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Blind Spots & Soft Spots in Brand-Building
There are things people expect when they start working with Brand Shepherd. They expect to dig into brand identity. They expect to talk about what makes them different. They expect to come out the…
3 Things Brand Shepherd Does for Every Ag Brand
Here’s episode 41’s blog companion:3 Things Brand Shepherd Does for Every Ag BrandField Notes, Episode 41 | Brand ShepherdIt’s the late 80s. A 13-year-old kid in a small northern Illinois town climbs…
The Expert Generalist
The Expert Generalist: AI’s Most Valuable (and Long-Overlooked) PlayerField Notes by Brand ShepherdEvery major technology shift creates new roles. Think back through the last few decades: the desktop…
3 Radical Ways to Face AI Through Your Brand’s Website
Don’t have time to listen right now? We got your back. Here’s the TL;DL version:* Gate Keep Everything: single page, clear value, clear CTA, sign up to access more.* Embrace the Prompt: give…
Is There Value in Being a “Brand Strategist” Anymore?
This week’s Field Notes by Brand Shepherd is an “audiobook” version of an article published this week by our founder, Dan Crask.Listen to the article narrated by Dan Crask here or via Apple Podcasts…
Google Doesn’t Want to Send People to Your Website Anymore
There has been a major shift in how we are to think about SEO in light of Google’s use of AI Overviews.Google is pretty open about the fact that it sees its AI Overviews as the future of search.Let…
AI & Brand Building: The Brand Shepherd Philosophy
In this episode, we address something that’s been brewing in the background of everything we do at Brand Shepherd: our relationship with AI and why we’re so committed to integrating it into our…
"5 Things I Would NEVER Do To My Brand, As A Brand Strategist"
5 Things I Would NEVER Do To My Brand, As A Brand Strategist Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe
Is Your Brand Cluttered? 5 Ways To Tell.
5 Ways to tell if your brand is cluttered. Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe
Trends In Branding Forecasted for 2026
5 Trends We See Forecasted In Branding For 2026Brand Vibes • The pro-human backlash to AI – loud but short-lived.Brand Positioning • “Quiet” takes over. Quiet Luxury, Quiet Quality, Quality >…
Brand Building Takeaways & Insights from 2025
In the final Field Notes of 2025, let's cover insights and takeaways about brand building and its broader reach from the year.✅ Consumer Insights✅ AI✅ Brand ClarityCheers to the close of 2025! We…
Creating Nuance in a Commoditized Industry
MillerClapperton is a leader in the architectural cladding industry, working on major commercial real estate projects across the southeastern United States. But despite their long-standing…
The Power of Clarity in a Legacy Brand
Hensley Custom Building Group had a reputation for building custom, high-end luxury homes in Indian Hill, Ohio, a legacy spanning nearly 40 years. But after years of working with a marketing agency…
How Vibe, Tribe, & Why® Gave Clarity To A Global Brand Portfolio
It’s time to bring out the receipts and show how the Vibe, Tribe, & Why® framework has given brands real, tangible, profitable clarity for their growth engines.Today, we start with our work with…
Do Not Do These 3 Things With AI & Your Brand
Assumption: The people who create strategies and content for your brand use AI at some point in the process. This week’s Field Notes aims to help you avoid 3 common things you should not be doing…
3 Things To Get Right When Working On Your Logo
When you’re refreshing or creating a logo, focus on three key areas: understanding your Tribe (really get to know your customers—their spending, who else they buy from, and what they value),…
Field Notes • #25 • AI & Websites: The Truth Nobody's Saying
The internet is awash with hot takes about AI and websites. Content creators, developers, and everyone in between are scrambling to make sense of what’s happening. But here’s the uncomfortable truth:…
Field Notes • #24
Building High-Performing Websites • Part 2In Part 2, we cover how our brand clarity process, Vibe, Tribe, & Why®, directly applies to the creation of a high-performing website.In this series of…
Field Notes by Brand Shepherd • #23
Building High-Performing Websites • Part 1Let’s get into the details on how high-performing websites are built, starting with some basics about Dark Mode, the Menu, and what we call Triangle Theory™.…
Field Notes by Brand Shepherd • #22
The Brand Marketing Mix We Use NowWe are first and foremost a branding agency; yet, brand marketing is an integral part of effective branding, making it an inevitable component of a smart strategy.In…
Frequently Asked Questions
Field Notes Podcast by Brand Shepherd has published 28 episodes since August 2025, covering topics in Business, Marketing.
Field Notes Podcast by Brand Shepherd is currently highly active with new episodes weekly. Average episode length is 14m.
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