just a container or an outer wrap —it’s the…

Ep 3 Introduction to Product Testing

Apr 10, 2025 9m

In this episode, we’re talking about product testing – mainly, some key factors that should be planned for to make sure you’re getting the answers you need, in the timelines you need them in. We’re…

Ep 2 Introduction to Concept Testing

Apr 10, 2025 7m

In this episode, we’re covering an introduction to Concept Testing – what it is, when to use it, and some key factors to consider when you’re selecting your approach.

Ep 1 Introduction to Creative Testing

Apr 10, 2025 8m

In this episode, we’re covering an introduction to Creative Testing. We’ll touch on types of creative assessment and the importance of engaging creative teams as both partners and stakeholders.

Frequently Asked Questions

How many episodes does Field Notes have?

Field Notes has published 9 episodes since April 2025, covering topics in Business, Marketing.

Is Field Notes still active?

Field Notes is currently dormant with new episodes every 2 weeks. Average episode length is 7m.

How do I contact Field Notes for sponsorship or guest appearances?

Sign up on Grep.FM to access contact details for Field Notes, including email and social media links.

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