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About This Podcast
This podcast is to help both the Manufacturer and the Company looking to develop their own products or bring them to another manufacturer. We deal with both sides and will help you work towards a Win/Win true partnership. It is not easy but it is doable. Come along with us and understand how you can get more Customers (Profit) and/or get true relationship manufacturers that are invested in your success and think of you first. Reduce your risk, improve your plans and take better control of where your business is going.
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Recent Episodes
Episode 012: Getting Your Feet Wet at a Small Regional Trade Show—A Practical Playbook
🎧 Episode 012 Summary Stephen shares a field report on how to get your feet wet at a small regional trade show. The win isn’t in hard-selling—it’s in researching ahead, asking smart questions, and…
Episode 011: Kitting & Bundling – When to Keep It In-House and When to Outsource
In this episode of Find Your Source, Stephen breaks down one of the most overlooked—and most operationally complex—parts of product fulfillment: kitting and bundling. Whether you’re assembling…
Episode 010: Contract Packaging or Co-Packer 3rd party time?
✨ Episode 010 Enhanced Summary Episode 010 tackles a key question for entrepreneurs and manufacturers alike: Is it time to use contract packagers or co-packers? Stephen Peterson breaks down the…
Episode 009: How to negotiate better prices- Not the way you think!
Episode 009 of Find Your Source focuses on the art of negotiating better prices through relationships, not pressure tactics. Stephen stresses that manufacturers have real costs—labor, raw materials,…
Episode 008: Foundational conversations every company should have with a new manufacturer or customer before talking price or terms
Episode 008 of Find Your Source dives into the critical early discussions that build strong manufacturer–customer partnerships. Stephen stresses that long-term success doesn’t start with price…
Episode 007: Benchmark your COGS with the best practice in your Industry to get the best results
In this episode of Find Your Source, Stephen Peterson dives deep into Cost of Goods Sold (COGS) and how manufacturers can sharpen their financial edge by truly understanding and benchmarking their…
Episode 006: Can an Old School Business Use AI to Become More Valuable, Efficient, and Sale-Ready?
Episode 006: Stephen Peterson shares how even “old school” businesses can harness AI—specifically tools like ChatGPT-5—to document processes, capture institutional knowledge, and dramatically improve…
Episode 005: Supplier Maintenance takes work from both Parties
🎙 Episode 5: Supplier Maintenance – The Secret to Scaling Smart How do you justify taking time to talk with your suppliers when everyone’s already overwhelmed? In this episode, Stephen shares why…
Episode 004: Maximizing Manufacturing Capacity with Strategic Customer Relationships
🎙 Episode 4: Stay in Your Niche – The Smart Way to Grow Without Breaking What Works In this episode of Find Your Source, Stephen dives into one of the most important (yet most ignored) growth…
Episode 003: Is it time for multiple Manufacturers?
Wouldn't it be nice to have options? How about reducing costs of transportation? How do you have the uncomfortable conversation with your Manufacturer? Can you get past the ego?
Episode 002: Using Trade Shows to grow your business
🎙 Episode 2: Stop Getting Ghosted – How to Actually Talk to Decision Makers In this episode of Find Your Source, Stephen tackles a frustration many businesses face: no one returning your calls, and…
Episode 001: Relationships
🎙 Episode 1: Trust Is a Two-Way Street – Building Real Partnerships with Vendors and Customers In this episode of Find Your Source, Stephen tackles one of the most overlooked success factors in…
S1E1 Episode 000: What does Find your Source mean?
🎙 Episode 0: Welcome to Find Your Source – Your Guide to Smarter Sourcing with Stephen Peterson In this kickoff episode, meet your host Stephen Peterson, a sourcing expert with over 30 years of…
Frequently Asked Questions
Find your Source has published 13 episodes since June 2025, covering topics in Business, Management.
Find your Source is currently dormant with new episodes every 2 weeks. Average episode length is 20m.
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