FIR Interviews
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AI risk, trust, and preparedness in a polycrisis era
In this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of…
AI and the Writing Profession with Josh Bernoff
Josh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction. We interviewed Josh for this podcast in…
FIR Interview: Generative Engine Optimisation with Stephanie Grober
GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise? In this FIR Interview, Shel Holtz and Neville…
FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
“Artificial intelligence will not save us. But it might help us understand who we are.” – Monsignor Paul Tighe In one of our most thought-provoking FIR Interviews to date, we speak with Monsignor…
Richard Bagnall on the Barcelona Principles 4.0
How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall,…
Craig Silverman on Fighting Digital Deception with Indicator
In this episode of FIR Interviews, we welcome back a long-time friend of the podcast, award-winning journalist and media researcher Craig Silverman, for his third appearance – this time to talk about…
Eric Schwartzman on Bot Farms and Digital Deception
In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, “Bot farms invade social media to hijack…
Zora Artis on Bridging AI and Human Connection in Internal Communication
Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human…
Sam Michelson on How AI Search is Changing Reputation Management
AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview, we’re joined by Sam Michelson, founder and CEO of digital reputation…
Steve Rubel on AI, Media Analytics, and the Future of PR
For nearly 20 years, Steve Rubel was a key figure at the global public relations and marketing consultancy firm Edelman, shaping its approach to media strategy and digital communication. A pioneer in…
Silvia Cambie on AI’s Overlooked Role in Communication
How AI is transforming communication beyond content creation to curation AI, including predictive analytics and sentiment analysis, is at the heart of this FIR Interview with Silvia Cambie, an…
Exploring AI’s Future in PR with Martin Waxman
In this FIR Interview, recorded on 19 December 2024, Shel and Neville chat with Martin Waxman about the transformative impact of artificial intelligence on public relations. From relational AI and…
Trends, AI and Authenticity in Internal Comms with Monique Zytnik
In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves…
FIR Interview: Ezri Carlebach on Speculative Fiction in Business
In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership,…
FIR Interview: Pete Pachal on AI, Social Media, Journalism and Brand Engagement
AI can greatly enhance media production and social media engagement, but it should be used to complement, not replace, human creativity and connection. And, as AI becomes more integrated into media…
FIR Interview: William Beutler on PR and Wikipedia
Google searches link to Wikipedia more than any other website. It is the largest and most-read reference work in history. It is consistently ranked as one of the 10 most popular websites in the…
FIR Interviews: ChatGPT Speaks for Itself About Its PR Capabilities
Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we…
FIR Interview: Radina Russell on Edelman’s “Future of Corporate Communications” Study
The latest research report out of communication agency Edelman is rich with takeaways. The 2023 Corporate Communications Study follows a 2021 edition that explored the implications of the pandemic on…
FIR Interview: Bob Dilenschneider on Power and Influence
Robert L. Dilenschneider has learned a lot about power and influence during his storied career. The former president and CEO of global PR firm Hill & Knowlton has led his own agency, The…
FIR Interview: Allan Schoenberg on His New Job, Twitter, AI, and More
Allan Schoenberg has spent much of his career as a communication leader in the financial services space, including a stint as Sr. VP and Global Head of Communications and Social Media for NASDAQ. …
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FIR Interviews has published 79 episodes since March 2015, covering topics in News, News Commentary.
FIR Interviews is currently active with new episodes every 2 months. Average episode length is 32m.
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